Strategies for getting your book into readers’ hands. These articles cover launch planning, platform building, audience development, and the promotional tactics that actually move copies, drawn from real results across 54 ghostwritten books.
Book MarketingOne author found Goodreads listing eight editions of a book that had four, another found every new title assigned to a stranger. Why the platform gets your book data wrong and locks you out of fixing it.
Book MarketingA commenter went looking for somewhere else to go and found nowhere. Amazon swallowed Shelfari, owns Goodreads, and left authors with no alternative that has any reach.
Book MarketingA commenter put the trap in one line: they take your book, let the trolls trash it, and will not let you remove it. Why Goodreads is easy to enter and impossible to leave.
Book MarketingAn author watched the KDP page tracker show a reviewer quit at page 100 of 280, then rate the whole book. Goodreads has no gate. A star from someone who read a sample counts the same as one from someone…
Book MarketingHover a Goodreads star and it tells you what it means. Almost nobody rates that way or reads them that way. Why the same star means three different things to Goodreads, to authors, and to readers.
Book Marketing113+ books published. Thousands in ads run. Launches that worked and launches that flopped. This is what book marketing looks like, from someone who lived bot
Book MarketingMost first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
Book MarketingA reader who finishes a book you wrote has just told you something. A series is the only format that responds to it.
Behind the BookI am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingMost book-proposal advice assumes a big platform. If you have a small audience but real expertise, the proposal has to carry the weight a platform usually would. Here is exactly what changes, what publishers actually look for from low-platform authors,…
Book MarketingBook blurbs are the social currency of authority publishing, a real economy with real rules that most first-time authors fumble. Here is how the blurb system actually works, how to ask for one, what to do when your dream blurber…
Book MarketingMost pre-book platform advice is build-on-LinkedIn or build-a-newsletter, with no real path from either to an actual book. Substack in 2026 is the underused option for authority authors who want to validate the idea, build the launch list, and pre-sell…
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