Book ReviewsYou win not in the market but in the customer's mind, by occupying a clear, distinct place against your competitors. Ries and Trout's concept reshaped modern marketing and remains foundational, held back only by dated examples and a single, if…
Book ReviewsIn a crowded market, the only safe strategy is to be remarkable, a Purple Cow worth noticing and talking about, because boring, average products are now invisible. Godin makes the case with characteristic, brisk force. A genuinely useful idea, held…
Book ReviewsA book I helped bring to the page, so instead of score it I will tell you what it is. From Paycheck to Prosperity is a practical, accessible overview of personal finance for readers who feel stuck living paycheck to…
Book ReviewsA book I helped bring to the page, so instead of score it I will tell you whose story it carries. Let In But Left Out is the work of Frank Shines, an award-winning management consultant, former Air Force officer,…
Book ReviewsA practical sales book by Benjamin Brown that I had a hand in, so instead of score it I will tell you what it is. Aimed at salespeople and business owners, it lays out a concrete, repeatable process for closing…
Book ReviewsA prescient examination of how the internet transformed privacy, gossip, and reputation, rigorously weighing the tension between free expression and reputational harm. The 2007 examples are dated and the tone is academic, but the core analysis has only grown more…
AudiobookApple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Business BooksWhen someone asks whether you wrote your book yourself, you don't have to lie or confess. Short, true answers that work at signings, on podcasts and with colleagues, what never to say, and how to handle credit.
AudiobookThe writer's fee is the biggest line item in a ghostwritten book, but far from the only one. A real budget folds in editing, design, publishing, and the optional-but-valuable extras, proposal, marketing, audio. Authors who plan only for the fee…
Business BooksHiring a memoir ghostwriter is not the same as hiring a business-book one, and most articles miss the difference. Memoir needs emotional safety in the interviews, a personal instead of professional voice register, and a writer who has actually done…
Book ReviewsMost writers fail not for lack of talent but because they cannot sit down and write on the days they don't feel like it. Atomic Habits is the best-organized book I know for that: systems over goals, habits that compound,…
Business BooksExecutives who built great businesses, explaining how they were pressured to dismantle what made those businesses great.
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