FictionGenre is what you write; style is how. The same scene rendered in clipped present-tense fragments hits completely differently than one told in long, sensory, flowing prose, and that difference is a lever you can pull on purpose. Here is…
FictionYou know character development works when the people in a book start to feel like people you know. It is the heart of narrative writing, and without it no amount of plot or world-building keeps a reader. Here are eight…
Book MarketingA viral LinkedIn post can put you in front of thousands of decision-makers overnight, but it is not luck. It is a blend of strategy, instinct, and structure. Here is what actually makes a business post travel.
Book MarketingYelp carries 330 million reviews and nearly half of consumers check it before visiting somewhere, yet it owns just 6 percent of the review market to Google's 73. It is smaller than its reputation, but in restaurants and home services…
Book MarketingFor almost twenty years Twitter shaped how the world talks, breaking news and turning politics into bloodsport. The rot, though, set in well before Musk bought it. Here is the honest case for why Twitter became a cesspool, tracing the…
Book MarketingYou know your book will sell, but the sheer weight of everything between draft and published makes you want to quit. You do not have to carry it alone. A small team of volunteers and contractors gets it done faster…
GhostwritingAuthor Bjorn Larssen self-published his first graphic novel at six: a limited edition of one, handcrafted with crayons, staples, and paper torn from a notebook. The road from there to working author ran through injury, doubt, and nineteen drafts. Here…
Book MarketingI have self-published 113+ books, not as a case study but in the trenches, through KDP, ACX, and the old CreateSpace system. I have made the pricing mistakes, the formatting mistakes, and the promotional gambles. Here is what I learned…
Book MarketingRight now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
GhostwritingI have ghostwritten 54+ books for CEOs and leaders, but the story that mattered most came on my grandfather's back porch in 1977. For seventeen years the family called him difficult and gruff, yet he cooked meals that felt like…
Critical ThinkingA character who cannot see past their own certainty is a gift to a novelist, because that blindness drives conflict and sets up revelation. After a whole series on real echo chambers, here is the craft turn: how to write…
Writing CraftStudies suggest, many believe, it could be argued, weasel words slither through your writing sounding professional while quietly hollowing out everything you say. The name comes from the weasel's trick of draining an egg and leaving the shell intact, which…
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