The Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
Tag: Business Books (Page 5)
Book MarketingThe Accountant Who Loved His Book and Was Still Disappointed
An accountant hired me, loved the finished book, and felt disappointed anyway. Underneath his vague goal were three real ones that fought each other. Most goals do not go together.
Business BooksThe Golden Rule Breaks Books the Same Way It Breaks Teams
Joe Rockey argues that treating people the way you want to be treated destroys leadership, because you hand them the motivation that works on you. The same instinct explains why a ghostwritten book can be clean, competent and unmistakably somebody…
Business BooksWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
Business BooksThe Least They Could Get Away With: Pricing, Worth, and Why the Cheap Work Never Ends
Two contracts arrived unasked for and paid $25,000 in advance, and the look on the client's face said the quote had been too low. On Gamify Business Tavern Tales with Paul Pape: the $980 book that works out to five…
AmericaHedge Words: 14 Phrases That Quietly Kill a Leader’s Credibility
Fourteen hedge phrases quietly discount everything a leader says, from "I'll try" to "it is what it is." Why each one backfires, the plain replacement that carries the same content standing up straight, and the shift that matters more than…
Business BooksExecutives Delegate Everything Except the One Thing That Builds Their Brand
You delegate contracts, campaigns, and code without a second thought. Then the book, the highest-leverage brand asset you'll ever own, gets reserved for your own two hands. The paradox, examined.
Business BooksGetting People Off Paper: The First Fight Is Never Technical
Nobody stood on a desk. The resistance was quieter and more durable: ledgers kept in bottom drawers, spreadsheets shadowing the new system, a steady preference for the world people knew. Underneath it all was a fear nobody said out loud.
AI WritingRetraining Beat Fear Then. It Is the Answer to AI Panic Now.
I have watched a workforce fear a new technology before, and I watched the fear dissolve. It did not dissolve because of reassurance, town halls, or enthusiasm campaigns. It dissolved because we retrained people, and training is the only answer…
Business BooksPeople, Process, Technology, In That Order
I ghostwrote a book built on the people-process-technology framework, and I had unusual material to test it against: my own transformations. Sorted honestly, every crisis that threatened them was a people problem or a process problem wearing technical clothing.
Business BooksPersuasive Writing That Respects the Reader
Persuasive writing is not manipulation. The writing that changes minds respects the reader, makes a real case, and earns trust instead of demanding it.
Book ROI & Business CaseWill You Ghostwrite My Book for Free? Why Royalty Splits and Exposure Deals Don’t Work
People ask me to ghostwrite for free more than you would believe, offering exposure, royalty splits, or a vague favor in exchange for a supposed bestseller. The answer is always no. Here is what the money actually buys, why cheap…