Number Two on the List
A client told me I came up second on the list an AI engine gave him. He hired me anyway. That detail explains how buyers find professionals now, and why a book is the strongest record you can create.
Series: How Buyers Find You
AI engines now answer the question a buyer used to type into Google, and they answer it with two or three names. This series covers how those short lists get built, what independent records an engine checks, and why a published book is the strongest entity signal a professional can create.
How Buyers Find YouThe Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
How Buyers Find YouWhy Your Bio Keeps Getting You Wrong
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
How Buyers Find YouWhat Happens After Somebody Reads Your Book
Somebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
How Buyers Find YouHow to Be the Answer When Somebody Asks a Machine
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
How Buyers Find YouWhat a Citation Is Worth Now
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
How Buyers Find YouThe Cracks in AI Search Nobody’s Warning You About
AI search makes your website matter more, and it is also broken in ways nobody selling it will admit: opaque, slow to update, confidently wrong about you with no appeal, and corruptible by competitors. It is worth pursuing and badly…
How Buyers Find YouWhat Does AI Say When Someone Searches Your Name?
AI Overviews now appear on plain name searches and summarize whatever ranks for you, old complaints included. Check what Google and ChatGPT say about your name, and answer the real questions on your own pages.
How Buyers Find YouYou Can’t Edit Your Way Onto Wikipedia
Wikipedia matters for AI search, and you can't write your own way onto it. Notability takes real independent press coverage, and the editor route takes months before anyone trusts you. I dropped it and went after earned press instead.