Authority Through AuthorshipWhat does publishing a business book actually return? The 2024 ROI study put real numbers to it, surveying 301 published authors on revenue, credibility, and whether they would do it again. The answers upend a few common assumptions about where…
Authority Through AuthorshipAcross 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
Authority Through AuthorshipElise announced 50,000 views on her book trailer, and three months later texted her Amazon dashboard: twelve copies sold. Those views were digital applause, lovely to hear, impossible to bank. Authors fall for vanity metrics every time. The number that…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Authority Through AuthorshipMost book marketing advice is not just unhelpful, it is destructive, sending writers off to dance on TikTok for years while their books gather digital dust. I have published 113+ books, sold 15,000 copies of one in three days, and…
Amazon & KDPPublishing the book is not the finish line, it is the starting line. A book sitting on Amazon doing nothing is a wasted asset. Here are 15 concrete ways my most successful clients put their books to work, and what…
Authority Through AuthorshipThe coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Amazon & KDPMost book marketing advice comes from people who sell marketing courses, not people who have sold books. Build a list, run ads, get on BookBub: it sounds reasonable and skips the part that matters. After 113+ books, here is what…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Amazon & KDPMost of my books sit at four and five stars, but every author eventually meets the brutal one-star takedown. The first one stings; it does not have to derail you. After 113+ books, here is how I read a bad…
Book ROI & Business CaseYou have expertise worth a book and want to know the real number. Here is the honest market: pricing tiers from $8,000 to $65,000, what each one buys, and how payment works. The short version, ChatGPT gives you 50,000 words…
Amazon & KDPDerek Sivers just wanted to sell his band's CD, labels ignored him, scouts never showed, so he built a bare website with a shopping cart to do it himself. That throwaway became CD Baby, sold years later for millions. Airbnb,…
Authority Through AuthorshipA book opens doors, names you the expert, and separates you from competitors, but the process can swamp you, which is where a ghostwriter earns their fee, carrying it from concept to finished manuscript. Here is the real math on…
AudiobookA car loses half its value leaving the lot; a book loses 90 percent before you finish the first chapter. Last week a $32.99 hardcover sat three aisles over, used, for $4.95, identical words, a fraction of the price. It…
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