Writing and storytelling strategies for turning a life story into a book people actually buy. Drawn from real projects, including one that sold 15,000 copies in three days, the series covers what separates a book that sells from one that sits.
Write a BestsellerEvery client begins with a vague feeling that there is a book in them somewhere, and no idea what it looks like, and that uncertainty is completely normal. Not one of my 54+ books arrived as a finished concept; each…
Write a BestsellerCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Write a BestsellerAcross 54+ books, the split is stark: some changed careers, one raised $30 million, one became required university reading, while others, equally well written and full of good information, simply never connect. Quality is not the dividing line. Here is…
Write a BestsellerMost books that fail do not fail because the writing is terrible. They fail because the author made avoidable mistakes in structure, characters, pacing, or marketing. Here are the most common problems, each paired with a book that got it…
Write a BestsellerOnce a month someone asks me to write them a bestseller, and I have to talk them out of it, which usually sends them to someone else, because nobody wants to hear the goal is wrong from the person they…
Write a BestsellerMoehringer moved to Las Vegas for two years and logged 250 hours with Andre Agassi to write Open, a memoir that aired the hatred of tennis, the abusive father, the drug use, everything a sanitized celebrity book leaves out. The…
Write a BestsellerMy clients' books have raised over $30 million in venture capital, landed TEDx stages, and launched businesses, and not one carries my name. That invisibility is the whole point. Most articles about ghostwriting chase celebrity tell-alls and miss it. Here…
Write a BestsellerOnce a month someone asks me how to hit the New York Times list, and I tell them the truth they do not want to hear: it barely matters. The lists are corrupt and largely irrelevant to what a book…
Write a BestsellerA thermometer tells you the temperature of a room. It does not tell you whether anybody wants to be in it. Most nonfiction reads like a thermometer.
Write a BestsellerEvery book that has done anything for me has annoyed somebody. The ones that annoyed nobody sank without trace.
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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