Book ROI & Business CaseMost authors think a book makes money through royalties. Royalties are the smallest, slowest money it will ever make. The book is not the product, it is the engine that sells everything else you do. Here is how a book…
AI vs Human GhostwritingAmazon is drowning in AI business books, generic titles, vague advice, churned out in a weekend by someone who prompted ChatGPT and hit publish, and readers are closing the tab. What the machine cannot fake is thirty years running a…
Book ROI & Business CaseYour grandfather died with his mouth shut. Your father is doing the same. And you are about to, because you have convinced yourself a ghostwriter is cheating, while your kids brace to repeat every mistake the unwritten wisdom could have…
Business BooksGhostwriting surfaces in the news now and then, from The Art of the Deal to disputed song credits, and every time the ethics hand-wringing starts. The reality is more nuanced than the headlines. Here is an honest look at where…
Authority Through AuthorshipMost objections to ghostwriting, that it is unethical, only for celebrities, a loss of control, come from never seeing how it actually works. The reality is the reverse: it is a standard, ethical tool that top executives quietly use as…
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