A business book is the most durable marketing asset an executive can own. These articles cover what makes one worth reading, how business books get written and published, and how they turn expertise into authority that outlasts any campaign.
Book ReviewsBill Friedman's 2000 textbook on casino layout, built from years of studying how players move through Nevada casinos. It's where the maze floor, the low ceilings and the missing clocks got their rationale.
Book ReviewsDonald Trump's 1987 business memoir, written with journalist Tony Schwartz. It spent 13 weeks at number one on the New York Times list and did more to build a public image than any real estate deal could. It's also a…
Business BooksRon Sukenick's first book, a 1995 guide to building a network of key business contacts through relationships instead of business-card collecting. It's where the ideas he spent the next three decades teaching first appeared in print.
Business BooksAn anthology of short essays on relationship-based networking from about a hundred practitioners, compiled by BNI founder Ivan Misner and Don Morgan in 2000. Ron Sukenick was among the contributors.
Business BooksA 2013 business parable by Ron Sukenick and Ken Williams. Gnik Rowten moves to a new city with no contacts and learns relationship networking one lesson a day for three weeks. Spell his name backward and you get the subject…
Business BooksGeneral Stanley McChrystal and three co-authors turn the way his special operations task force fought in Iraq into a management book for any large organization. Its argument: in a fast, complex world, networks of small teams beat a top-down chain…
Business BooksGeneral Ann Dunwoody, the first woman in U.S. military history to reach four-star rank, turns a 37-year Army career into a leadership book built on principles. She lives in Tampa.
Business BooksHistorian Andrew Huse's history of the Columbia Restaurant in Ybor City, from a cafe serving cigar workers to a family-owned group of restaurants across Florida, run by the same family since its founding. It mixes history, family photographs and 77…
Business BooksSam Walton's own account of building Walmart from a variety store in Arkansas, written with Fortune editor John Huey and published shortly after Walton died in 1992. It's the founder's memoir of the biggest family business story in American retail.
Business BooksLeon Gorman, grandson of L.L. Bean's founder, tells how he took over a stagnant Maine mail-order company in 1967 and grew it into a national brand without losing what made it L.L. Bean. Harvard Business School Press published it in…
Business BooksA leadership book by Bill Bratton and Zachary Tumin arguing that organizations which work across their own boundaries, with partners, customers and citizens, thrive, and those which won't, die. Its case studies run from policing to Alcoa to Rio's schools.
Business BooksA practical leadership manual written by a sitting sheriff, Loudoun County's Mike Chapman, built on the same STEP-UP program he runs in his own office. It's aimed at police and sheriff's leaders at every level, elected or appointed.
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