Book MarketingI have self-published 113+ books, not as a case study but in the trenches, through KDP, ACX, and the old CreateSpace system. I have made the pricing mistakes, the formatting mistakes, and the promotional gambles. Here is what I learned…
Book MarketingRight now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
About RichardI have ghostwritten 54+ books for CEOs and leaders, but the story that mattered most came on my grandfather's back porch in 1977. For seventeen years the family called him difficult and gruff, yet he cooked meals that felt like…
Critical ThinkingA character who cannot see past their own certainty is a gift to a novelist, because that blindness drives conflict and sets up revelation. After a whole series on real echo chambers, here is the craft turn: how to write…
Writing LessonsStudies suggest, many believe, it could be argued, weasel words slither through your writing sounding professional while quietly hollowing out everything you say. The name comes from the weasel's trick of draining an egg and leaving the shell intact, which…
Critical ThinkingThe evening news used to be a guy in a suit telling you what happened and signing off, and that's the way it is. Now it is a team sport, built less to inform you than to confirm which side…
Artificial IntelligenceSpend hours on an article, then watch it get dismissed as AI over a handful of telltale phrases. It is maddening, and it is not just about fooling detectors, it is about credibility and keeping your real voice on the…
Critical ThinkingPicture the world's biggest library, where the librarian returns with ten perfect answers tailored to your history, location, device, and mood. That is Google, convenient, efficient, and not remotely objective, quietly handing you what you already want to hear. Here…
Critical ThinkingIf anyone could escape an echo chamber, surely it would be the professors and researchers who put critical thinking on their business cards. Yet some of the most airtight, inbred bubbles on earth live inside academia, because intelligence does not…
Writing LessonsYou sit down to write and nothing comes. You type a sentence, hate it, delete it, and try again. Writer's block is not laziness or lack of talent; it has specific causes, and once you can name yours, you can…
FictionI never sat down with Campbell to map stages, yet every memoir I have ghostwritten follows the Hero's Journey anyway, because real lives already do. The call, the ordeal, the return: they are buried in the material, waiting to be…
Writing LessonsA dictionary is not a spelling crutch you outgrew in school. It is the tool that separates a writer who means exactly what they say from one who reaches for the closest word and hopes. Here is why it is…
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