The nuts and bolts of good writing. Character, plot, dialogue, structure, voice, and the techniques that turn a draft into something worth reading. Craft advice from a writer with more than 100 books behind him.
Technology GhostwritingHe wanted the technical depth in. His goal was the attention of management. We fought it chapter by chapter, and the balance he reached got him promotions and speaking engagements, which is how I learned the battle every technical author…
Business BookI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Business BookMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Book CoachingMost authors who think they need full ghostwriting actually need a hybrid: ghostwriting on the chapters they cannot write, the technical, complex, or sensitive ones, and coaching on the chapters they can write but need help shaping. Here is when…
AI WritingThe connective sections of a book, chapter introductions, scene transitions, the setup paragraphs that move a reader from one idea to the next, are the natural zone for AI drafting: no specific voice, predictable structure, and real writer hours when…
AI WritingThe hardest part of a book is not the writing; it is getting the raw material out of your head and onto the page in a form a writer can use. AI is surprisingly good at this when used right,…
AI vs Human GhostwritingAI on a book is not use it or don't; it is a labor split, specific tasks the machine handles well under supervision, and specific tasks a human handles every time. The line is not arbitrary, it tracks whether the…
Book CoachingWhy don't I just write it myself is a legitimate question, and I want you to ask it seriously, because DIY genuinely works for some authors. It fails for most not from lack of skill but from the gap between…
AI vs Human GhostwritingThe worry is that a free tool made the paid human pointless. The math says the reverse. The 2024 Business Book ROI study found ghostwritten books returned a median of $92,500 and were four times more profitable than self-written ones,…
AI WritingOne book can produce articles, newsletters, posts, talks, and podcast material for years, with AI handling the mechanical adaptation while a human guards the voice. The math is genuinely useful: a single chapter becomes five or six pieces over a…
AI TransparencyWhether to disclose AI on your book is a different question from whether using it is dishonest. Disclosure is about communicating with readers, not ethics, and the honest answer is that some uses need no disclosure, some warrant a brief…
Authority Through AuthorshipSkilled trades hold knowledge that does not move through textbooks, certifications, or YouTube, the kind that takes thirty years of apprenticeship to build and dies in a single generation when the master retires silent. Here are ten trades, master electricians,…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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