Book MarketingAmazon terminated my KDP account overnight because two books had the same content. One of them was unpublished, by me, that afternoon, following Amazon's own rules for changing a subtitle. No warning, no human, no appeal I could find. This…
Book MarketingIngramSpark does hardcover, reaches the catalog libraries and bookstores order from, lets you set your own margin over a printing base price, and since BookBuilder arrived you no longer have to produce a wraparound cover PDF yourself. It pairs with…
Book MarketingOne creator earned $58,697 from five million plays and started selling sponsor slots. Another with 7.85 million subscribers raised four million and bought a building. Both decided the platform was distribution and the business had to live somewhere else.
Book MarketingA journalist put his real Substack and YouTube numbers on screen and called it a collapse. The platform is fine. What broke is the promise that reader subscriptions could replace a salary, and the arithmetic says it was never going…
Book MarketingCommon questions about podcast guesting: how to get booked, what hosts want, how to prepare, and what a guest appearance is realistically worth to an author.
Book MarketingCommon questions about marketing a book: what launches do and do not achieve, where the money goes, how long a campaign runs, and what a book keeps earning after the launch is over.
Behind the BookI got sick of marketing advice that assumed I had a normal brain. The problem was never my brain. The problem was trying to run somebody else’s operating system on it.
Book MarketingThere are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Book MarketingSomebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
Book MarketingA good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Book MarketingA machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Book MarketingSomewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
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