Scott Robertson on Making the Customer the Hero of Your Marketing
Marketing veteran Scott Robertson on making the customer the hero, why nobody cares about your origin story, and branding as emotion.
Conversations With Influencers
16 episodes of conversations with people building real influence in their industries — by doing the work, not by chasing the algorithm.
About the Show
Conversations With Influencers is the third show in the network, focused on people who have built real authority in their fields rather than performative reach. Guests are operators, builders, and authors whose names get cited because of what they have done — not because of what they have posted.
Episodes cover business strategy, thought leadership, the difference between authority and audience, and how the actual work of becoming known gets done over years rather than weeks. No growth hacks, no follower counts, no engagement-bait advice.
Are You Building Real Influence?
If you have built authority in your field through the actual work rather than the marketing version of it, Conversations With Influencers wants to hear from you.