Book MarketingTyping The End is the easy part; selling the book is where brilliant authors freeze. After 54+ books I have watched it happen across every publishing path, the marketing gets neglected and the sales die before launch day even arrives.…
Book MarketingA well-written book with bad formatting still looks amateur, and readers feel it instantly: the wandering margins, the random fonts, the broken table of contents. Formatting is not the last step you rush; it is part of the product. Here…
Book MarketingI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
Book MarketingEditing is one step. Quality control is the entire system around it, the methodical work that turns a rough draft into something worth publishing. A first draft is meant to be messy; the difference between an author and a drawer…
Book MarketingMy audiobooks outsell every other format combined, not a trend I read somewhere but my actual numbers, which is why I tell every client to plan for audio from day one. ACX is where authors meet narrators and distribute the…
Book MarketingAfter ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Best SellerCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
Book MarketingI used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Book MarketingThe platform you choose is not a small decision; it sets your distribution, your royalty rate, your formats, and how much control you keep. Pick wrong and you cap the book's reach before anyone reads a page. Here is what…
Book MarketingElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
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