Book money comes from more places than most authors realize, and the numbers rarely work the way people assume. These articles cover where book sales actually come from: channels, royalties, and the real math behind getting more copies into readers’ hands.
AI AdoptionThe U.S. government switched off Anthropic's most powerful AI models overnight, proving in a single stroke that nobody who uses AI actually owns it. If your business runs on a rented tool, whoever controls it can change the deal or…
AudiobookApple Books has 600 million active devices and a customer base that skews professional and affluent, a serious authority-author opportunity almost nobody writes about. Here is why it matters more for B2B nonfiction than for fiction, what its discovery and…
Author BusinessEvery Amazon sale hands over about 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site keeps the margin and, more importantly, builds…
AI vs Human GhostwritingThe worry is that a free tool made the paid human pointless. The math says the reverse. The 2024 Business Book ROI study found ghostwritten books returned a median of $92,500 and were four times more profitable than self-written ones,…
Authority Through AuthorshipFranchise owners hold an asset profile no other business shares: the system, the brand, the repeatable model, and the constant job of selling it to franchisees who could pick a hundred other opportunities. Here are ten specific things a franchise…
Authority Through AuthorshipYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book ROI & Business CaseA speech lasts thirty minutes; a book sits on a shelf for decades, which is why every serious candidate writes one. It is not vanity, it is the only format that lays out a full intellectual framework and demands real…
Authority Through AuthorshipYou have meant to write the book for years, telling yourself you will get to it when things slow down. They will not, and while you wait, someone who knows less publishes first and takes the authority position that should…
Book CoachingExecutives usually sense a book would help before they can prove it, and what they want is data to justify the spend. The 2024 ROI study delivers it: a median of $92,500 in revenue tied to ghostwritten business books. Here…
Authority Through AuthorshipFor years the ghostwriting payoff was just stories, one client raised $30 million, another landed a TEDx talk, another became required reading, but no industry data to back it. Now there is. A 2024 study of 301 published authors found…
Authority Through AuthorshipA buyer cannot measure your expertise before hiring you, cannot compare your method to a rival's, cannot tell whether your twenty years beat someone's ten. What they can read is authority signals, a book, a stage, a visible body of…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Book SalesRoger Enrico ran Pepsi during the Cola Wars and signed the biggest celebrity endorsement of its era, then wrote a memoir that defined the story rather than just telling it. That is the power these books hold. Here is why…
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
Four short, practical guides on writing, publishing, and selling your book, plus the occasional note when there's something worth your time. No fluff, no daily inbox clutter. Drop your email and they're yours.
We use MailerLite to manage our list and send these emails. Your address is used only to send you what you signed up for. We will not sell it, share it, or use it for anything else, and you can unsubscribe anytime.
