I Don’t Post Bad ARC Reviews. I Send the Author a Note.
If I can't give an advance copy five stars, I don't post a review. I send the author a note so they can fix the book, because a book can be corrected and a review is forever.
Category: Book Marketing
Strategies for getting your book into readers’ hands. These articles cover launch planning, platform building, audience development, and the promotional tactics that actually move copies, drawn from real results across 54 ghostwritten books.
Book MarketingKindle Unlimited Is Now Kindle+. AI Audiobooks Just Joined the Buffet
Amazon renamed Kindle Unlimited to Kindle+ and added audiobooks, with AI-narrated Virtual Voice titles in automatically. Listening is paid by the page from the same fund as reading.
Book MarketingFree Book Marketing: Seven Ways That Cost Time Instead of Money
Free book marketing costs nothing but time. Author events, collaborations, blogs and podcasts, guest interviews, PR, email and social media all sell books, but not at the same rate per hour. What has sold my books, and what never did.
Book MarketingAmazon Is Blocking Real Readers From Book Reviews
Amazon is fighting bots that scrape its reviews, and real shoppers are getting caught: a handful of reviews, no one-star sort, and a days-long wait for access. Here's what that means for authors and their ARC readers.
Book MarketingBookFunnel Download Problems: Fixes, Scams and Alternatives
When readers say they can't download your free BookFunnel book, the cause is usually a setup mistake, a lost file or someone fishing for a clean copy. Here's how to fix it, what BookFunnel costs in 2026, and how the…
Book MarketingShould a Novella Get a Paperback, or Go Ebook Only?
A short book isn't a sad book. A novella of about 21,000 words prints to roughly 80 to 100 pages, and a paperback earns its keep at signings, in local shops and as a gift. Here's how to format, size…
Artificial IntelligenceAI Labels on TikTok and Meta Are Flagging Human Work
Platforms now stamp AI labels on posts automatically, and they're catching human artwork, sofa pillows and writing. Here's why the labels misfire, why the appeals seem to be decided by machines, and what authors can do about it.
Book MarketingHumor in Book Marketing: Getting Attention Without Begging
A Buy My Books flowchart works because it says the ask out loud and lets readers laugh with you. Here is mine, what has sold my books over the years, and how to build your own.
Book MarketingThe Back of the Book: Index, About the Author, Acknowledgments and Back Cover Copy
Everything after the last chapter serves a reader who already bought your book, and the back cover sells it to one who hasn't. I cover indexes, author bios, acknowledgments and back cover copy, and what I recommend for each one.
Book MarketingPreface, Prologue, Foreword or Introduction: What Goes Where
A preface tells readers why you wrote the book, and most of them skip it. The introduction is the two to four page sales tool that decides whether they buy. This piece covers what each opening page is for, where…
Book MarketingWho Is Your Book For? Build a Reader Avatar Before Chapter One
Before I write chapter one of any book, I build a reader avatar: one specific person the whole book is written to. A book or its PR aimed at everybody works for nobody, so I build the avatar first and…
Artificial IntelligenceYou Can’t Edit Your Way Onto Wikipedia
Wikipedia matters for AI search, and you can't write your own way onto it. Notability takes real independent press coverage, and the editor route takes months before anyone trusts you. I dropped it and went after earned press instead.