A business book is the most durable marketing asset an executive can own. These articles cover what makes one worth reading, how business books get written and published, and how they turn expertise into authority that outlasts any campaign.
Business BooksYou delegate contracts, campaigns, and code without a second thought. Then the book, the highest-leverage brand asset you'll ever own, gets reserved for your own two hands. The paradox, examined.
Book ROI & Business CasePeople ask me to ghostwrite for free more than you would believe, offering exposure, royalty splits, or a vague favor in exchange for a supposed bestseller. The answer is always no. Here is what the money actually buys, why cheap…
Business BookBefore the full manuscript, I write one chapter, send it over, and ask a single question: does this sound like you? Not is it accurate, not is it well-written, does it sound like you. Voice is what makes a ghostwritten…
Business BookThe biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
Business BookMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Business BookThe interviews are done and the knowledge base is built, and now comes the hardest part: turning all of it into a structure that holds. An outline for a business book is not a table of contents; it is the…
Business BookPeople picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
Business BookI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Business BookMidway through discovery, almost every client asks the same thing: how much of this actually goes in the book? It is the right question, and the answer shapes the whole second half: principles, not application, share the thinking generously and…
Business BookA business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
AudiobookApple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Business BooksWhat if people find out I used a ghostwriter assumes two things: that there is something to discover, and that people will care. Both are weaker than the fear makes them feel. The practice is mainstream, your peers already use…
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