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Tag: Business Books

A business book is the most durable marketing asset an executive can own. These articles cover what makes one worth reading, how business books get written and published, and how they turn expertise into authority that outlasts any campaign.

Trump The Art of the DealBook Reviews

Trump: The Art of the Deal

Donald Trump's 1987 business memoir, written with journalist Tony Schwartz. It spent 13 weeks at number one on the New York Times list and did more to build a public image than any real estate deal could. It's also a…

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Networking your way to success: A proven method for building, developing, and implementing a network of your own key contactsBusiness Books

Networking Your Way to Success

Ron Sukenick's first book, a 1995 guide to building a network of key business contacts through relationships instead of business-card collecting. It's where the ideas he spent the next three decades teaching first appeared in print.

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Masters of NetworkingBusiness Books

Masters of Networking

An anthology of short essays on relationship-based networking from about a hundred practitioners, compiled by BNI founder Ivan Misner and Don Morgan in 2000. Ron Sukenick was among the contributors.

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