Behind the Book: Unlikely Hero
Unlikely Hero started with a single image, a nuclear bomb near Los Angeles, and became a two-character story about a criminal, a cop, and one impossible choice. Here is how it was built.
Working notes from a professional ghostwriter — on the craft of writing, the business of publishing, the psychology of authors, and the changing landscape of books in the AI era.
These articles come out of 113+ books authored and 54+ ghostwritten. They cover what's actually working in publishing right now, what isn't, how AI is changing the work for both writers and readers, what executives and founders get wrong when they try to write their own book, and what they get right when they bring in help.
No SEO listicles. No content-marketer fluff. Just observations from inside the work — written for people who care about books and the craft behind them.
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