A 30-day series on what separates the experts everyone knows from the equally qualified ones nobody does. After ghostwriting 54+ books, the pattern is hard to miss: the ones with a book command higher fees, attract better clients, and get the invitations. Each installment covers one way a book changes your standing, and what not having one is quietly costing you.
The Authority Gap: 30 Days of Uncomfortable TruthsNot everyone needs a ghostwriter, some should write their own book, some should not write one at all, and an honest evaluation that ends in no is still a win. The right call depends on your goals, your real available…
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The Authority Gap: 30 Days of Uncomfortable TruthsThe coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
The Authority Gap: 30 Days of Uncomfortable TruthsRight now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
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The Authority Gap: 30 Days of Uncomfortable TruthsA buyer cannot measure your expertise before hiring you, cannot compare your method to a rival's, cannot tell whether your twenty years beat someone's ten. What they can read is authority signals, a book, a stage, a visible body of…
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The Authority Gap: 30 Days of Uncomfortable TruthsOne prospect over 80 has the money, the time, and decades of expertise, and has hesitated for months. An accountant booked the same day as our first call, finished his book, and now uses it to grow his clients' businesses.…
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The Authority Gap: 30 Days of Uncomfortable TruthsOverconfident, underprepared and completely naive, with my eye on six hundred dollars and no idea I could not do the work until I was in too deep.
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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