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Think and Grow Rich

Think and Grow Rich
Published:September 9, 2026
ISBN:9781585424337
Language:English
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Description:

TL;DR

5/10. The book almost every success and self-help title since 1937 is descended from. It contains one principle worth keeping and a foundational claim about its own research that does not survive examination. Both facts belong in the same review.

Hill’s frame is thirteen principles derived, he says, from twenty years studying more than five hundred successful men, beginning with a commission from Andrew Carnegie.

Desire, faith, autosuggestion, specialised knowledge, imagination, organized planning, decision, persistence, the Master Mind, the mystery of sex transmutation, the subconscious mind, the brain, and the sixth sense. The list ranges from the sensible to the frankly occult, and the book does not flag the transition.

It has sold in the tens of millions and remains in print after almost ninety years. Almost everything in the genre traces back here or to the New Thought writers working alongside him.

What is definiteness of purpose?

The principle worth keeping, and the one I would hand to a client.

Hill’s insistence is that a vague wish produces nothing and a specific written aim behaves completely differently. His version has four parts: the exact thing you intend to obtain, what you intend to give in return, a definite date, and a written plan you begin acting on immediately whether or not you feel ready.

He then instructs you to read it aloud twice a day. That part is autosuggestion and I am less sure about it.

The core is correct for reasons that have nothing to do with the metaphysics he attaches. A specific goal is checkable. It tells you what to do this week and it tells you when you have failed. A vague one does neither, which is precisely why people prefer them: a wish that cannot fail is more comfortable than a plan that can.

The stated price is the underrated half. Naming what you will give up converts an aspiration into a transaction, and a great many aspirations do not survive that conversion, which is useful information.

What is the Master Mind?

A deliberate group of people working in harmony on each other’s problems, meeting regularly, with a shared purpose.

Hill wraps it in language about a third mind emerging from the combination, which is not necessary. Strip that away and what remains is a mastermind group in the modern sense, and it is now standard advice under other names: peer advisory boards, writing groups, founder circles.

It was not obvious in 1937 and Hill deserves credit for isolating it. The specific conditions he names are the part people skip: regular meetings, genuine harmony meaning no unresolved friction, and a definite purpose the group is organized around. A group missing any of those is a social occasion, which is fine and is not what he described.

Is the Carnegie story true?

There is no documentary evidence for it, and this matters more here than it would in most books.

Hill’s account is that Andrew Carnegie, in 1908, gave a young reporter a twenty-year unpaid commission to interview the most successful men in America and codify their methods. It is the origin story of the entire book and of Hill’s career.

Researchers have found no record of the meeting, no correspondence between them, and nothing in Carnegie’s extensive papers. Several of Hill’s other biographical claims have not held up either, including some concerning his education and his positions.

His career also included ventures that ended badly for the people involved, which biographers have documented and which does not sit comfortably beside a book about integrity and definite purpose.

The reason this matters is structural. The entire authority of the book rests on the claim that these principles were extracted from studying people who succeeded. Remove the study and it is one man’s assertions, which may still be useful and are no longer evidence.

Which parts should you skip?

The later chapters, and I would say so plainly.

The chapter on sex transmutation argues that sexual energy can be redirected into creative and commercial achievement, and it is a period piece dressed as a principle. The chapter on the sixth sense describes an imaginary council of historical figures Hill convened in his mind for advice, and reports that they became real to him.

The subconscious mind and the brain chapters are New Thought material of the kind Joseph Murphy would publish more clearly twenty-five years later.

None of that is dangerous and all of it is padding a reader can skip without loss. The useful book is the first half.

Why has Think and Grow Rich lasted?

Because it was the first to package it, and because the format is close to perfect for the purpose.

Thirteen numbered principles. A promise in the title. Anecdotes about named wealthy men. An instruction to act immediately. That structure is now so standard that it reads as generic, and Hill is one of the people who made it standard.

It also arrived in 1937, at the end of the Depression, into an audience that badly wanted to believe that outcome was controllable. Timing does not make an argument true and it does explain reach.

Verdict

Historically essential and unreliable on the facts. Read it to understand the genre, keep definiteness of purpose and the Master Mind, and treat the research provenance as unproven, because it is.

The parts that work do not need the parts that do not, and the first half is where they live.

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The Leadership Hub: running things, and the failures that repeat.

Frequently Asked Questions

What is Think and Grow Rich about?
Thirteen principles for achievement, including desire, faith, autosuggestion, organized planning, persistence, and the Master Mind, presented as extracted from twenty years of studying successful men.
What is definiteness of purpose?
A specific written aim with four parts: the exact thing you intend to obtain, what you will give in return, a definite date, and a plan you begin acting on immediately. A vague wish cannot fail, which is why people prefer them.
Why does naming the price matter?
Because it converts an aspiration into a transaction. A great many aspirations do not survive being told what they will cost, and finding that out early is useful information.
What is the Master Mind?
A deliberate group meeting regularly, in genuine harmony, organized around a definite purpose, working on each other’s problems. It is now standard advice under other names, and the specific conditions are the part people skip.
Is the Carnegie story true?
There is no documentary evidence for it. Researchers have found no record of the meeting, no correspondence, and nothing in Carnegie’s extensive papers, and several of Hill’s other biographical claims have not held up.
Does that matter?
More than it would elsewhere, because the book’s authority rests on the claim that the principles were extracted from studying successful people. Remove the study and it becomes one man’s assertions, which may be useful and are no longer evidence.
Which chapters should you skip?
The later ones. Sex transmutation is a period piece dressed as a principle, and the sixth sense chapter describes an imaginary council of historical figures Hill convened in his mind and reports became real to him.
Why has Think and Grow Rich lasted so long?
Because it was first to package the format: numbered principles, a promise in the title, anecdotes about named wealthy men, and an instruction to act immediately. It also arrived in 1937 into an audience that wanted to believe outcomes were controllable.

About the author

Napoleon Hill

Oliver Napoleon Hill was born in a one-room cabin in Wise County, Virginia in 1883 and worked as a reporter for a small magazine as a young man before becoming the author whose formula almost all subsequent success literature follows. His account of his own origin is that Andrew Carnegie, in 1908, gave him a twenty-year unpaid commission to interview…

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