Ghostwriter for Coaches: Your Method, in a Book That Sells It for You

Ghostwriting for coaches, consultants, and transformation experts who want their methodology in a book that works while they coach.

113+ books under my own name you can read tonight. 54+ ghostwritten, many for coaches, consultants, and leadership experts.

What does it cost to ghostwrite a coaching book?

I interview you, pull the method out of your sessions, and write the book in your voice. You own every word. The rate is $1 per word, paid in monthly advances.

Rate
$1 per word
Payment
Monthly advances
Typical book
$50,000 for 50,000 words
Timeline
4 to 8 months

Pricing covers the interviews, the outline, the writing, and the revisions. No hidden fees. You own the manuscript, the copyright, and every right to it.

Want a shorter book at a lower price? AI-Assisted Books start at $15,000. It’s a different kind of offering: AI drafts the book from prompts I build out of your interviews, and I edit every page.

Book a Free Call About Your Book

“Thank you, Richard, for your experience and supporting me in this process. This is my first book I’m publishing, and thanks a lot. Without your help, I couldn’t have done it so easily.”

Nithya V Ananda
CEO

Want to read your book before you commit?

The Book Discovery Intensive gives you ten hours of strategy, a full book plan, and a 2,000-word sample chapter in your voice. Go on to full ghostwriting within 60 days and the entire fee is credited toward your book.

See what the Intensive includes

Why should a coach have a ghostwritten book?

Your clients hire you because you’ve figured out something they haven’t. You teach it in calls, deliver it in programs, and document it in slide decks. The method lives in your head and your sessions. It isn’t yet in a form that markets you while you’re busy coaching.

A book fixes that. It puts your methodology in writing, in your voice, where prospects can read it before they ever book a call. It qualifies leads, gets you onto podcasts and stages, and separates you from every other coach with a website and testimonials. When two coaches have the same credentials, the one with the book wins.

What does a book do for a coaching practice?

Real projects for coaches and consultants.

Codify the method

The method, codified

The structure you’ve refined over years of client work belongs in a book where it can be referenced, taught, and licensed. A finished system, in place of scattered slides and posts.

Read the case study →

Scale what's working

What’s working, scaled

You can only coach so many clients in a week. A book scales the parts of your work that don’t need you in the room: the frameworks, the explanations, the diagnostic questions. It reaches prospects you’d never have time to meet.

Read the case study →

Build the asset

An asset that grows

The book gets you booked for speaking, opens podcast doors, and pre-sells your premium programs. Years after publication, it’s still bringing qualified leads into the practice.

Read the case study →

How does ghostwriting a coaching book work?

You teach. I listen. We map it. You spend the time in interviews and I do the writing, in six phases.

1

Why this book

We start with the book’s job: authority in your niche, higher-value clients, speaking, or scaling past one-on-one. That job decides the shape of everything after it.

2

Discovery

Recorded sessions where you walk me through your method, the sequence you take clients through, and your best transformation stories. I capture your teaching voice as you go.

3

Architecture

Your method becomes chapters: the reader’s path, the order of the concepts, the worked examples, and the case studies. You approve the outline before any writing starts.

4

Creation

I write the chapters. Your share is about 20% of the effort: the method, the stories, and your review. Mine is the other 80%: the structure, the writing, and the polish.

5

Refinement

You review each chapter as it’s drafted and direct revisions. By chapter three you know whether the voice and structure are right, so corrections happen early, when they’re cheap.

6

Publish (optional)

Publishing guidance, print and ebook editions, distribution, and a launch plan built around your practice, available as a separate package.

See the full 6-phase process →

Why the credential matters: Why the Book Is How Serious Coaches Get Clients.

A sample of my published work

Books I’ve ghostwritten or contributed to for coaches, consultants, and leadership experts, each built from interviews and written in the author’s voice.

Let in but left outMaster the Art of Closing the Sale

What clients say

View the case studies →

Who writes your book?

One writer, start to finish: 113+ books authored under my own name and 54+ ghostwritten, including methodology books for coaches and consultants, all under my published Ghostwriter Code of Conduct.

Richard Lowe, professional ghostwriter

About Richard Lowe

Richard Lowe is a professional ghostwriter and bestselling author. He has authored 113+ books and ghostwritten 54+ more for executives, founders, coaches, and public figures. His clients have used their books to raise over $30 million in venture capital, land a TEDx invitation, and secure deals with traditional publishers. His own book How to Manage a Consulting Project was used as required reading in a course at Purdue University's Krannert School of Management.

His current lead book, The Ghostwriting Advantage, is the comprehensive guide to hiring a ghostwriter. He also authored the bestselling Focus on LinkedIn and the publishing-journey trilogy: Make a Living as a Self-Published Author, Publish Your Book, and Sell Your Books. He served as Technical Editor and Contributing Author on Cyberheist, the cybersecurity book by KnowBe4 founder Stu Sjouwerman. His ongoing series include Enemies of You (nonfiction cultural commentary) and the Victorian fiction series, contemporary reimaginings of classic Victorian science fiction by Jules Verne and H.G. Wells.

Before becoming a full-time ghostwriter, Richard spent 33 years in enterprise technology, including 20 years as Director of Computer Operations at Trader Joe's, where he managed infrastructure across 400+ stores. He hosts three interview podcasts: Leaders and Their Stories, Author Talks, and Conversations With Influencers, and has appeared as a guest on 100+ podcasts including The Chris Voss Show.

Want to explore all my ghostwriting insights? Visit the Ultimate Ghostwriting hub.

Based in Clearwater, Florida, serving Tampa, St. Petersburg, Palm Harbor, Largo, Safety Harbor, Pinellas and Polk counties, all of Florida, and authors everywhere remotely.

What do coaches worry about before hiring a ghostwriter?

Coaches bring these more than anyone.

“Shouldn’t a coach write their own book?”
Only if writing is the best use of your hours. Your methodology is the book’s value, and the reader who books a discovery call doesn’t care whose hands typed it. If you want to write it yourself, book coaching exists for exactly that, and I’ll tell you on the first call which path fits you. Read: the executive delegation paradox »
“I’ve started this book three times and never finished.”
That’s the normal history. Unfinished books usually die from structure problems, when the outline can’t carry the material. Book coaching gives you the structure and accountability to finish yours. Ghostwriting takes the finishing off your plate. Three false starts means you have material. Read: I’ve started my book three times »
“It won’t sound like me.”
It’s the most common fear and the most fixable. The book is built from recorded interviews: your methods, your phrasing, your client stories. You read each chapter as it’s written and correct anything that misses. The early chapters get tuned to your voice before most of the book is written. By the end, colleagues recognize you on the page. After 54+ ghostwritten books, that’s what I do best. Read: how a ghostwriter captures your voice »
“That’s a lot of money for a book.”
It is. It’s $1 per word, so a typical 50,000-word book is $50,000, paid in monthly advances as the work happens. What you get is your method in a form prospects read before they call, working for the practice for years. If you want certainty first, the Book Discovery Intensive gets you a full plan and a sample chapter in your voice, with the fee credited in full if you go ahead within 60 days. Read: what ghostwriting costs and why »
“I don’t have time for this.”
Your time is the interviews, usually an hour or two at a stretch around your calendar, plus reading chapters as they arrive. Most coaches spend 20 to 40 hours over the whole project. I spend hundreds. If you can find those hours, the book that’s waited years gets written in months. Read: “I don’t have time” and other lies »
“Isn’t using a ghostwriter cheating?”
The ideas, stories, expertise, and judgment in the book are yours. You’re hiring the craft of structuring and writing it, the same way executives hire speechwriters. Publishing has worked this way for a century. I work under a published Ghostwriter Code of Conduct: no fabricated stories, no invented credentials, and your approval on every word that carries your name. Read: isn’t using a ghostwriter cheating? »

The practical questions

Process, cost, timeline, and credit.

How does ghostwriting for coaches work?
We start with structured interviews on your methodology, your case studies, and the parts of your work you’ve never written down. I write the chapters from the recordings and send them for review. You push back and request changes until the book reads in your voice and the method comes across clearly.
How much does it cost to ghostwrite a coaching book?
My rate is $1 per word, paid in monthly advances. A typical 50,000-word book is $50,000. The rate covers the interviews, the outline, the writing, and the revisions, with no hidden fees.
How long does it take to write a coaching book?
Most coaching books take four to eight months from first interview to final manuscript. Books built on a clear methodology often move faster, because the structure follows the one you already teach. Weekly interviews and quick chapter reviews keep it moving.
Will a book help my coaching business?
Yes, if it’s built that way from the start. A coaching book that works as a business asset qualifies leads before they call, opens speaking and podcast doors, and gives prospects something to read before they commit to your premium programs. We build that kind.
I have a framework but no book. Can you work with that?
That’s the most common starting point. The framework lives in your sessions, your slides, and your client emails. The interviews pull it out of those scattered places and into chapters. Most clients are surprised to see their own method presented as a coherent system.
What if I’ve already started writing my book?
About a third of clients arrive with notes, partial chapters, or a finished draft they aren’t happy with. I read what you have, figure out what’s working, and build from wherever you are. Sometimes the existing draft has stronger material than you realized.
Who gets the credit for a ghostwritten book?
You do. You’re the sole author, and you hold the copyright, the royalties, and the rights. You decide the cover, the publishing path, and how the book gets promoted. I stay invisible unless you choose to credit me.
What’s the difference between a ghostwriter and a book coach?
A book coach helps you write your book. A ghostwriter writes it. With coaching, you write chapters between sessions and get feedback. With ghostwriting, you spend the time in interviews and reviews. I do both: book coaching is $250 an hour, or $2,500 per block, and full ghostwriting is $1 per word.

More questions? See the full Books for Coaches FAQ.

Go deeper

Everything on this site about hiring and working with a ghostwriter, from the process to the cost, is in one place: the Ghostwriting Hub →

Talk with Richard about your book

Ready to put your method on the page? Book a free call. We’ll spend 30 minutes on your practice, the book it needs, and whether this is the right fit. No pitch. No pressure.

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