Book ProposalA professional ghostwriter can turn your expertise into a finished manuscript with your name on the cover, but finding the right one takes effort. Here are 14 questions to ask during your consultation, and what the answers tell you.
Authority Through AuthorshipLogos, color palettes, and taglines tell people what your brand looks like. They say nothing about what it thinks. For an entrepreneur or executive, a book is the one asset that does, and it is more powerful than any visual…
Authority Through AuthorshipI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
Authority Through AuthorshipI have ghostwritten 54+ books, most of them thought leadership books. The ones that attract clients share a structural pattern, and the difference is not writing quality, it is architecture. Here is the structure that produces results.
Book ProposalGhostwriting is simpler than people assume: you supply the ideas and vision, a professional turns them into a finished book, and your name goes on the cover. That is the whole arrangement. Here is how it works in practice, who…
Book ROI & Business CaseSarah and Jake worked the same sixty-hour weeks in the same industry; Jake carved out thirty minutes a morning, Sarah said she had no time. Eighteen months later Jake's book hit the bestseller list, his speaking fee jumped from $2,500…
Authority Through AuthorshipAfter ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Authority Through AuthorshipMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book ROI & Business CaseYou already work with ghostwriters; your speeches are drafted by people who capture your voice and hand you text to deliver as your own, the way Sorensen shaped Kennedy and Favreau shaped Obama. A book is that same collaboration at…
Book ROI & Business CaseA speech lasts thirty minutes; a book sits on a shelf for decades, which is why every serious candidate writes one. It is not vanity, it is the only format that lays out a full intellectual framework and demands real…
AI and WritingThe AI-and-writing debate has been loud, emotional, and short on data, until now. A 2025 survey of 1,481 people, including 1,190 working writers, is the first real large-scale look, and it shows who uses AI, who fears it, and why…
Authority Through AuthorshipYou have meant to write the book for years, telling yourself you will get to it when things slow down. They will not, and while you wait, someone who knows less publishes first and takes the authority position that should…
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