Book MarketingIf your site is not on the first or second page of results, the traffic simply is not coming. The gap between the bottom and the top is mostly one thing: backlinks. Here is a writer's guide to building them,…
Book MarketingBefore the book, you are one expert among many. After it, you are the one who wrote the book. I have ghostwritten 54+ of them for CEOs and founders, and the pattern never changes. Here is exactly how a book…
Book CoachSome people want a ghostwriter to do the work; others want to write the book themselves and see their own name on something they truly made. For the second group, there is coaching. With 113+ books behind me, here is…
GhostwritingAt 65, with 120 published books and eight novels in progress, age has never once stopped me, yet it freezes a lot of people on both ends. The young think they need more credentials before anyone listens; the old think…
Book MarketingMarketing gurus swear LinkedIn recommendations matter; no client has ever told me one brought them to me, and I never read anyone else's. They sit buried below where people scroll. Yet I still request and write them, because a complete…
Book MarketingFinishing the book is not the finish line, it is the starting line, because a book nobody knows about is a tool gathering dust. I tell every client the same thing: start promoting the day we begin, do not wait…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book CoachI have published 113+ books and write up to 12,000 words a day, and I also have ADHD that fights me on focus every morning. Every book got finished despite the obstacles, not in their absence. Here is what actually…
GhostwritingYesterday a client stood up at an event and thanked me publicly for his book, and I got tears in my eyes, because in 54+ projects the clients who have done that fit on one hand. The recognition is rare…
FictionFrom ancient oral traditions to modern horror, ghost stories tap the same deep nerve: the fear of death, the question of after, the suspicion that the line between living and dead is thinner than we admit. I work in this…
BusinessFor twenty years I ran technology for a $16 billion retailer and wrote seriously the entire time, building the body of work that became a ghostwriting career. You do not need to quit your job to write. Here is how…
FictionA sharp metaphor compresses meaning and speeds the reader up. A clumsy one halts them mid-sentence to decode it. That is the whole difference between writing that flows and writing that snags. Here is how to tell a working metaphor…
FictionEvery tattoo tells a story, which is exactly why they work in fiction. A character's body is a text you can read, the scars, the posture, the clothes, the habits they cannot control, each one revealing psychology with no exposition…
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