A 30-day series on what separates the experts everyone knows from the equally qualified ones nobody does. After ghostwriting 54+ books, the pattern is hard to miss: the ones with a book command higher fees, attract better clients, and get the invitations. Each installment covers one way a book changes your standing, and what not having one is quietly costing you.
Not everyone needs a ghostwriter, some should write their own book, some should not write one at all, and an honest evaluation that ends in no is still a win. The right call depends on your goals, your real available time, and whether the economics fit. Here is how to weigh your situation and decide whether ghostwriting is the right investment for you.
The coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they have graduated, and graduates do not renew. Here is how to read the advice critically and build authority that makes you independent of it.
Right now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed it, because prospects do not hire the best expert, they hire the one they can find. Here is how one book changes the entire result.
A buyer cannot measure your expertise before hiring you, cannot compare your method to a rival’s, cannot tell whether your twenty years beat someone’s ten. What they can read is authority signals, a book, a stage, a visible body of work. That gap is why the best expert often earns less than the recognized one. Here is the economics of invisible expertise, and what flips it.
One prospect over 80 has the money, the time, and decades of expertise, and has hesitated for months. An accountant booked the same day as our first call, finished his book, and now uses it to grow his clients’ businesses. Same service, same opportunity, opposite outcomes. After 54+ projects, the gap is never money or expertise. Here is what actually separates them.
If this series sparked something, let's talk about turning your expertise into a finished book.
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