What Does a Ghostwriter Really Do?
A ghostwriter does far more than type your words. Here is the real scope of the role, what it costs, and the honest question behind putting your book off.
Category: Business
Lessons from decades of professional experience, including 20 years in IT leadership and a second career ghostwriting 54 business books. These articles cover leadership, operations, and the strategic thinking that drives business success.
BusinessWhy Every Expert Should Write a Book
A book is the most durable way to turn your expertise into authority and leave something that outlasts you. Here is why executives write, and how the process works.
BusinessWhy Most Writers Never Get Paid
Talent is not what separates writers who get paid from writers who do not. Here is what really moves the needle, from voice and story to selling your work.
BusinessHow Writing Builds Career Authority
Writing is one of the most reliable ways to stand out, pivot careers, and build authority. Here is how the professionals who get noticed tell their story on purpose.
BusinessWhy Your Website Copy Is Costing You Customers
Your website copy and content are the foundation of your online presence, and most of it is quietly costing you customers. Here is how to write words that convert.
BusinessStuck in the Middle: Wars, Weapons, and the Next Thirty Years
Connects cognitive decline, civic collapse, military overreach, and geopolitical competition into one structural argument about the next thirty years.
BusinessThe Enshittification of America: How Good Businesses Were Taken Apart
How private equity transformed American commerce from serving customers to extracting value. Thirteen industries documented. The playbook never changes.
BusinessMake a Living as a Self-Published Author: Build the Business Behind the Books
Turn writing into income. Market research, publishing systems, platform building, scam avoidance. From an author who left corporate at 53 and published 113+ b
BusinessRoyce Blake: Your Voice Is an Instrument, and You Are Playing Three Keys
The first guest this show ever had returns fifty episodes later. Royce Blake on why your voice is an instrument, why you hate the sound of it on playback, and the one technique he would teach if he could only…
BusinessMike Merkur: Driving the Bus While the Pizza Flies
Leadership is driving a school bus while everyone in the back throws shoes and pizza. Mike Merkur on being fired fifteen times, hiding the workshop from the customer, and using neurodiversity instead of fixing it.
Book MarketingWhat a Book Costs Before Anybody Buys One
Most first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
BusinessNoah Landow: The Machines Stopped Being Predictable
Thirty years of IT taught everyone that a system behaves the same way twice. Noah Landow, who founded Macktez in 1996, on AEO, live queries, and the adjustment nobody prepared for.