Book MarketingFebruary 10, 2026
HARO's death surprised no one watching: Cision rebranded it Connectively, piled on paywalls, and killed the simple email system that had worked for a decade, then shut it down in late 2024. But it is not actually gone. Here is…
Book MarketingFebruary 10, 2026
Derek Sivers just wanted to sell his band's CD, labels ignored him, scouts never showed, so he built a bare website with a shopping cart to do it himself. That throwaway became CD Baby, sold years later for millions. Airbnb,…
Book MarketingFebruary 10, 2026
My Toastmasters speech was about my tattoos, full sleeves including a phoenix for rebirth after my wife died, and saying it out loud, in front of people, taught me about communication in ways years of writing never had. Here is…
Book MarketingFebruary 10, 2026
Introvert, ADHD, autism: by every measure I should avoid a stage, yet I now speak regularly and keep seeking more of it. It did not come naturally. It came through grief, a camera, and a lot of practice. Here is…
Book MarketingFebruary 10, 2026
I run two sites, one with 500+ articles and another with 45-plus handbooks and courses, and both quietly generate leads and sell books year-round. None of it was luck. It was blogging, the version that works instead of the version…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingFebruary 10, 2026
Open YouTube and there it is, the echo chamber at its most charismatic: someone in ring-lit 4K talking to you like a best friend, therapist, and prophet at once, handing you certainty instead of facts, plus merch and a Patreon…
Book MarketingFebruary 10, 2026
In 1973 they said it of television: the consumer is consumed, you are the product sold to the advertiser. Social media made it truer, because now the algorithm studies you before it sells you. Your feed is not reality; it…
Book MarketingFebruary 10, 2026
TikTok is not just dancing teens and recipe hacks; it is a weaponizable influence engine that can radicalize, mobilize, and activate people en masse without their noticing, because it never has to hack your phone, only your feed. The ownership…
Book MarketingFebruary 10, 2026
Every book I write starts on Zoom, where I spend hours, sometimes weeks, drawing out a client's stories and voice before writing a single word. The interview quality sets the book's ceiling. After hundreds of these sessions, here is what…
Book MarketingFebruary 10, 2026
A book opens doors, names you the expert, and separates you from competitors, but the process can swamp you, which is where a ghostwriter earns their fee, carrying it from concept to finished manuscript. Here is the real math on…
Book MarketingFebruary 10, 2026
WeWork rented desks. Its IPO prospectus claimed to elevate the world's consciousness. Scott Galloway called that gap yogababble, and the term stuck because everyone had seen it. The same inflation creeps into books when clients reach for credentials they have…
Book MarketingFebruary 10, 2026
Cybersecurity experts know their field cold; most just cannot turn that knowledge into writing that builds authority or draws clients. The expertise is there, the communication is not, and that is the gap. Drawing on 20+ years in security operations…
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