Social Media Hub
Social media that actually works for writers and business owners
Social media is a tool, not a strategy. These articles cover what works for writers and business owners on social platforms: LinkedIn optimization, personal branding, reputation management, and the problems that come with every major platform. Richard built a following of 16,500+ on LinkedIn. He’s 113+ books authored under his own name and 54+ ghostwritten for clients. And he’s watched enough platforms rise and collapse to know the difference between sustainable presence and chasing algorithms.
No pitch. No pressure.
LinkedIn strategies
LinkedIn profile optimization, strategy, and career use. Richard wrote the bestseller Focus on LinkedIn (15,000 copies sold in three days, reached #43 in all Kindle rankings) and built his ghostwriting practice on the platform. These articles reflect what he learned doing the work.
- ► Use Your Book to Build Your LinkedIn Brand
- ► LinkedIn for Authors: The Minimum That Actually Works
- ► Tips for Optimizing LinkedIn Profiles [Interview]
- ► You Just Got Laid Off: Fix up your LinkedIn And Write Your Book
- ► LinkedIn Account Restricted: What to Do and How to Prevent It
- ► Focus on LinkedIn (book)
LinkedIn networking and content
Networking tactics, content strategy, and advanced LinkedIn features.
- ► What Makes a LinkedIn Post Go Viral
- ► Crafting Powerful LinkedIn Recommendations: 7 Top Tips
- ► LinkedIn’s Algorithm Changed. Here’s What Actually Works in 2026.
- ► LinkedIn Premium: What It Costs, What You Get, and Whether It’s Worth It
- ► How to Get Real Value from LinkedIn Learning: A Practical Guide
Social media strategy
General social media strategy, etiquette, auditing, and content optimization across platforms.
What goes wrong on social media?
Honest assessments of what’s wrong with the major platforms, from privacy concerns to echo chambers.
- ► Social Media Privacy: What You’re Actually Giving Away
- ► Think Before You Post: Protecting Your Personal Life
- ► Social Media Echo Chambers – How the Algorithm Became Your Cult Leader
- ► The Algorithm Apocalypse: Why Building an Audience in 2025 Is Career Suicide
- ► LinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
- ► Why Twitter Sucks: 20 Reasons It Became the Cesspool of Social Media
- ► Why TikTok Sucks: The Criticism, Backed by the Numbers
- ► Why YouTube Sucks: A Love-Hate Account (With the Numbers)
- ► TikTok as a Weaponized Echo Chamber – From Chinese Cyberweapon to American Problem
- ► YouTube and Influencer Echo Chambers – When Personality Becomes Doctrine
Online reviews and reputation
Review bombing, honest reviews, and what’s wrong with Yelp.
Personal branding and professional profiles
Building a personal brand that works across platforms, from profile photos and email addresses to full brand identity development.
- ► How a Book Builds Your Personal Brand: From a 54-Book Ghostwriter
- ► How a Book Builds Your Brand Identity
- ► Your Profile Photo: Why It Matters More Than You Think
- ► 5 Effective Steps to Create Your Branded Email Address and Make a Lasting Impact
- ► Gravatar: What It Is, Why It Matters for Your Brand, and How to Set It Up in Five Minutes
- ► Why Every Brand Needs a Refresh in 2025
- ► 15 Ways to Put Your Book to Work After Publication
Business networking and communication
Business networking and professional communication strategies.
What books cover social media and platforms?
Each has a full review on this site, covering the argument and where it falls short.
- ► Contagious: Why Things Catch On
- ► The Future of Reputation
- ► So You’ve Been Publicly Shamed
- ► Ten Arguments for Deleting Your Social Media Accounts Right Now
More from this hub
Ready to build a presence that lasts
If you want a book that anchors your personal brand across LinkedIn and beyond, let’s talk about your project.
No pitch. No pressure.