Forgiveness, Focus, and Choosing What You Let In

Dan Shinder joins Richard Lowe (The Writing King) on Leaders and Their Stories for a warm, wide-ranging conversation about mindset, forgiveness, and choosing what you let into your life.

A father, grandfather, and great-grandfather, certified NLP trainer, and founder of Drum Talk TV, Dan shares hard-won wisdom on forgiveness, self-talk, and focus, alongside one of Richard’s most moving personal stories.

Dan Shinder is a certified NLP trainer, founder of Drum Talk TV, and the creator of Advanced Social Marketing, where he teaches social media through in-depth courses and workshops. He is a father, grandfather, and great-grandfather.

For more conversations like this one, see the Leaders Hub.

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Full transcript of the interview follows.

Richard: Hello. This is Richard Lowe, and this is the leaders and their stories. Podcast I am the writing king and ghostwriting, Guru. And I’m here with Dan Schinder, who’s going to talk to us about all kinds of fascinating things, Dan, why don’t you introduce yourself.

Meet Dan Shinder

Dan Shinder: Thank you so much, Richard, for having me and thank you. Viewers, listeners, readers, if there’s a transcript, my name’s Dan Shinder. I am a father, a grandfather, and a great grandfather, which is hard for me to get out of my mouth. My wife and I have a blended family of 11 kids, 19 grandkids.

And at this point, as we’re recording this, a 1 year old and 2 month old, one in 2 months, I guess I’d be 14 months not used to keeping track in months. Great grandson, who’s stomping around and was here all last week. We’re putting our house back together.

It was like a tractor just going through the house constantly. It was great. We also love rescues. We have 2 cats, 3 dogs that are all rescues, and I have 2 businesses. The 1st business, my primary primary business. I don’t know if that’d be fair to say. But the 1st one that I came up with is Drumtalk TV.

We’re the largest online media company in the music industry covering the world of drumming. And it’s not just for drummers. It’s for music fans. And we had so much success in our 1st year with my own marketing strategies, 100% organically, that when it was pointed out to me at about month, 8 or 9 that We were achieving nine hundred percent more online reach and engagement than all of our industry peers combined.

That inspired me to really learn more about myself, how I did that. and to start a marketing training company to teach others how to do that and have success, doing what they love doing, helping other people. So that company is called advanced social marketing with a branded series of workshops and courses called social media on steroids.

But really, I teach a very well rounded a 360. Look at marketing. I’m a certified Nlp trainer, neuro linguistic programming. So I weave the psychology of marketing and the buyer’s journey into that as well. And Drumtalk TV is now almost 12 and a half years old. I started in January of 2,013, and it’s it’s been quite a ride.

I had a grateful head of hair when we started. I was 6 feet tall. Now I don’t have hair, and I’m 5, 7, and 3 eighths something like that.

Richard: It’s interesting how life happens sometimes. Huh?

Drum Circles and What Feels Innate

Richard: Yeah, you said you’re you’ve drum talk TV. I’ve actually taken part in drum circles before quite a bit.

Dan: Love jump circles. Yeah.

Richard: Yeah, just banging on the drums. You know, it was fun. Yeah, many years ago. That was a lot of fun. I got dragged, and I have a bunch of dancer friends, Renaissance fair dancer friends. They dragged me to these drum circles. I was kicking and screaming the whole way, but it had fun.

Dan: But then you had fun. Yeah.

Richard: And I met this guy named Vernon. He’s since passed, and he taught me how to use used all the drums, and how this one is different than this one, and how to do that, and I never really learned. But it was fun banging on them, anyway.

Dan: Yeah, it’s there’s something very natural and really innate about that. I have a bunch of West African drums behind me up there. I have 2 Darbuqahs from North Africa, also known as the Middle East. And I do a lot of hand drumming on Latin percussion, the African drums and the Middle Eastern drums.

And just I love music from the Middle Eastern region. we’re Jewish. So I find it funny that a little Jewish boy from Los Angeles just loves Arabic music like nowadays. That’s not a big deal. But back 50 years ago, you know, people be like what? But now it’s like, that’s the thing about music and food.

That’s what brings people together. That’s a big part of what makes us all the same. And having traveled to many different countries and working with people in many countries, we have followers from over a hundred countries. You really learn that everyone wants the same thing. Everyone wants to be healthy, have a roof over their head, have access to food water.

If they have kids, we have too many. Sometimes you want their kids to be safe. You know, we really are all more the same than the media or other people often make us out to be. And it’s food and music that really proves that I think.

Choosing What You Expose Yourself To

Richard: Well, I avoid the media for the most part, I mean, it’s it’s especially these days. It’s so biased. Social Media Tiktok news who you don’t know who’s bought whom. So I I simply just avoid it because it’s too upsetting. And there’s nothing I can do about it, anyway.

I mean, trump. Did this Biden did that? You know this happened in Arizona. This happened in the Philippines like I can’t do anything about it.

Richard: Why am I? Why am I worried about it?

Dan: Yeah. And I, personally don’t care what other I mean. I’m a caring person, but when I say I don’t care what other people’s opinions are. Everyone has an opinion. That’s okay. But when people dramatize it, or really outspoken, I’m very private about that. No one knows our politics.

They might know our quote religion. They don’t know our spirituality. What we believe. How do we feel about gun control? Right to choose? No one knows that because it’s our personal business, and I avoid that. When people say I don’t like Facebook because of all of this, I say, I don’t like this.

They’re connected to the wrong people. Then. yeah. And and I think it’s it in by and large. It really goes with what you. what and who you choose to expose yourself to, and we are most like the 5 or 7 people closest to us, which is why my wife and I live in Arizona, and none of our kids or grandkids live here.

Richard: There’s this guy named Larry Wing it, and he’s he’s the pit bull of of coaching or something like that.

Richard: And he did. A book called People Are Idiots, and I can prove it. It’s a hilarious book. If if you get insulted easily, you don’t want to read this book, but he says things like, you know people. I can prove it. Do you smoke if you smoke? It says right on the package.

Smoking is going to kill you. You’re an idiot if you smoke, you know, just it’s just the way it is. And he, you know he goes down a whole bunch of stuff. But one of the things he says is, if one thing you really need to do is if you want to get rich and uses that example. Hang out with rich people. If you want to stop smoking, don’t hang out with people who smoke.

Dan: If you want to quit drinking.

Richard: Don’t hang out with people who drink. and if you want to prosper, hang out with people who are prospering, if you want to be happy. Hang out with people who are happy. It was one of the 1st kind of. I guess, motivational books that I have read. And it had a big impact because he’s he’s right in your face.

I mean, he just says it, and if it insults you he doesn’t care. He’s already made millions of dollars. What does he care? Yeah. And that that’s basically what you just said is. I object to people from my life who are harmful to me? Why would I keep them in my life?

Dan: Right right. Choose who and what you expose yourself to. It’s that simple.

Richard: Yeah, yeah. And you, you know, you can, you can be proactive or reactive.

Richard: You can react to all these people doing bad things to you, and you can proactively, bye-bye, and go no contact with them, or low contact, or whatever is appropriate. and then you find out, oh, my God! My life is much better now.

What NLP Actually Is

Dan: Yeah, I mentioned earlier, I’m a certified Nlp trainer, neuro linguistic programming. And one of the things I learned going through that journey was that no one can make you angry. No one can make you happy. No one can make you sad. Every emotion is a chosen action, it’s a chosen, we choose that.

and if someone cuts you off and they go about their life, they don’t even know they cut you off. And you get angry about that that’s your choice, to feel that way. And when you really embrace that, you have so much more control over how your day goes, what your blood pressure is, for that matter.

You know, you just. You have control, and we need to take control because no one has that kind of power over us unless we let them. We allow that.

Richard: I would defer slightly beg to defer slightly to that. In that there are unconscious triggers.

Richard: That that you have to learn how to control. And there are. There are people out to harm you in this world, and and they can cause you to react. Now you it’s or you could have a mental illness. I mean, I think these are kind of exceptions to what you just said, but in general you’re absolutely right. You decide to hold a grudge. You decide to be angry. You decide.

The Power of Forgiveness

Richard: To not forgive this person, when why don’t you just forgive them.

Richard: I mean, I’ve been learning the power of forgiveness lately.

Richard: Oh, my lord, because it doesn’t mean forgetting. It doesn’t mean you let them get away with it. It just means you take it out of your heart.

Dan: Yeah, and you’re not carrying that static with you any longer.

Richard: Yeah, it’s amazing.

Dan: Starts with forgiving yourself, too. It starts with that really.

Richard: Yeah, yeah. In fact, I was angry at a person for many years, and then I finally had to sit down and just by myself think it through, and I realized I caused that whole situation, and it just went. It was gone. I caused the whole thing a very important person in my life, and not the whole thing.

I mean, I recognize that there were parts that were her fault. her her doing. But I reacted to them. I did things as we all do that caused the issues. So that once I realized that, okay, yeah, it was a bad situation. And yeah, she was bad to me.

but I was bad to her, too. You know, not in a not in a bad way. I mean it just inflation.

Richard: Yeah, you know, I mean.

Richard: And that was very, very liberating to realize that. You know it didn’t help her. She’s long past, but it I was still carrying it. She’s gone. She’s gone for 20 years, and I’m still carrying it. Not even important anymore. I mean, why would it be important.

Dan: Right, right, makes sense.

Richard: Yeah, what does Nlp stand for? I mean, you told me what it stands for. What does it mean in in human language?

Dan: Yeah, to really bring it down to something almost like at a colloquial level. Neuro linguistic programming is neuro refers to neurology. Linguistic is language and words. And programming is the the way it works. Basically. So it’s really the meaning behind our language, the meaning and what we get from the words we speak and how we think also what we think about.

So a very, very basic basic example would be that we get what we focus on. Yes, get what we focus on. And when you add language on top of that. when we use the quote incorrect language. we will get exactly what we’re asking for. So a funny sort of example at a basic level was.

if there was a guy. This is supposedly a real example. Who said, I want to when I grow up. I think it was a oldish, teenager, early twenties. I want to be surrounded by a million dollars. He ended up being an armored car driver.

Dan: So you’ve got to really be mindful of the language and the intention behind the language. because, whatever your spiritual religious beliefs are, people, the universe, whomever whatever you want to call it, is listening, we exist on a vibrational level, and language has so much to do with it, because language is really the primary way other than waving our hands and dance, and things like that is how we express ourselves with meaning and intention, and when we use the wrong words, and my wife is trained as well, and she catches me.

She catches me all the time, especially if I’m frustrated about something. I might use the wrong words. I might say. Oh, my God! I got so much crap to do, and she’ll say, I’ll say, Oh, my gosh! I’m so grateful. I have so much to do. This is great.

you know, because I’d rather be in that position than you know, destitute and trying to figure out what to do with my life. So it’s those little nuances, often that can make a big difference in our attitude, our emotions. how we feel about it, how we handle it, and what comes our way with what we put out there. Some of it sounds like woo-woo, and it’s not.

Negative Self-Talk and the Spiral

Richard: Well, one thing that I found early on many years ago was self-talk can be good or bad. Negative self-talk can be.

Richard: It’s horrible because it oh, you just spiral.

Dan: Exactly spirals the exact word, I mean, people will go so out of their way. and those watching or listening, you know who you are, or you know someone you know, someone. They go so far out of their way to convince themselves I can’t blank, or I’m not blank, or this won’t blank. And you’re right. If that’s how you think you’re a hundred percent right.

Richard: Or why? Why did this person do this to me? They’re so awful. And then you start spinning on that, and then.

Richard: I’m so awful. Then we’re there, and we’re long. You’re in a depression.

Dan: Purposeful. Yeah. And if you keep doing it, you’re going to find yourself in a psychs office getting drugs because you put yourself down so deep.

Richard: Several different ways that that you you can’t pull out, and the simple, the simple.

Dan: Hard at that.

Affirmations and Journaling

Richard: Positive self-talk. If you’re going to self-talk at all. you know, like today, I think there’s a word for it where you write down affirmations.

Richard: Do positive things every morning or every once in a while we writers do journaling.

Dan: Yeah, and read it at the end. Look at all your little accomplishments at the end of the day, and it’ll take away anything you might feel bad or negative about, and it brings you back up. It literally inflates you. It pumps you back up even the smallest things, just like, why do we make a list?

Well, to keep track of what we do? But why do we cross it off the list? It’s this sense of accomplishment. you know, for me personally. Don’t tell my wife this, but I actually my door’s open hopefully. She’s not. I actually love doing dishes. I love doing dishes.

Richard: I got some.

Dan: I’ll combine. There’s such a sense of accomplishment with that. We have. We were talking before we have 3 dogs, and they shed even the short hair one the Bs sheds, and often our dog truck, I’ll call it to F 1, 54 door. Beautiful leather interior. It’s beautiful, but it gets covered with fur and hair, and sometimes I’m busy.

I let it go too long. But when I spend half an hour personally at the car wash vacuuming. It’s such a sense of accomplishment. And when you look at those affirmations of what you got done during the day, when you cross things off the list. Check that box it. It makes what’s ahead of you to still do that much easier. It’s to me it’s motivating.

Put the Weight on the Right Side

Richard: Well, I look at my day. I do something similar, and I look at my day, and I say I have a going for this customer. and I want to get this customer. And you know ghostwriting customer, because I’m a ghostwriter, and they ghost me. Interesting choice of words.

They never. They never hear from them again, because they decided against me, or whatever, and that’s a loss. So the temptation is to focus on that. Oh, my God! They ghosted me. They didn’t call me back. What about.

Dan: What did I do wrong?

Richard: What did I do wrong? Did they not like me? The boogers, you know. And and The truth is is that obviously I’m working on several customers at a time. And I’m having good conversations with people, and I’m learning new things, and I’m accomplishing things. So I had one bad thing happen. and I’m focused on that. But 50 good things also happened.

Richard: Why focus on the one.

Dan: Right. Put the weight on the right side of the scale, if you will, because that’s where your attention will go. It comes, you know, back to focus. You mentioned a word that’s very important to me, Richard. You mentioned learning. and I kind of like bragging about this just a little bit is that I’m in my sixties, and I think I’m more.

I’ve always been a learner, but I think as a founder, as a CEO, all that a leader. but I am a leader. I’ve become more and more of such a voracious learner that I listen. I don’t have time to read physical books once in a while. If it only comes that way, I will read it.

It takes a long time, but I ear read. I’m an audible addict, and I listen to business book after business, book after business book I read 3. I listen to 3 to 4 audio books a month, and I listen to them twice in a row. I make notes.

I take screenshots of timestamps. I’m just so into that, and I mean our drum time is extremely successful. but I nowhere am nowhere near and ever want to be where I’m resting on my laurels and think I know everything I need to know for my role, and I don’t want to think that way about anyone on our team, and I certainly don’t want them to think that way.

And I think that’s super important. It’s almost like the opposite of a lot of the way people think is, the older they get, the more they’ve accomplished, the less they invest in learning, and I think it’s the opposite. The more experience you have, the more you’ll learn from new lessons, because then you have context, you have a different perspective.

You’re older. I’m older, hopefully, I’m wiser. I just turned 62, a couple weeks ago, so I hope I’m wiser, definitely older. But it’s it’s having that open slate, if you will that open mind to let that information come in and then and do something with it. It’s so important.

The Grandfather Who Just Needed to Be Heard

Richard: Well, I did that. Learn. That journey of learning. My whole life on one particular incident is interesting. My grandfather on my mom’s side, everybody said, avoid him. He was a curmudgeony, old man. Just don’t get near him. He’s he’s gonna bite your head off blah blah blah. Well, I was 17, and I was a little arrogant. I’m really a 17 year old. 17 year old, arrogant, you know.

Dan: Kind of redundant.

Richard: I was going to talk to my grandfather, so I sat down, and I started talking to him, and at 1st he’s he doesn’t want to talk to me, and then he he opens up because he had some lessons to tell. And so you know what’s your history? So he actually was in the Yangtze River Patrol in 1938 to cook on a ship on the Pennyang.

I went up the Yangtze River, so I haven’t even have it memorized, and then he. He was captured on Craigador in 1942 by the Japanese was in the Baton Death march. Half the people who marched, died, and he was in a pow camp for 4 years, and he survived.

So I came to a couple conclusions at the end of that talk. 1st of all, I kind of liked my grandfather, you know he was curmudgeony. I like that word. And he he was. He was, you know, bite your head off at a moment’s notice. But here on the right.

he earned that right. I learned. I like stories, and he he had a lot of them. Unfortunately, I never got to talk to him again after that, but I did write his book, and never published it, but I wrote him that was my 1st ghostwriting project, and You know I learned not to be afraid to go talk to people.

I was very introverted, very shy. Lots of reasons, and I started started to break out of my shell at that moment that I could talk to him, and you know it didn’t kill me. It made me stronger, and I still remember the stories. Some of them are horrific, and I’m sure they were toned down because I was only 17, and I’m sure he didn’t tell me all of the gory details.

but I understood at least some of it. And another guy spent some time talking to was even more interesting in many ways. His name was Jerry, and he was a my boss at a liquor store, and again I was 17. I worked in the liquor store as a night manager in Lake Arrowhead.

and he was a World war. 2 German Nazi U-boat commander. and his job was to kill Americans and sink American ships, and then surface and shoot them all, and he used to bring me in the back room. We play chess. He’d whip my ass, or he’d let me win, whichever he was, he was a chess master, and then he’d start crying.

Richard: And I’m 17 years old, I’m thinking. The hell do I do now? This old grown man. 60 years old, 70 years old, whatever he is, is crying in front of me, and I don’t know what to do. I don’t have any training.

Dan: What did you do?

Richard: I just let him talk. and that’s all he needed was somebody to listen, and, you know, acknowledge him. Once in a while I gotcha gotcha gotcha, you know, and I I I mean, you know, he was the enemy. Yeah, but it’s many years since, and I learned that’s I also learned my my love of stories at that point, and I gained some empathy for what he went through.

He was still suffering up till the day he passed. You know, and I think from his side of the war he was a hero in his own way, I mean, we would consider him a villain. but certainly the Germans didn’t.

Richard: He was a hero in that, from their point of view. So it’s interesting, you know, learning about other people.

Richard: And that’s what I do as a ghostwriter. I learn about other people, and I love it.

Dan: That’s great. It’s fun to enjoy what you do. You know, I mean that, I think, is a big part of the meaning of life do something that you love doing. When people say, if you love what you do, you’ll never work a day in your life. That’s Bs.

I love what I do, and I we work. My wife and I work our tails off, but we love what we do. or we wouldn’t do it.

Richard: Yeah, I was in a tech the tech world. For 33 years. I used to be the direct computer operations director at Trader Joe’s. I managed all the systems in the corporate. How to staff big staff manage warehouses, you know all that kind of stuff, all the technology, security, disaster, recovery, etcetera.

Yeah, I did it all. And then I said one day, I’m tired of getting yelled at every day. and you know sometimes it was minor. Sometimes it’s passive, aggressive, sometimes it wasn’t, sometimes it was overt, it was just, and it wasn’t that their trader Joe’s was a great place to work. It was just.

Richard: That’s the individual, or that’s the way it is in the corporate world. I don’t know but I’m no, I don’t get that now. Yeah.

Richard: Now that I’m on my own.

Dan: I totally appreciate that I go way when I say I go out of my way. I don’t mean to say it’s not really how I am. I’m authentic in my behavior, but I’ll put it this way. It’s very important to me that we have a very, very fun, safe.

inspiring, motivating company culture. You know that that’s everything. And it means a lot to me that we’ve gotten such great compliments on that.

Richard: I do want to reiterate that Trader Joe’s was a great place to work. I was there 20 years, you know. Don’t stay in a place 20 years if it’s a bad place to work.

Dan: Yeah, plus if you want to see women that never wear makeup, go to Trader Joe’s.

Richard: Well, in the main, I was in the main office. It’s a little different. But you know, it has. Okay has reasonable leadership. They’ve they’ve managed to build the build that store up from when I started it was a 500 million dollars a year store. Now it’s, I think, exceeded 20 billion a year.

Richard: So it, you know, got some. They gotta be just something right.

Dan: Yeah. Great brand. They’ve really built up.

Richard: You know, it’s just it. Just that relationship between boss and employee can get what’s it called irritable sometimes.

Richard: And friction. There can be friction there.

Getting Out of the Box

Richard: And you know, wasn’t Trader Joe’s. It was. The friction between individuals is an interesting thing when somebody has power over you. But I did learn something very important when I left. Never be afraid. I was afraid of leaving. I was afraid that I’d oh, my God! I will be destitute!

What will I do? I left with like lots of money in the bank. I survived for several years without working. and until I felt till I got my ghostwriting up. I didn’t need to worry at all.

Dan: Yeah, it was a self-imposed thing.

Richard: Totally my box. So now my answer is, don’t just get out of your box. What the hell do you have a box for, anyway? Yeah.

Dan: That’s funny. Look what I’m wearing.

Dan: Thinking outside the box.

Richard: Take it one step further, just throw the box away.

Dan: Yeah, yeah, we don’t need to be in a box. Yeah, yeah. You just throw it away. Put your kids in it. No kidding. Well, some cereal, maybe.

What Opens When You Open Your Mind

Richard: Yeah, boxes having a value. But when you open your mind, wow! Life becomes very different.

Richard: The the possibilities are incredible.

Dan: Yeah, that’s the thing is being open.

Richard: Open to accept what is and open to the ability. You have abilities, you have to change it. You can’t always change it. Sometimes the past hurts.

Richard: What are you gonna do?

Richard: You go to one of your newistic places and get it fixed right.

Dan: There you go! Ha! Ha! Ha!

Drum Talk TV and Teaching

Richard: So I’ve been doing a little talking. Tell me more about what you do.

Dan: So I talked a bit about drum talk, TV, we interview gold and platinum artists up and coming artists, educators, we do documentaries, we cover events. We curate content from our fans, from all over the world. literally all over the world. And we have a membership site that is, for music fans where we have live.

Online music, trivia game shows twice a month where people can win prizes. lots of other fun stuff in the membership site like Q. And A. Sessions with big artists and record executives where you wouldn’t ever be able to get in an environment where you can speak with them and ask them questions and things like that.

That’s 1 of my favorite parts of it that’s called drum talk. That’s at drumtalktvrilliance.com. That’s a lot of fun. And then I mentioned earlier my marketing training company, and that’s for anyone. I should just stop there. It’s for anyone, and you all need it. But it’s really for anyone who knows they need to up their marketing skills and capabilities, which is really everyone.

Richard: My marketing is perfect. I don’t need that.

Dan: There you go!

Richard: Obviously in Canada. Right? Yeah.

Dan: But I do. I do workshops. And I have a really in-depth course. That is 36 video modules of when I used to teach it live online. It’s those same modules. There’s templates, there’s assignments, there’s homework. There’s forms. It’s very, very involved. I’ve had people take my course that got degrees in marketing at universities, and they’d get 3 or 4 modules in and say, Wow!

They didn’t teach us any of this at Penn State, and I’d say, well, no kidding, 2 things, one, no one that teaches it has the experience that I have of being able to reach a hundred 1 million people a year without spending money on ads or paying attention to SEO, built a fan base of over a million and a half fans and number 2.

Even if you took a brand new course at a university. It was submitted 5 years ago, and this stuff just moves and morphs so quickly that part of my job in teaching, that is to keep my fingers on the pulse of what’s happening, what’s changing? Where the new algorithms, what works, what doesn’t work because it has to do with what changes on the respective platforms, as well as what changes with consumer trends, consumer behavior for things like that.

It’s such a crazy matrix that quite honestly. Often I’m surprised I got so good at it because I don’t like complexity. I like things that are simple, but somehow I figured it out. And we’ve stayed on top in our space on Drumtalk TV. And that’s kind of like my proof of why learn from me because of everything I’ve accomplished, and I’ve worked with everybody from nonprofits and solopreneurs all the way to larger companies like the Sydney to Hobart Yacht race for dealerships.

Mcdonald’s different brands like that. And it really, really really works the same way, no matter what the industry is, the service, the product, the brand, or anything like that, people try to. One of the defense mechanisms for people who don’t want to learn is, they say, Well, I’m in such a niche that it’s or no no, I’m different.

You don’t understand. Yeah, I do. You don’t understand. It really. All works the same way. and it’s a lot of fun like, I don’t exactly have an available mountain of time to teach all this stuff. because drum talk TV keeps me so busy. But I love teaching it.

I love passing on the information that brought us to an 8 figure company that will help people thrive even if they don’t. No one needs a million freaking fans. Okay, but getting there I got to 20 fans. I got to 200 fans. I got to 2,000. I got to 20,000, and the whole idea of the fan thing is that you’re warm market.

So if I tell people, if you’re already selling gosh! I hope this doesn’t sound like a commercial. But I tell people, if you’re already selling with what you’re doing. doesn’t it stand to reason that if you built more trust, likability and brand love amongst more people. You’d drive more traffic and sell more stuff if you’re already selling, doing it wrong or without all that, it stands to reason exponentially, you’ll sell more stuff, and it’s never not worked if people do exactly what I teach, and I take a lot of pride in that, and I really enjoy doing it too.

Where to Find Dan

Richard: Very nice, very nice. If our listeners wanted to get hold of you, how would they do that?

Dan: So, depending on the type of flare gun you have, or carrier pitch. No thanks for asking. So best way probably would go to email me at Dan at advanced social marketing.com.

Dan: And you can go to Www. Dot advancedsocialmarketing.com. You can read about what I teach where the information comes from, all of that. And for fun you can go to Drumtalktv brilliance.com. There’s a Free level of our membership site. Just join for free. And we’re on Facebook, Instagram, Youtube, Vimeo and X, and on Facebook we have 1.3 million fans crazy never paid for advertising or boosting posts.

I don’t know what’s wrong with all those people, but they’re following us. No, we’ve been blessed with that. It’s led us to do documentaries in different parts of the Us. Singapore, Japan. We’re looking at going to Brazil and separate projects, Brazil and Uganda, and the next 9 to 18 months depending on scheduling love doing the documentaries.

I’ve loved documentaries since I was a kid. So when we came up with Drumtalk TV, I made it a point that not only are we going to do documentaries, but they’re not just gonna focus on the music and the drumming. Our documentaries are like travel shows and music’s the foundation.

So when we went to Japan it was all about Taiko drumming, but we covered the food, the fashion, the historic architecture. We went to a couple castles, and we it was a bit of self-indulgence on my part, because I love the idea. I had a video production company before I started drum talk TV.

So it was kind of like, if we’re going to do a documentary, we’re going all in, you know, kind of a thing, and it’s been very rewarding personally, and we get a lot of compliments from our fans, saying, I never saw a music documentary that covered the food, the fashion, the architecture, you know different things like that.

Richard: Nice, nice? Yeah. Well, thank you for coming onto this podcast.

Dan: Thank you, Richard. I really appreciate you having me on. It means a lot.

Richard: And this is, I’m the writing king and ghostwriting Guru. This has been this leaders in their stories. Podcast you can reach me@thewritingking.com or ghostwriting Guru, or on LinkedIn, Richard Lowe. And I do this daily. So come to the next one. Thank you.

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