What a Citation Is Worth Now
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Category: Book Marketing (Page 4)
Book MarketingWhy Your Bio Keeps Getting You Wrong
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Book MarketingPromoting a Book That Does Not Exist Yet
A client of mine is promoting his book on LinkedIn, his website, and YouTube. We are still writing it. The launch starts during the writing, and the plan came from a fifteen-minute break in an interview session.
Book MarketingMy Ghostwritten Book Didn’t Sell. Whose Fault Is That?
A ghostwriter is responsible for the manuscript. Sales depend mostly on what happens after. Here's how to tell whether the book or the marketing is the problem, and how to make the book pay off anyway.
Book MarketingMarketing Does Not Have to Be Difficult. It Has to Be Scarce.
Alex M H Smith argues that marketing stopped working because everything got easy, and that the fix is to make yours harder, more tedious and more expensive. The diagnosis is right and the prescription confuses a proxy for the mechanism.…
Book MarketingTraining Crawls and Live Queries Are Not the Same Thing
A training crawl is a machine reading your site to teach a model, and it may never send you a human being. A live query is a person asking a question right now. Only the second one is traffic.
Book MarketingAI-Written LinkedIn Profiles Are Mediocre by Design
An AI writes the average of what everybody else wrote, which makes it structurally incapable of producing a profile that stands out. Use it as an advisor and never as the author.
Book MarketingAI Is a Function, Not a Ghostwriter
Four guests from unrelated fields arrived at the same conclusion within weeks: AI works when it removes drudgery and fails when it removes the person. Applied to books, that line is easy to draw.
Book MarketingThe Tampa Bay Book Festival Calendar
Tampa Bay runs a real literary calendar: a free four-day international book fair in Ybor City, an antiquarian fair, a university festival, and three community events built around local authors.
Book MarketingWhere to Write in Tampa
Tampa has better rooms to work in than Pinellas does, distributed differently: a bookstore in an 1891 stable, a university library, a 1926 movie palace, and the historic district. The trade is that Tampa costs you a drive.
Book MarketingWriting at the Beach Mostly Does Not Work
Writing at the beach mostly does not work, and the failures are predictable. What the coast is good for is the other half of the job: the thinking and the deciding.
Book MarketingWriting in Tampa Bay
Sixteen pieces on the writing life in Pinellas County and Tampa: where to work, the history nobody mentions, and getting shelved.