Ozana Giusca: Reflecting the Architecture of Identity
Identity architect Ozana Giusca on the invisible internal structures that shape what people experience, how she recodes them, ADHD as a label and a limit, and why AI works as a mirror.
Tag: For Executives & Professionals
Executives and senior professionals approach a book differently: less hobby, more strategic asset. These posts speak directly to the C-suite and business leaders — on ghostwriting, authority, management, and using a book to advance a career or a company.
AEOEnda Quealy: Getting in Your Own Way and Other Cool Things
Irish hypnotist Enda Quealy on moving from music retail to hypnosis and self-sabotage work, life as a neurodivergent founder, writing his own copy, and a wide-ranging chat with Richard Lowe about AEO, private equity and World War II.
Career StoryMatt Hawksley: Learning in the Open
Leadogo founder Matt Hawksley on leaving a 20-year logistics career, the 40-day road trip that launched his reinvention, learning in the open, and mentoring entrepreneurs in Ghana.
AI and Your CareerRiley Kaminer: AI Says It in Three Times the Words
Tech journalist and ghostwriter Riley Kaminer on writing more than 1,000 startup stories for Refresh Miami, why AI stretches everything to three times its length, and what gets lost when young professionals let AI do the thinking.
Book MarketingWhy eBay Sucks Now: A Seller’s Numbers and a Buyer’s Warning
I sold twelve thousand dollars of model kits on eBay in 2025 and kept three thousand six hundred. I also wrote a book about selling there. This is what changed, why the Chinese dropship flood made browsing worthless, the shipping…
BiasThe Imaginary Scarcity Trap
There are no good clients. Nobody can do this properly. There is no time. These sound like observations about the world and behave like decisions, because once you believe a thing is unavailable you stop looking, and not looking produces…
AI and Your CareerJay Stifflemire: Nothing Ever Gets Written Down
Retired Navy veteran and technology leader Jay Stifflemire on losing a contract two days before Christmas, founding a publishing company by January 2, and the memoir for his children that started it all.
AI and Your CareerGeorgie-Ann Getton: I Forgot I Had Free Will
Organizational systems architect Georgie-Ann Getton on the story you tell yourself, setting goals as a floor rather than a ceiling, and the morning she missed a turn and realized she had forgotten she could turn around.
Business BooksBehind the Book: Selling on eBay
I started in 2003 when eBay was still a digital garage sale, and made twenty-five thousand dollars in a year clearing out my own closets. That eBay is gone, so the 2015 book needed rewriting.
Business BooksBehind the Book: Street-Smart Management Wisdom
Nobody warned me that becoming a manager would feel like being handed the keys to a spaceship and told to fly it while already in orbit. I first became one in 1981.
Business BooksBehind the Book: Suddenly Unemployed
One day you are a professional with a title and a paycheck. The next you are unemployed. This book will not tell you it is an opportunity for growth.
Business BooksBehind the Book: The Ethical Workplace
There was a time when the hardest ethical question in an office was whether you could reheat fish in the microwave. The principles did not change. The situations got strange.