Business BooksGhostwriting has been mainstream for two thousand years. Caesar had help. Every president writes their memoirs with a ghostwriter. Most major business books on your shelf were ghostwritten or heavily edited. So the ethical question is not whether someone helped,…
Business BooksHiring a memoir ghostwriter is not the same as hiring a business-book one, and most articles miss the difference. Memoir needs emotional safety in the interviews, a personal rather than professional voice register, and a writer who has actually done…
AudiobookThe writer's fee is the biggest line item in a ghostwritten book, but far from the only one. A real budget folds in editing, design, publishing, and the optional-but-valuable extras, proposal, marketing, audio. Authors who plan only for the fee…
Business BooksI ghostwrote three digital transformation books for executives, and it taught me what running transformations never did: each one did it completely differently, at Fortune 500 scale, agile and scrum where I had used waterfall, each with a methodology they…
Business BooksI sat through countless seminars and read hundreds of books on motivating people, and most of them missed the real secret. Some managers swore by money, others by quick praise. Over 33 years of leading teams I found the answer…
Authority Through AuthorshipLogos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
Authority Through AuthorshipI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
Authority Through AuthorshipAfter ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Business BooksAcross 54+ ghostwritten books, mostly nonfiction, I have had to catch logical fallacies the authors never saw, and that is no insult to them. They are experts in their fields; expertise and watertight reasoning simply are not the same thing.…
Book CoachingHalf the people who contact me ask for the wrong thing, requesting ghostwriting when they need a coach, or coaching when they need a ghostwriter. The mix-up is understandable; both put a professional beside you while you make a book.…
Book SalesRoger Enrico ran Pepsi during the Cola Wars and signed the biggest celebrity endorsement of its era, then wrote a memoir that defined the story rather than just telling it. That is the power these books hold. Here is why…
Authority Through AuthorshipWhat does publishing a business book actually return? The 2024 ROI study put real numbers to it, surveying 301 published authors on revenue, credibility, and whether they would do it again. The answers upend a few common assumptions about where…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.
We use MailerLite to manage our list and send these emails. Your address is used only to send you what you signed up for. We will not sell it, share it, or use it for anything else, and you can unsubscribe anytime.
