Book MarketingEvery Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
Book MarketingA good foreword borrows credibility, pre-positions the book's argument, and hands you a sales hook; a bad one does the opposite of all three. Here is how to choose the right foreword writer, how to ask without sounding desperate, what…
Book MarketingApple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Best SellerA book is the credential that unlocks speaker-fee tiers, from free-with-a-meal all the way to $5,000-to-$20,000 keynotes. The path runs through speaker bureaus, conference networks, and a one-sheet most authors botch. Here is which bureaus take ghostwritten authors, how the…
Book MarketingWhether to disclose AI on your book is a different question from whether using it is dishonest. Disclosure is about communicating with readers, not ethics, and the honest answer is that some uses need no disclosure, some warrant a brief…
Book MarketingPicture every residential agent in your area parked in one lot, identical white sedans, identical bumper stickers, your card just one more car. The book is the only thing that makes yours stand out from a hundred yards. Here is…
Book MarketingProperty developers sell million- and ten-million-dollar deals to a handful of counterparties, across a cycle that can run six months to three years, most of it the other side quietly deciding whether you are the developer they want. The book…
Book MarketingNobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
AdviceI have forty-six translations of my books across six languages, and never paid a dollar up front, they cost only a slice of royalties. For most authors the honest answer is yes, translate, because the barrier to trying is almost…
Book MarketingWhat Substack does that a standalone email platform does not, what it costs you in ownership, and the subscriber numbers a paid tier needs before it is worth running at all.
Book MarketingReaders decide in a fraction of a second, scanning covers on Amazon or shelves in a store. Get yours wrong and you lose them before they read a word. Here is what actually makes a cover work, which formats you…
Book MarketingClients usually know they want a book and have barely thought about how it reaches readers, but that choice decides control, speed, money, and whether the book does its job. Three paths are worth weighing. Here is traditional, self-publishing, and…
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