The Publishing & Marketing Hub

Writing the book is half the job. The other half is getting it published and into the right hands. I’ve published 113+ books and watched what actually moves the needle, and what’s a waste of time dressed up as strategy. This hub covers publishing paths, real marketing, and the metrics that matter, with the bestseller-chasing myths stripped out.

No pitch. No pressure.

Getting your book published and selling it

A finished manuscript isn’t a finished job. You still have to choose a publishing path, get the production right, and market a book in a world drowning in them. These articles cut through the noise, what works, what doesn’t, and which “must-do” tactics are just busywork.

Which publishing path should you choose?

Traditional, self-publishing, or hybrid, the honest comparison, including when you need an agent and when you don’t.

• ► Publishing Types: Traditional, Self-Publishing, and Hybrid Compared
• ► Self-Publishing From Someone Who Has Done It 113 Times
• ► Making a Living as a Self-Published Author: What It Actually Takes
• ► ALLi Author Self-Publishing Success Story
• ► Do You Need a Literary Agent? What They Do and When to Skip One
• ► How to Land a Book Deal Without a 10,000-Follower Platform

Book production: covers, blurbs, and the details

The production decisions that quietly make or break a book’s reception, the cover, the foreword, the endorsements, the ISBN.

• ► Book Covers: Why They Matter and How to Get Them Right
• ► Book Foreword Strategy: Who Should Write Yours and How to Actually Ask
• ► Endorsements and Blurbs: The Politics Nobody Explains
• ► The ISBN Blueprint: How Book Identification Actually Works
• ► Formatting Guide: From Manuscript to Published
• ► Self-Publishing Platforms: Where to Publish Your Book
• ► Writing Quality Control: From Draft to Publishable
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What book marketing actually works?

What genuinely sells books, what only feels productive, and the mistakes that kill sales before launch.

• ► Book Marketing That Actually Works: What I Learned Publishing 113+ Books
• ► Book Marketing: What Actually Sells Books and What Wastes Your Time
• ► Five Book Marketing Mistakes That Kill Sales Before Launch
• ► Navigate the Maze of Marketing Books With These 7 Tips
• ► Direct-From-Author Book Sales for Authority Experts
• ► HARO for Authors: How to Get Media Coverage That Builds Your Authority
• ► How to Handle a Bad Book Review: From an Author With 113+ Books
• ► Goodreads Sucks and Is Not Worthwhile
• ► The Google Test That Reveals Your Invisibility
• ► What to Do With Your Book: 15 Ways to Use It After Publication
• ► Speaker bureaus and the conference circuit: how a book actually gets you on stages
• ► Don’t Make These 8 Mistakes When Writing a Bestseller
• ► Nobody Will Read Your Book (And Why That’s The Dumbest Excuse Yet)
• ► AI disclosure on your book, and what you actually owe readers
• ► The Algorithm Apocalypse: Why Building an Audience in 2025 Is Career Suicide
• ► How to Get Honest Amazon Reviews: 10 Strategies
• ► 6 Facts About Review Bombing: The Dark Side of Online Reviews

Platform: blogging, SEO, and audience

Building the audience that buys the book, through a blog, search visibility, and the platforms that still work.

• ► How Blogging on Your Author Website Sells Books
• ► Benefits of Blogging for Your Business: What Actually Works
• ► 22 Tips to Optimize Your SEO for Blogs Successfully
• ► How to Get Backlinks to Your Website: A Writer’s Guide to Link Building
• ► Substack as the Pre-Book Platform That Actually Works in 2026
• ► $15,000 in His First Month of Blogging: Richard Lowe’s Journey [Interview]
• ► LinkedIn Sucks: Why the Platform Stopped Working for Lead Generation
• ► Use Your Book to Build Your LinkedIn Brand
• ► QR Codes for Authors 2025: Marketing Guide + Security Tips
• ► Promoting Your Book With Social Media: The Complete Playbook
• ► LinkedIn for Authors: The Minimum That Actually Works

Which book metrics actually matter?

Why chasing bestseller lists is the wrong target, and how to measure what really counts.

• ► A Bestseller Is the Wrong Goal for Your Book
• ► Stop Chasing Bestseller Lists: What Actually Makes a Book Valuable
• ► What Actually Makes a Novel Find Its Audience
• ► Vanity Metrics vs. Conversion Metrics for Authors

The book as a business tool

For experts and professionals, a book isn’t the product, it’s the lever. How a book drives high-ticket business.

• ► The Property Developer’s Book and the High-Ticket Sales Cycle
• ► What Happens to an Agent’s Business One, Three, and Five Years After a Book
• ► Why a Paid Book Discovery Intensive Beats a Free Consult
• ► Why Used Books Cost Nothing: The Economics of Book Pricing
• ► Tools I Actually Use

International and global reach

Selling beyond your home market, and the mistakes that wall a book off from global readers.

• ► Your Book Works in Any Country: International Publishing for Authors
• ► International Publishing Mistakes That Kill Your Book’s Global Reach
• ► Should You Translate Your Book?
• ► ACX Audiobooks: What I’ve Learned from the Process
• ► Apple Books for the authority author

Want the book and the plan to go with it?

A book that just sits on Amazon doesn’t do much. A book with a path behind it, positioning, platform, and a reason for the right people to find it, changes a business. Let’s talk about both.