The Publishing & Marketing Hub
Writing the book is half the job. The other half is getting it published and into the right hands. I’ve published 113+ books and watched what actually moves the needle — and what’s a waste of time dressed up as strategy. This hub covers publishing paths, real marketing, and the metrics that matter, with the bestseller-chasing myths stripped out.
No pitch. No pressure.
Getting your book published and selling it
A finished manuscript isn’t a finished job. You still have to choose a publishing path, get the production right, and market a book in a world drowning in them. These articles cut through the noise — what works, what doesn’t, and which “must-do” tactics are just busywork.
Choosing a publishing path
Traditional, self-publishing, or hybrid — the honest comparison, including when you need an agent and when you don’t.
- ► Publishing Types: Traditional, Self-Publishing, and Hybrid Compared
- ► Self-Publishing From Someone Who Has Done It 113 Times
- ► Making a Living as a Self-Published Author: What It Actually Takes
- ► ALLi Author Self-Publishing Success Story
- ► Do You Need a Literary Agent? What They Do and When to Skip One
- ► How to Land a Book Deal Without a 10,000-Follower Platform
Book production: covers, blurbs, and the details
The production decisions that quietly make or break a book’s reception — the cover, the foreword, the endorsements, the ISBN.
Book marketing that actually works
What genuinely sells books, what only feels productive, and the mistakes that kill sales before launch.
- ► Book Marketing That Actually Works: What I Learned Publishing 113+ Books
- ► Book Marketing: What Actually Sells Books and What Wastes Your Time
- ► Five Book Marketing Mistakes That Kill Sales Before Launch
- ► Navigate the Maze of Marketing Books With These 7 Tips
- ► Direct-From-Author Book Sales for Authority Experts
- ► HARO for Authors: How to Get Media Coverage That Builds Your Authority
- ► How to Handle a Bad Book Review: From an Author With 113+ Books
- ► Goodreads Sucks and Is Not Worthwhile
Platform: blogging, SEO, and audience
Building the audience that buys the book — through a blog, search visibility, and the platforms that still work.
- ► How Blogging on Your Author Website Sells Books
- ► Benefits of Blogging for Your Business: What Actually Works
- ► 22 Tips to Optimize Your SEO for Blogs Successfully
- ► How to Get Backlinks to Your Website: A Writer’s Guide to Link Building
- ► Substack as the Pre-Book Platform That Actually Works in 2026
- ► $15,000 in His First Month of Blogging: Richard Lowe’s Journey [Interview]
- ► LinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
Goals and metrics: what actually matters
Why chasing bestseller lists is the wrong target, and how to measure what really counts.
The book as a business tool
For experts and professionals, a book isn’t the product — it’s the lever. How a book drives high-ticket business.
International and global reach
Selling beyond your home market, and the mistakes that wall a book off from global readers.
Want the book and the plan to go with it?
A book that just sits on Amazon doesn’t do much. A book with a path behind it — positioning, platform, and a reason for the right people to find it — changes a business. Let’s talk about both.