Authority Through AuthorshipEvery chef who decides to write a book wants a cookbook, and the cookbook is the wrong book. Recipes are a commodity, the market is saturated, and the format does almost none of the work a chef actually needs the…
Authority Through AuthorshipMajor-gift donors give to a story they believe in, not a financial pitch, and that story has to exist somewhere they can study on their own time before they ever meet you. The book is the story before the meeting.…
Authority Through AuthorshipFunctional and integrative medicine fight a legitimacy war they cannot win at the conference table, but can win in the bookstore. Patients failed by mainstream medicine are searching for a credentialed voice they can trust, and a serious book is…
Authority Through AuthorshipAlmost no HVAC, plumbing, or electrical owner has a book, which is exactly why the one per service area who does wins the trust game in that ZIP code. Here is what happened to one home-service company over eighteen months…
Authority Through AuthorshipFINRA compliance does not make a book impossible; it makes one kind impossible, and that kind was the wrong book anyway. The book that works inside compliance is built on principles, judgment, and the client relationship, not predictions or product…
Authority Through AuthorshipEstate planning is a referral business built on a subject clients refuse to think about, which is why the book that works never reads like a sales pitch. It reads like the kindest, clearest conversation about death anyone has had…
Authority Through AuthorshipSurgeons assume a book raises their malpractice exposure; the opposite is closer to true, because plaintiff's attorneys target outliers, not established authorities, and a book inside the standard of care is a credibility asset the defense loves. Here are the…
Book MarketingI have forty-six translations of my books across six languages, and never paid a dollar up front, they cost only a slice of royalties. For most authors the honest answer is yes, translate, because the barrier to trying is almost…
Book ROI & Business CaseThree hours on a review for a fifty dollar prize I did not win. Three months of contests for one fifteen dollar win. The arithmetic on micro-income schemes is worse than it looks.
Book ROI & Business CaseA thousand items, twenty-five thousand dollars, one year. eBay has changed under sellers since 2003, and most of the advice out there describes a platform that no longer exists.
Book ROI & Business CaseI had the display case open and the pins counted. Then I checked what they were worth, and the arithmetic stopped me. Knowing when to stop is the part nobody teaches.
Book ROI & Business CaseMy clients' books have raised over $30 million in venture capital, landed TEDx stages, and launched businesses, and not one carries my name. That invisibility is the whole point. Most articles about ghostwriting chase celebrity tell-alls and miss it. Here…
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