The real-time journey of building an author-entrepreneur business, told as it happens. The series tackles the thing most authors avoid: writing the book is often the easy part, and selling it is where the work really starts. Through live experiments and honest results, it digs into what actually converts readers into customers.
The Elephant in the Room: Marketing Your Books and ServicesFinishing the book is not the finish line, it is the starting line, because a book nobody knows about is a tool gathering dust. I tell every client the same thing: start promoting the day we begin, do not wait…
SEE » The Elephant in the Room: Marketing Your Books and Services series
The Elephant in the Room: Marketing Your Books and ServicesMost book marketing advice comes from people who sell marketing courses, not people who have sold books. Build a list, run ads, get on BookBub: it sounds reasonable and skips the part that matters. After 113+ books, here is what…
SEE » The Elephant in the Room: Marketing Your Books and Services series
The Elephant in the Room: Marketing Your Books and ServicesI run two sites, one with 500+ articles and another with 45-plus handbooks and courses, and both quietly generate leads and sell books year-round. None of it was luck. It was blogging, the version that works rather than the version…
SEE » The Elephant in the Room: Marketing Your Books and Services series
The Elephant in the Room: Marketing Your Books and ServicesElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
The Elephant in the Room: Marketing Your Books and ServicesYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
The Elephant in the Room: Marketing Your Books and ServicesMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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