The real question behind a book is not “can I write it” but “what will it return.” These posts cover the business case for authorship: revenue, client acquisition, the documented ROI of a ghostwritten book, and the ways a book pays for itself.
Authority Through AuthorshipA ghostwritten book lets anxious patients meet a dentist or chiropractor before they ever sit in the chair. Richard Lowe explains what the book should cover, why it outperforms ads, and how to keep it compliant.
Authority Through AuthorshipA book separates a keynote speaker from every other pitch a meeting planner sees. Richard Lowe explains how a ghostwritten book gets speakers booked, how to get author copies to the hotel, and where the real return comes from.
Book ROI & Business CaseA shorter book costs less to ghostwrite when the price is set by the word, and it still needs the same interviews. What length does to the price of a short book, an ebook or a lead-magnet book, and what…
Author BusinessSavings, business funds, sponsors, crowdfunding and credit can all pay for a ghostwritten book. Each one comes with its own trap, from who owns a company-paid book to the tax on crowdfunded money and the debt that outlives the book.
Book MarketingAmazon terminated my KDP account overnight because two books had the same content. One of them was unpublished, by me, that afternoon, following Amazon's own rules for changing a subtitle. No warning, no human, no appeal I could find. This…
Book MarketingIngramSpark does hardcover, reaches the catalog libraries and bookstores order from, lets you set your own margin over a printing base price, and since BookBuilder arrived you no longer have to produce a wraparound cover PDF yourself. It pairs with…
Book MarketingI clicked Publish on my first book in 2016 and watched nothing happen for two weeks. Zero sales. I had assumed writing the book was the hard part, which is the assumption every new author makes.
Book MarketingI quit in 2013, moved to Florida, and decided I would be a professional writer. My first book sold about a dozen copies. The book was fine. The waiting was the problem.
Book MarketingI got sick of marketing advice that assumed I had a normal brain. The problem was never my brain. The problem was trying to run somebody else’s operating system on it.
BloggingA pile of bricks and a house are made from the same materials and are not the same thing. Your posts were written to stand alone, and a book does not work that way.
Book MarketingThere are people in your field who everybody knows and nobody can find. That is not a visibility problem, and treating it as one is why it never gets fixed.
Book MarketingOne of the first books I wrote, published in 2017 and heavily revised for 2026. People have been declaring the golden age of self-publishing over since 2013 and have been wrong every year since.
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
Ready to discuss your book?
BOOK YOUR PRIVATE CONSULTATIONNo pitch. No pressure.
© 2026 Richard Lowe. The Writing King. All rights reserved.
