What Happens After Somebody Reads Your Book
Somebody finishes your book on a Tuesday. Nothing happens on Wednesday. Six weeks later they mention you in a meeting you are not in.
Tag: Book ROI & Business Case (Page 2)
AI SearchHow to Be the Answer When Somebody Asks a Machine
A good share of your buyers now describe their problem to a machine and get a paragraph back. There is no page two, and you cannot optimise your way into it.
Book MarketingWhat a Citation Is Worth Now
A machine naming you inside an answer produces no link, no referral and no analytics. It is worth more than a link, because of what the reader was doing when they received it.
Book MarketingWhy Your Bio Keeps Getting You Wrong
Somewhere out there is a version of your professional history you did not write, and when a machine assembles an answer about you it reads all of them and picks.
Authority Through AuthorshipThe Executive Who Wanted Twelve Readers
An executive hired me to write a book for about twelve people. The narrowest goal I have ever been handed produced the biggest outcome, including a CEO foreword and $30 million in venture capital.
Author BusinessMake a Living as a Self-Published Author: Build the Business Behind the Books
Turn writing into income. Market research, publishing systems, platform building, scam avoidance. From an author who left corporate at 53 and published 113+ b
Book MarketingWhat a Book Costs Before Anybody Buys One
Most first-time authors budget for the writing and nothing else. The writing is rarely the largest line.
Book MarketingOne Book Answers a Question. A Series Answers the Next One.
A reader who finishes a book you wrote has just told you something. A series is the only format that responds to it.
Author BusinessSelf-Publishing as a Professional Path in 2026
Self-publishing in 2026 is a real professional path, not a consolation prize. Control and speed in exchange for owning the whole job.
Book ROI & Business CaseWhat If My Thinking Changes After the Book Is Printed?
The permanence fear: your ideas will evolve, and the book will sit there, frozen, quoting the old you forever. Why that fear gets publishing, and expertise itself, exactly backward.
Book ROI & Business CaseWill You Ghostwrite My Book for Free? Why Royalty Splits and Exposure Deals Don’t Work
People ask me to ghostwrite for free more than you would believe, offering exposure, royalty splits, or a vague favor in exchange for a supposed bestseller. The answer is always no. Here is what the money actually buys, why cheap…
Author PlatformI Quit My Job, Moved to Florida, and Sold Twelve Copies
I am not a marketing guru. I am an author who figured out how to market books by doing it badly until I got better at it.