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Social Media Resource Center

The Social Media Hub

Social media is a tool, not a strategy. These articles cover what works for writers and business owners on LinkedIn and beyond, what goes wrong, and how to build a presence that doesn’t vanish when a platform changes its rules.

No pitch. No pressure.

TL;DR: This hub collects my articles on social media for writers and business owners, with LinkedIn at the center. The chapters cover LinkedIn strategy and networking, broader social media strategy, what goes wrong on the platforms, online reviews and reputation, personal branding and business networking. It ends with my books on social media and platforms, for anyone who wants a presence that survives the next rule change.

This hub is laid out in chapters, from LinkedIn to broader strategy, what goes wrong, reputation, personal branding and networking. If you want a book that anchors your presence, see my ghostwriting services or start smaller with the Book Discovery Intensive.

Social Media Hub chapters at a glance
Chapter Articles Example article
1. LinkedIn strategies 9 LinkedIn Account Restricted: What to Do and How to Prevent It
2. LinkedIn networking and content 5 What Makes a LinkedIn Post Go Viral
3. Social media strategy 4 Social Media Etiquette: 10 Rules for Professionals
4. What goes wrong on social media 22 Think Before You Post: Protecting Your Personal Life
5. Online reviews and reputation 4 Review Bombing: How It Works and How to Survive It
6. Personal branding and professional profiles 7 How a Book Builds Your Brand Identity
7. Business networking and communication 2 Business Networking: How an Introvert Built a Career and a Business on Relationships
8. Books on social media and platforms 5 Contagious: Why Things Catch On

1. LinkedIn strategies

↑ Back to chapters

2. LinkedIn networking and content

↑ Back to chapters

3. Social media strategy

↑ Back to chapters

4. What goes wrong on social media

↑ Back to chapters

5. Online reviews and reputation

↑ Back to chapters

6. Personal branding and professional profiles

↑ Back to chapters

7. Business networking and communication

↑ Back to chapters

8. Books on social media and platforms

↑ Back to chapters

Thinking about a book of your own? Start with the Ghostwriting Hub. Related: Publishing & Marketing Hub, Leadership Hub, People of Importance Hub.

Frequently Asked Questions

Is LinkedIn still worth it for authors?
As a profile and a place to be found, yes. As a lead machine on its own, less than it used to be. The profile does more work than the posts.
How often should I post on LinkedIn?
Pick a rate you can hold for a year. Three posts a week and a handful of thoughtful comments a day beats a burst that stops after a month.
What should I do if my LinkedIn account is restricted?
Follow the platform’s appeal process, keep a copy of your content and contacts somewhere you own, and never depend on one platform for your audience.

Ready to build a presence that lasts?

If you want a book that anchors your personal brand across LinkedIn and beyond, let’s talk about your project.

No pitch. No pressure.

Categories and tags
CategoriesBook Marketing
TagsResearchWriting Craft
About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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