Lessons from decades of professional experience, including 20 years in IT leadership and a second career ghostwriting 54 business books. These articles cover leadership, operations, and the strategic thinking that drives business success.
BusinessRandy Peyser has helped first time authors land deals with New York publishers for 25 years. In this conversation she breaks down what publishers actually buy: the proposal, the platform, and the moves that make or break a first book.
BusinessThe thing that stops most first-time authors is not the writing or the publishing. It is fear, and it shows up as a small hesitation at the exact moment action is needed. Here is the simple practice for beating it,…
BusinessNot every book has to be sold one copy at a time. The sponsorship model funds a book through corporate donors and foundations so it can be gifted in bulk to the people who need it. Here is how the…
BusinessSelf-publishing the same book first can end a traditional deal before it starts. Publishers read your Amazon sales record in seconds, and the order you publish in decides whether a traditional deal stays possible.
BusinessPublishers decide on your platform before they read your writing. Here is what the gatekeepers count: the follower thresholds, the engagement checks, and the sales math your book proposal has to prove.
BusinessSusan Evangeline Bagh spent 25 years climbing from engineer to global strategy executive by learning to see what specialists miss: the whole chessboard. In this conversation, she breaks down why most AI hype is noise, why transformations fail, and what…
BusinessFourteen hedge phrases quietly discount everything a leader says, from "I'll try" to "it is what it is." Why each one backfires, the plain replacement that carries the same content standing up straight, and the shift that matters more than…
Artificial IntelligenceYou have heard the website is dead and AI is where traffic goes. It is exactly backwards. AI engines do not invent answers; they pull from sources, and a strong, well-structured site is the source they quote. That is what…
Book MarketingPicture every residential agent in your area parked in one lot, identical white sedans, identical bumper stickers, your card just one more car. The book is the only thing that makes yours stand out from a hundred yards. Here is…
BusinessMost coaches treat a book as a vanity project and finding clients as the real work, which gets the order backwards. In a field where everyone holds the same certifications, charges similar rates, and runs near-identical websites, the book is…
BusinessManagement consultants spend careers absorbing tacit pattern recognition no business school teaches and no operator has time to develop. Here are eight skill areas where the senior consultant holds authority almost nobody else can claim, and why a book is…
BrandingFranchise owners hold an asset profile no other business shares: the system, the brand, the repeatable model, and the constant job of selling it to franchisees who could pick a hundred other opportunities. Here are ten specific things a franchise…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
On writing, publishing, and selling your book. Free, straight to your inbox.
If you don't see the email in a few minutes, check spam and mark it as a keeper.
