Real ghostwriting projects documented from the inside, one decision at a time. How business books actually get made, shown through live client work with a real client who agreed to let his project be the example.
Client StoriesI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Client StoriesThe biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
Client StoriesPeople picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
Client StoriesMidway through discovery, almost every client asks the same thing: how much of this actually goes in the book? It is the right question, and the answer shapes the whole second half: principles, not application, share the thinking generously and…
Client StoriesMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Client StoriesA business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
Client StoriesThe interviews are done and the knowledge base is built, and now comes the hardest part: turning all of it into a structure that holds. An outline for a business book is not a table of contents; it is the…
Client StoriesBefore the full manuscript, I write one chapter, send it over, and ask a single question: does this sound like you? Not is it accurate, not is it well-written, does it sound like you. Voice is what makes a ghostwritten…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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