Latest

Anthropic Bans Cruelty Toward Claude: What It Means for WritersWork-for-Hire Contracts: What the Asimov’s Cover Fight Teaches FreelancersGenre Fiction vs Literary Fiction: Don’t Confuse Taste With SkillFlorida Hurricane Prep Rituals: The Grocery Run, the Water Pallet and the Generator in the BoxThe Most Insulting Line of Dialogue Ever Written for the ScreenLoki Through the Ages: From Norse Myth to Marvel, The Mask and Dogma“You Are Utterly Disgusting”: A Book Festival, an AI Cover Ban and a Pile-OnWho Rewrote the Sligachan Legend: AI or the Tour Buses?Why I Don’t Like Reedsy for Ghostwriting: The NDA ProblemLayers: How I Ride Out Florida Power Outages in My ApartmentThe Enshittification of AmazonPublishers Cancel Books Over AI While Using It in SecretI Was Getting 100 Spam Emails a Day. $4.50 a Month Fixed It.World Mental Health Day: Nothing Was Wrong With MeKessler Syndrome: How Space Debris Could Close Earth’s OrbitAmazon Is Blocking Real Readers From Book ReviewsShould a Novella Get a Paperback, or Go Ebook Only?BookFunnel Download Problems: Fixes, Scams and AlternativesSir Sean Connery: A TributeHow to Find Plot Holes in Your Novel (Most Are Character Holes)Reshoring: The Factory Is the Easy PartMost of the Books I Was Forced to Read in High School Were CrapPlot Armor: Signs Your Hero Is Too Safe, and How to Fix ItShould You Sell Lifetime Rights to Your Self-Published Book for a Modest Advance?Shame Doesn’t Stop Artists From Using AI. It Stops Them From Telling You.AI Labels on TikTok and Meta Are Flagging Human WorkAuthor Richard Lowe Completes Peacekeeper, a Four-Book Science Fiction Series He Started at Age 14Sir Sam Neill: A TributeFan Art Copied by AI: Glass Houses, Copyright and the Pile-OnReal Names in a Book: Who Gets Sued, the Author, the Publisher or the Ghostwriter?When Characters Take Over the Plot, Let ThemDoes Human Writing Have a Soul?“You’re Not a Real Author”: The Pile-On Over AI-Assisted BooksDoes AI Have a Soul? Wrong QuestionHumor in Book Marketing: Getting Attention Without BeggingHow Long Should a Chapter Be? Manuscript Habits That Save You LaterThe Business Novel and the Companion Workbook: Two Formats Business Authors OverlookThe Back of the Book: Index, About the Author, Acknowledgments and Back Cover CopyI Build My Own Software Tools With Claude, and Some of Them Bit MeWhat Years of Buying From IT Vendors Taught MeI Write Books for a Living. I Barely Read Them Anymore.Three Management Habits That Waste Good PeopleThe Coach and the Webinar That Sold Me NothingThe Work I’d Cringe At Now, and Why I’m Glad I DoWho Is Your Book For? Build a Reader Avatar Before Chapter OnePreface, Prologue, Foreword or Introduction: What Goes WhereWhy I Won’t Build a Ghostwriting Business That ScalesHow I Hire a Virtual Assistant: Do It, Script It, Hand It OffThe Mail Carrier Who Thought Flipping Houses Was EasyWhat Wedding Photography Taught Me About Pricing Creative Work

Anthropic Bans Cruelty Toward Claude: What It Means for WritersWork-for-Hire Contracts: What the Asimov’s Cover Fight Teaches FreelancersGenre Fiction vs Literary Fiction: Don’t Confuse Taste With SkillFlorida Hurricane Prep Rituals: The Grocery Run, the Water Pallet and the Generator in the BoxThe Most Insulting Line of Dialogue Ever Written for the ScreenLoki Through the Ages: From Norse Myth to Marvel, The Mask and Dogma“You Are Utterly Disgusting”: A Book Festival, an AI Cover Ban and a Pile-OnWho Rewrote the Sligachan Legend: AI or the Tour Buses?Why I Don’t Like Reedsy for Ghostwriting: The NDA ProblemLayers: How I Ride Out Florida Power Outages in My ApartmentThe Enshittification of AmazonPublishers Cancel Books Over AI While Using It in SecretI Was Getting 100 Spam Emails a Day. $4.50 a Month Fixed It.World Mental Health Day: Nothing Was Wrong With MeKessler Syndrome: How Space Debris Could Close Earth’s OrbitAmazon Is Blocking Real Readers From Book ReviewsShould a Novella Get a Paperback, or Go Ebook Only?BookFunnel Download Problems: Fixes, Scams and AlternativesSir Sean Connery: A TributeHow to Find Plot Holes in Your Novel (Most Are Character Holes)Reshoring: The Factory Is the Easy PartMost of the Books I Was Forced to Read in High School Were CrapPlot Armor: Signs Your Hero Is Too Safe, and How to Fix ItShould You Sell Lifetime Rights to Your Self-Published Book for a Modest Advance?Shame Doesn’t Stop Artists From Using AI. It Stops Them From Telling You.AI Labels on TikTok and Meta Are Flagging Human WorkAuthor Richard Lowe Completes Peacekeeper, a Four-Book Science Fiction Series He Started at Age 14Sir Sam Neill: A TributeFan Art Copied by AI: Glass Houses, Copyright and the Pile-OnReal Names in a Book: Who Gets Sued, the Author, the Publisher or the Ghostwriter?When Characters Take Over the Plot, Let ThemDoes Human Writing Have a Soul?“You’re Not a Real Author”: The Pile-On Over AI-Assisted BooksDoes AI Have a Soul? Wrong QuestionHumor in Book Marketing: Getting Attention Without BeggingHow Long Should a Chapter Be? Manuscript Habits That Save You LaterThe Business Novel and the Companion Workbook: Two Formats Business Authors OverlookThe Back of the Book: Index, About the Author, Acknowledgments and Back Cover CopyI Build My Own Software Tools With Claude, and Some of Them Bit MeWhat Years of Buying From IT Vendors Taught MeI Write Books for a Living. I Barely Read Them Anymore.Three Management Habits That Waste Good PeopleThe Coach and the Webinar That Sold Me NothingThe Work I’d Cringe At Now, and Why I’m Glad I DoWho Is Your Book For? Build a Reader Avatar Before Chapter OnePreface, Prologue, Foreword or Introduction: What Goes WhereWhy I Won’t Build a Ghostwriting Business That ScalesHow I Hire a Virtual Assistant: Do It, Script It, Hand It OffThe Mail Carrier Who Thought Flipping Houses Was EasyWhat Wedding Photography Taught Me About Pricing Creative Work

The Writing King Your Ethical Ghostwriter. Your Story, Done Right.

Social Media Resource Center

The Social Media Hub

Social media is a tool, not a strategy. These articles cover what works for writers and business owners on LinkedIn and beyond, what goes wrong, and how to build a presence that doesn’t vanish when a platform changes its rules.

BOOK YOUR PRIVATE CONSULTATION BOOK DISCOVERY INTENSIVE

No pitch. No pressure.

This hub is laid out in chapters, from LinkedIn to broader strategy, what goes wrong, reputation, personal branding and networking. If you want a book that anchors your presence, see my ghostwriting services or start smaller with the Book Discovery Intensive.

Chapters

LinkedIn strategies (9)
LinkedIn networking and content (5)
Social media strategy (4)
What goes wrong on social media (22)
Online reviews and reputation (4)
Personal branding and professional profiles (7)
Business networking and communication (2)
Books on social media and platforms (5)

1. LinkedIn strategies

↑ Back to chapters

2. LinkedIn networking and content

↑ Back to chapters

3. Social media strategy

↑ Back to chapters

4. What goes wrong on social media

↑ Back to chapters

5. Online reviews and reputation

↑ Back to chapters

6. Personal branding and professional profiles

↑ Back to chapters

7. Business networking and communication

↑ Back to chapters

8. Books on social media and platforms

↑ Back to chapters

Thinking about a book of your own? Start with the Ghostwriting Hub. Related: Publishing & Marketing Hub, Leadership Hub, People of Importance Hub.

Frequently Asked Questions

Is LinkedIn still worth it for authors?

As a profile and a place to be found, yes. As a lead machine on its own, less than it used to be. The profile does more work than the posts.

How often should I post on LinkedIn?

Pick a rate you can hold for a year. Three posts a week and a handful of thoughtful comments a day beats a burst that stops after a month.

What should I do if my account is restricted?

Follow the platform’s appeal process, keep a copy of your content and contacts somewhere you own, and never depend on one platform for your audience.

Ready to build a presence that lasts?

If you want a book that anchors your personal brand across LinkedIn and beyond, let’s talk about your project.

BOOK YOUR PRIVATE CONSULTATION
BOOK DISCOVERY INTENSIVE

No pitch. No pressure.

Categories and tags

CategoriesBook Marketing

TagsResearch Writing Craft

About the Author

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

More about Richard Lowe →

Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.