Book MarketingDoctors barely have time to eat lunch, let alone write 50,000 words. Yet a book can do things for a practice that no advertising can touch: trust, authority, and doors that open before a patient walks in. Here is why…
Book MarketingIf your site is not on the first or second page of results, the traffic simply is not coming. The gap between the bottom and the top is mostly one thing: backlinks. Here is a writer's guide to building them,…
Book MarketingBefore the book, you are one expert among many. After it, you are the one who wrote the book. I have ghostwritten 54+ of them for CEOs and founders, and the pattern never changes. Here is exactly how a book…
Book MarketingMarketing gurus swear LinkedIn recommendations matter; no client has ever told me one brought them to me, and I never read anyone else's. They sit buried below where people scroll. Yet I still request and write them, because a complete…
Book MarketingFinishing the book is not the finish line, it is the starting line, because a book nobody knows about is a tool gathering dust. I tell every client the same thing: start promoting the day we begin, do not wait…
Book MarketingLinkedIn Learning packs thousands of courses, and its real advantage is that finishing one shows up as a credential on your profile. The danger is badge-collecting, watching passively and learning nothing. Here is how to get genuine value: start from…
Book MarketingHARO's death surprised no one watching: Cision rebranded it Connectively, piled on paywalls, and killed the simple email system that had worked for a decade, then shut it down in late 2024. But it is not actually gone. Here is…
Book MarketingDerek Sivers just wanted to sell his band's CD, labels ignored him, scouts never showed, so he built a bare website with a shopping cart to do it himself. That throwaway became CD Baby, sold years later for millions. Airbnb,…
Book MarketingMy Toastmasters speech was about my tattoos, full sleeves including a phoenix for rebirth after my wife died, and saying it out loud, in front of people, taught me about communication in ways years of writing never had. Here is…
Book MarketingIntrovert, ADHD, autism: by every measure I should avoid a stage, yet I now speak regularly and keep seeking more of it. It did not come naturally. It came through grief, a camera, and a lot of practice. Here is…
Book MarketingI run two sites, one with 500+ articles and another with 45-plus handbooks and courses, and both quietly generate leads and sell books year-round. None of it was luck. It was blogging, the version that works instead of the version…
Book MarketingOpen YouTube and there it is, the echo chamber at its most charismatic: someone in ring-lit 4K talking to you like a best friend, therapist, and prophet at once, handing you certainty instead of facts, plus merch and a Patreon…
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