You Coach High Performers. Let Your Book Do the Same.
Ghostwriting for coaches, consultants, and transformation experts who want their methodology codified into a book that scales the business.

The Book That Does the Marketing You Don’t Have Time to Do
Your clients hire you because you’ve figured out something they haven’t. You teach it in calls, deliver it in programs, document it in slide decks. The framework is in your head, in your sessions, in the work you do every day. What it isn’t, yet, is in a form that does the marketing while you focus on the coaching.
A book solves that. It puts your methodology in writing, in your voice, in a form prospects can read before they ever book a call. The book qualifies leads, books speaking engagements, gets you onto podcasts, lands you on stages. It’s the asset that does the work of business development while you do the work you actually trained for.
Turn the Work You’ve Already Done Into a Book That Sells It
You’ve coached hundreds of clients through real changes in their lives and businesses. The methodology that produced those results lives in your sessions, your worksheets, your follow-up emails, the running document of “what actually works” that you’ve refined over years. The work is real. The system is real. The results are real. What’s missing is the book that puts all of it in one place where prospects can read it before they hire you.
I work with coaches, consultants, and transformation experts who have arrived at this same realization. The framework exists. The case studies exist. The voice exists. What I do is structure it into a book that reads in your voice, sells the methodology, and works as a 24-hour business development asset on Amazon, Audible, and the bookshelves of the people who matter to your business.
Why Coaches Hire Me
Attract Premium Clients
The clients who can afford your highest-tier engagements vet you before they ever book a call. They read your website, your articles, your podcast appearances. A book is what closes the gap between “interesting” and “this is who I’m hiring.” Premium clients hire authors, not service providers.
Speaking, Podcasts, Press
Podcast hosts, conference programmers, and journalists want authors. A book makes you a logical guest for a podcast on your topic, a logical speaker for a conference in your industry, a logical source for a journalist writing about your space. The book is the credential that gets you the booking.
Turn Your Framework into Legacy
Your methodology is too valuable to live only in your head and your sessions. A book documents the system in a form that outlasts your active coaching years, can be licensed or taught by others, becomes the foundation for online programs or certifications, and stays in the world long after you stop taking new clients.
Rise Above the Noise
Every coach calls themselves an expert. Every coach has a website with testimonials. Every coach posts on LinkedIn. What separates the ones who get booked from the ones who don’t is the book on the shelf. When two coaches have the same credentials, the one with the book wins.
The Coaches I Work With (And Why They Hire Me)
Most coaches who reach out have been thinking about the book for years. Some have notes, some have a partial manuscript, some have nothing but the framework in their head. What they share is the recognition that the book isn’t getting written without help, and the work they’ve been putting off has a cost. Every month without a book is a month of speaking invitations they didn’t get, premium clients who hired someone else, podcast bookings that went to the coach down the street with a hardcover.
I work with coaches, consultants, and transformational leaders who have arrived at this realization. The interviews are structured. The chapters get written. You read each chapter as it’s drafted and direct revisions. The book reads in your voice because we capture how you actually talk in the interviews, not how you think you should sound on the page.
This isn’t a fluff project. It’s a business asset that’s been overdue for years.
Notable Works
A selection of books I’ve ghostwritten or contributed to for coaches, consultants, and leadership experts. Each was developed through structured interviews with the author, written in their voice, and shaped to function as a business asset for their practice.



You’ve Done the Work. Now Put It in a Book.
A book is the place where your methodology stops being something you explain in calls and becomes something prospects can read, reference, and recommend. For coaches who have spent years refining how they work with clients, the book is where the system gets documented in a form that lives outside your head.
The process starts with interviews. We talk through how you work, what you’ve figured out, where your approach is genuinely different from what other coaches do. From those recordings, the chapters get written. You read each one and direct revisions. By the end, you have a book that reads like you, structures your methodology cleanly, and works as the credential that does business development while you focus on clients.
The book doesn’t need to be dramatic to be useful. Most of the books I write for coaches are practical, structured, and built around clear frameworks. That’s what gets read, shared, and remembered.
📚Codify the Method
The framework you’ve refined over years of client work belongs in a book where it can be referenced, taught, and licensed. Not a binder. Not a slide deck. Not a series of LinkedIn posts. A book that reads like a finished system, not scattered IP.
🧠Scale What’s Working
You can only coach so many clients in a week. A book scales the parts of your work that don’t require your physical time — the frameworks, the explanations, the case studies, the diagnostic questions. The book reaches the prospects you’d never have time to meet individually.
❤️ Build the Asset
The book becomes a business asset that works while you sleep. It books speaking engagements. It opens podcast doors. It pre-sells your premium programs. Years after publication, it’s still bringing in qualified leads for the practice. The asset compounds; the marketing work doesn’t have to.
What This Looks Like in Practice
The process is structured and the timeline is real. Most coaching books take four to six months from first interview to final manuscript, depending on length and your availability. The work breaks into clear phases that map to outcomes you can see, not abstract steps that disappear into a black box.
You spend the time you’d spend in interviews. I do the writing. You review each chapter as it’s drafted and direct revisions. There’s no “trust me, the book will be good” handoff. By chapter three, you know whether the voice is right and whether the structure is working. Course corrections happen early, when they’re cheap, not at the end when they’re expensive.
The result is a book that documents your methodology, sounds like you, and is built to function as a business asset from publication day. Not a memoir. Not a vanity project. A working book that does the work you want it to do.
Discovery & Listening
Story Development
Ghostwriting
Final Manuscript
About Richard Lowe
Richard Lowe is a professional ghostwriter and bestselling author. He has authored 113+ books and ghostwritten 54+ more for executives, founders, coaches, and public figures. His clients have used their books to raise over $30 million in venture capital, land a TEDx invitation, and secure deals with traditional publishers. His own book How to Manage a Consulting Project was used as required reading in a course at Purdue University's Krannert School of Management.
His current lead book, The Ghostwriting Advantage, is the comprehensive guide to hiring a ghostwriter. He also authored the bestselling Focus on LinkedIn and the publishing-journey trilogy: Make a Living as a Self-Published Author, Publish Your Book, and Sell Your Books. He served as Technical Editor and Contributing Author on Cyberheist, the cybersecurity book by KnowBe4 founder Stu Sjouwerman. His ongoing series include Enemies of You (nonfiction cultural commentary) and the Victorian fiction series — contemporary reimaginings of classic Victorian science fiction by Jules Verne and H.G. Wells.
Before becoming a full-time ghostwriter, Richard spent 33 years in enterprise technology, including 20 years as Director of Computer Operations at Trader Joe's, where he managed infrastructure across 474+ stores. He hosts three interview podcasts — Leaders and Their Stories, Author Talks, and Conversations With Influencers — totaling 98 episodes, and has appeared as a guest on 100+ podcasts including The Chris Voss Show.
Want to explore all my ghostwriting insights? Visit the Ultimate Ghostwriting hub.
Based in Clearwater, Florida, serving Tampa, St. Petersburg, Palm Harbor, Largo, Safety Harbor, Pinellas and Polk counties, all of Florida, and authors everywhere remotely.
Straight Answers to Real Hesitations
Coaches bring these hesitations more than anyone. Straight answers.
“Shouldn’t a coach write their own book?”
Only if writing is the best use of your hours. Your methodology is the book’s value; whether your hands typed it changes nothing for the client who reads it and books a discovery call. Coaches sell transformation, not typing. That said, if you want to write it yourself, book coaching exists for exactly that — and I will tell you honestly on the first call which path fits you. Read the full answer: The Executive Delegation Paradox »
“I’ve started this book three times and never finished.”
That is the normal history, not a disqualification. Unfinished books usually die from structure problems, not discipline problems — the outline could not carry the material. Both services fix that: coaching gives you the structure and accountability to finish yours; ghostwriting takes finishing off your plate entirely. Three false starts means you have material; it does not mean you cannot have a book. Read the full answer: I’ve Started My Book Three Times »
“That’s a lot of money for a book.”
It is. A professionally ghostwritten book runs $15,000 to $60,000 here, with budget options starting at $7,597, and I will not pretend that is casual spending. Here is the honest frame: the 2024 Business Book ROI study found most business books return their investment through clients, speaking, and authority pricing, and my clients have used their books to raise venture capital, land TEDx stages, and fill coaching programs. If a book is a vanity purchase for you, do not buy one. If it is a business asset, price it like one. And if you want certainty before committing: the Book Discovery Intensive is $4,000 for ten hours of strategy, a full book plan, and a sample chapter in your voice — credited in full toward the engagement if you proceed within sixty days. Read more: What Ghostwriting Costs and Why »
“It won’t sound like me.”
This is the most common fear and the most fixable. The book is built from recorded interviews — your stories, your phrasing, your judgment — and you review every chapter as it is written, correcting anything that misses your thinking. Early samples get tuned until the voice is right, before the bulk of the writing happens. By the end, readers who know you recognize you on the page. That is the entire craft of this work, and after 54+ ghostwritten books, it is the part I am best at. Read more: How a Ghostwriter Captures Your Voice »
“I don’t have time for this.”
Your time commitment is the interviews — typically an hour or two at a stretch, scheduled around your calendar — plus reading chapters as they arrive. Most clients spend 20 to 40 hours total across the whole project while I spend hundreds. If you cannot find that, you are right that now is not the moment. If you can, the book that has been waiting for years gets done in months. Read more: “I Don’t Have Time” and Other Lies We Tell Ourselves »
“Isn’t using a ghostwriter cheating?”
The ideas, stories, expertise, and judgment in the book are yours — that is the book. What you are hiring is the craft of structuring and writing it, the same way executives hire speechwriters and CEOs hire counsel to draft contracts they sign. Publishing has worked this way for a century. I also publish a Code of Ethics for Ghostwriters and work within it: no fabricated stories, no invented credentials, your review and approval on every word that carries your name. Read the full answer: Isn’t Using a Ghostwriter Cheating? »
Go Deeper on Any of These
I have started my book three times. Why would this work?
Three attempts feels like a verdict about you. It is not, and the evidence says the opposite: abandoned manuscripts are the debris of motivated people hitting structural obstacles, almost never discipline failures. The full article names the four mechanical reasons books stall, why attempt four run the same way would land in the same drawer, and the two professional routes from stalled to finished, along with what your existing drafts are actually worth to the process. Read the full answer »
Is my story actually worth a book?
Underneath the price and time objections sits the quiet one almost nobody voices: who am I to take up two hundred pages? The full article gives the honest evaluation criteria, none of which involve fame, explains why the people who ask this question overwhelmingly have book-worthy stories while the ones who never ask often do not, and covers the rare cases where the honest answer really is not yet, and what that diagnosis means. Read the full answer »
Why do executives type the one thing they should delegate?
You delegate contracts, financials, campaigns, and code without a second thought, then reserve the one asset with the highest brand leverage for your own two hands. Only about 8 percent of business authors use professional ghostwriters despite measurably higher returns. The full article examines why the exception feels different, what the badge-of-authenticity instinct costs in hours and delay, and the one question that settles whether your hesitation is a reason or a feeling. Read the full answer »
Will I lose control of my own book?
Some prospects arrive with this exact bruise from a previous writer who treated the outline as their territory. The full article maps every control point of a professional engagement: work-for-hire copyright that makes the book yours outright, the five approval gates from strategy through final sign-off, and the working rule that keeps candid professional pushback from ever becoming a grab for the wheel, because every disagreement resolves in your favor. Read the full answer »
What does ghostwriting cost and why?
Professional ghostwriting runs from $7,597 at the budget tier to $65,000 for full executive engagements, and the full article breaks down what actually drives the number: the hundreds of hours of skilled labor, the interview and revision process, and what separates a professional quote from a mill’s teaser price. It also frames the investment against what the book is for, because a business asset and a vanity purchase should not be priced with the same math. Read the full answer »
How do I vet a ghostwriter when NDAs hide everything?
The better a ghostwriter is at the job, the less evidence they can show you, and the scam operations exploit that gap deliberately, with fake writer profiles claiming the same unverifiable bestsellers real writers cannot prove. So you vet around the NDA wall instead of through it. The full article walks through what cannot be faked, the writer’s own published books, years of public history, named case studies, the questions only working writers can answer, and the red flags that should end a conversation on the spot. Read the full answer »
Frequently Asked Questions
How does ghostwriting for coaches work?
The process starts with structured interviews where we work through your methodology, your case studies, your frameworks, and the parts of your work that you’ve never written down formally. From those recordings, I write the chapters and send them to you for review. You read each one, push back where needed, and request changes. We iterate until the book reads in your voice and the methodology comes across clearly. Most coaching books take four to six months from first interview to final manuscript.
Will the book actually help my business?
Yes, but only if it’s built that way from the start. A coaching book that functions as a business asset does specific work: it qualifies leads before they book a call, opens speaking and podcast opportunities, gives prospects something to read before they commit to your premium programs, and positions you as the obvious choice when prospects compare coaches. Books that don’t function as business assets tend to be memoir-style stories that authors find meaningful but that don’t move prospects toward a buying decision. We build the first kind.
Will the book sound like me?
That’s the entire job. I listen to how you actually talk in our interviews, the phrases you use with clients, the way you build to a point, the rhythm of your explanations. Then I write the chapters in that voice. By the third chapter, you’ll know whether the voice is right. If it isn’t, we recalibrate before going further. Most clients tell me the finished book reads more like them than anything they’ve put their name on.
I have a framework but no book yet. Can you work with that?
That’s the most common starting point. The framework lives in your sessions, your slides, your client emails, and the running document of “what actually works” you’ve refined over years. The interviews are where the framework gets pulled out of those scattered places and structured into chapters. By the end of the first few sessions, the outline of the book is clear and you can see how your methodology maps to the structure. Most clients are surprised by how the book is shaped because they’ve never seen their own framework presented as a coherent system.
What if I’ve already started writing?
About a third of clients arrive with notes, partial chapters, a finished draft they’re not satisfied with, or even a published book they want to redo. I read what you have, identify what’s working and what isn’t, and build from wherever you are. Sometimes the existing material becomes the foundation. Sometimes we keep the ideas and rewrite from scratch. Sometimes your existing draft has stronger material than you realized and the work is excavation rather than creation.
Who gets the credit?
You do. You’re listed as the sole author. You hold the copyright, the royalties, and the rights. You decide on cover design, publication strategy, and how the book gets promoted. I stay invisible unless you choose to credit me. The vast majority of my clients publish under their own name only, which is the standard arrangement for ghostwriting.
How is this different from working with a book coach?
A book coach helps you write your book. I write the book. With a coach, you spend the time writing chapters between sessions and the coach reviews and gives feedback. With a ghostwriter, you spend the time being interviewed and reviewing chapters as they’re drafted. The output is similar but the time investment is different. Coaches who try the coach-and-write path often stall because the writing time competes with their actual coaching practice. The ghostwriting path keeps you in your zone of genius while the book gets built.
What does it cost?
Pricing depends on length, complexity, and scope. Most coaching books fall in a range based on the deliverable: a focused 25,000-word methodology book, a comprehensive 40,000-word framework book, or a longer thought leadership work. The discovery call covers what you’re trying to accomplish and which scope fits the business outcome you want. Pricing gets discussed once we both understand what we’re building.
More questions? See the full Books for Coaches FAQ.
Client Testimonials for Ghostwriting by Richard Lowe
Book Coaching Library
Articles on book coaching, the coach-author path, and choosing your approach:
- ✓︎ Book Coaching: What It Is and How It Works
- ✓︎ Book Coaching: What It Actually Looks Like and Who It’s For
- ✓︎ Ghostwriting vs Book Coaching vs Writing It Yourself
- ✓︎ Do You Need a Ghostwriter or a Book Coach?
- ✓︎ Why the Book Is How Serious Coaches Get Clients
- ✓︎ The Hybrid Model: Ghostwriting Some Chapters, Coaching Others
- ✓︎ The Zeya Method for Better Writing
More questions? The Book Coaching FAQ covers process, pricing, and what to expect.
Book a Discovery Call
Ready to talk about your book? Book a discovery call. We’ll spend 30 minutes on what you’re thinking about, what you’ve already tried, and whether the work we’d do together is the right fit. No pitch. No pressure. If we’re not a match, you’ll leave with a clearer sense of what kind of help you actually need.