Authority Through AuthorshipA 2024 study of 350-plus business authors found ghostwritten books four times more profitable than self-written ones, and the market has passed a billion dollars while growing nearly 8 percent a year. Smart people figured out what most have not.…
Book SalesA misplaced comma can turn a sentence into something you never meant. Weird Al's Word Crimes made the most common mistakes catchy, but the real cost is trust: sloppy mechanics make readers quietly doubt you. Here are ten grammar and…
Book ROI & Business CaseMost authors think a book makes money through royalties. Royalties are the smallest, slowest money it will ever make. The book is not the product, it is the engine that sells everything else you do. Here is how a book…
Amazon & KDPWriting the book is the part authors prepare for. Selling it is the part that ambushes them. The problem is almost never quality, it is visibility. Here is how book marketing really works and where to spend your effort so…
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