Book MarketingIf you have ever commented on a blog and gotten a faceless gray silhouette, Gravatar is the fix, a single profile image linked to your email that follows you across thousands of sites automatically. I get asked about it constantly.…
Book MarketingWhat separates a LinkedIn profile that opens doors from one that sits ignored? In this conversation with host Rochel Marie Lawson, I break down the mistakes most professionals make and the practical moves that turn a profile into a branding…
GhostwritingYou have been saying I don't have time to write a book for years, and you are right, nobody has four hours a day to learn story structure and stare at a blank screen. That is exactly why ghostwriting exists.…
GhostwritingI'll write it myself someday is a polite way of saying never, because someday is not a day on the calendar. The conditions that stopped you for the last decade are the same ones stopping you now, the job, the…
GhostwritingLidia survived a disaster, quit her job, and moved to Portugal alone on instinct, then started writing the book everyone told her to write. A trusted professor stopped her cold with one question: what is it about? It cost her…
Book MarketingPost your best work to 127,000 followers and get 47 likes; a kid filming himself eating cereal upside down to 180 followers pulls 2.3 million views. That is the algorithm working as designed, turning creators into gambling addicts and follower…
FictionEvery sentence has a beat. Read enough bad prose and you feel it: the same length over and over, a monotone drone. Good writing varies its rhythm like good music. Here is how rhythm works and how to use it…
FictionPowers, a villain, a saved city: superhero fiction looks easy, and that is the trap. The stories that endure use the extraordinary to dig into ordinary human problems. Here are ten craft decisions, from characters readers actually care about to…
FictionFairy tales are the oldest storytelling technology humans built, and their machinery, tight structure, archetypal characters, a moral spine, will sharpen your writing in any genre. Here are ten techniques for writing fairy tales that hold up on the surface…
Book MarketingGoodreads has millions of readers and a troll problem to match, full of fake reviews, extortion scams, and no real support when things go wrong. For most authors the abuse outweighs the exposure. Here is what actually goes wrong on…
Thought LeadershipThe books that held up on rereading, the ones that betrayed me, and what the difference between them says about what a book is doing when it works.
CybersecuritySecurity is mostly dull work nobody wants to do, patching, access reviews, backups, and it is also the entire job. Two decades in, the one time everything broke, it was backups that saved us, barely: a triple failure, snapped tapes,…
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