Social Media Hub
Social media that actually works for writers and business owners
Social media is a tool, not a strategy. These articles cover what works for writers and business owners on social platforms: LinkedIn optimization, personal branding, reputation management, and the problems that come with every major platform. Richard built a following of 16,500+ on LinkedIn, has 113+ books authored under his own name and 54+ ghostwritten for clients, and has watched enough platforms rise and collapse to know the difference between sustainable presence and chasing algorithms.
No pitch. No pressure.
LinkedIn strategies
LinkedIn profile optimization, strategy, and career use. Richard wrote the bestseller Focus on LinkedIn (15,000 copies sold in three days, reached #43 in all Kindle rankings) and built his ghostwriting practice on the platform. These articles reflect what he learned doing the work.
- ► 10 Powerful Strategies for Optimizing Your LinkedIn Profile
- ► 10 LinkedIn Strategies to Elevate Your Personal Brand
- ► Tips for Optimizing LinkedIn Profiles [Interview]
- ► Boost Your Career After Being Laid Off: 10 Powerful LinkedIn Strategies
- ► Surviving LinkedIn Suspension: 7 Powerful Tips You Must Know
- ► Focus on LinkedIn (book)
LinkedIn networking and content
Networking tactics, content strategy, and advanced LinkedIn features.
Social media strategy
General social media strategy, etiquette, auditing, and content optimization across platforms.
Social media problems and issues
Honest assessments of what’s wrong with the major platforms, from privacy concerns to echo chambers.
- ► How Safe Is Your Social Media Privacy? 5 Alarming Facts
- ► Think Before You Post: Protecting Your Personal Life
- ► The Social Media Echo Chamber: Where Algorithms Pat You on the Head
- ► The Algorithm Apocalypse: Why Building an Audience in 2025 Is Career Suicide
- ► LinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
- ► Twitter Sucks: 20 Amazing Reasons it is the Cesspool of Social Media
- ► 12 Reasons Why TikTok Sucks: A Critical Analysis
- ► YouTube Sucks: 8 Alarming Issues You Should Know
- ► Weaponizing TikTok: A Real-World Echo Chamber Case Study
- ► YouTube and Influencer Echo Chambers: Where Confidence Becomes Credibility
Online reviews and reputation
Review bombing, honest reviews, and what’s wrong with Yelp.
Personal branding and professional profiles
Building a personal brand that works across platforms, from profile photos and email addresses to full brand identity development.
- ► 10 Essential Steps to Boost Personal Branding by Publishing Your Own Book
- ► 10 Steps to Crafting a Powerful Brand Identity: A Complete Guide
- ► 7 Golden Rules for a Powerful Profile Photo
- ► 5 Effective Steps to Create Your Branded Email Address and Make a Lasting Impact
- ► Master the Art of Gravatar in 6 Easy Steps: Amplify Your Digital Influence
- ► Why Every Brand Needs a Refresh in 2025
- ► Brand Mastery in 2025: 8 Steps to Engage Audiences
Business networking and communication
Business networking and professional communication strategies.
Ready to build a presence that lasts
If you want a book that anchors your personal brand across LinkedIn and beyond, let’s talk about your project.
No pitch. No pressure.