Book MarketingFebruary 11, 2026
Most social media audits are about looking professional: clean up the photos, polish the profile. That misses the real risk. Your posts, check-ins, and images are a map for anyone who wants to find you. Here is how to audit…
Book MarketingFebruary 11, 2026
Most book marketing advice comes from people who sell marketing courses, not people who have sold books. Build a list, run ads, get on BookBub: it sounds reasonable and skips the part that matters. After 113+ books, here is what…
SEE » The Elephant in the Room: Marketing Your Books and Services series
ObservancesFebruary 11, 2026
Thanksgiving hands a writer everything at once: gratitude and guilt, warmth and dysfunction, food, family, and a tangle of uncomfortable history. It has fueled stories since long before it was a national holiday. Here is how books and movies have…
Book MarketingFebruary 11, 2026
Most of my books sit at four and five stars, but every author eventually meets the brutal one-star takedown. The first one stings; it does not have to derail you. After 113+ books, here is how I read a bad…
FictionFebruary 11, 2026
Dead parents, abusive childhoods, betrayed trusts, writers stack trauma into character bibles like medals at a suffering Olympics. The problem is not that the past matters; it is treating it as decoration instead of the engine driving how a character…
GhostwritingFebruary 11, 2026
Ghostwriting has always been legal; no country prohibits one person writing what another signs. The interesting question is the ethical one, and that gets answered in the agreement. Here is how contracts, copyright transfer, and professional standards protect both parties…
GhostwritingFebruary 11, 2026
You built the company, lived the story, earned the expertise. You also know you are never going to write the book yourself, and that is not a failure; it is a clear-eyed read on your time. Here is exactly what…
WritingFebruary 11, 2026
I spent 33 years in technology, twenty of them at Trader Joe's, building a career that looked successful from the outside. Then at 53 I walked away from all of it. That decision taught me more about happiness than three…
Critical ThinkingFebruary 11, 2026
In 2011 researchers asked over 5,000 Americans how wealth is distributed. They guessed the top 20 percent owned 59 percent; the real figure was 84. They guessed the bottom 40 percent held 9 percent; the real figure was 0.3. An…
Critical ThinkingFebruary 11, 2026
It starts reasonable: processed food has unpronounceable chemicals, drug companies chase profit, doctors get things wrong, all true. Then the algorithm clocks your click, and within a week each sensible doubt has escalated into a sealed conspiracy, every step feeling…
CybersecurityFebruary 11, 2026
Most ghostwriters come from journalism or creative writing. I come from 33 years inside the technology industry. When your book touches systems architecture, cybersecurity, or data infrastructure, you should not have to translate it for your writer. Here is what…
Critical ThinkingFebruary 11, 2026
A Kodak engineer invented the first digital camera in 1975, and management decided nobody would want a camera without film, then spent three decades defending film while the revolution it created destroyed it, bankruptcy in 2012. Nobody there was stupid;…
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