What a Book Does for a Price You Want to Raise
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
Tag: Authority Through Authorship (Page 2)
Authority Through AuthorshipWhat Happens When You Disagree With a Chapter
A draft arrives and something is structurally wrong with it. That moment decides more about the project than anything before it.
Authority Through AuthorshipWhy Your Book Should Exclude People
A book that speaks to everybody in your field reaches nobody in it. Excluding people is not a cost of writing a good book. It is the mechanism.
Authority Through AuthorshipWhat Happens in a Room When Somebody Has Read You First
The usual first meeting spends its opening stretch on positioning that both parties know is throat-clearing. Somebody who read your book skips it and opens with the specific version of their problem.
Authority Through AuthorshipWhat You Get From a Book Nobody Buys
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
Authority Through AuthorshipWhat Your Book Has to Survive After You Send It
A book has to survive your job title changing, a sentence travelling without its paragraph, a competitor publishing something similar, and being handed to the wrong reader.
Authority Through AuthorshipThe Consultant Who Wanted a Business Card
A consultant asked me for a book he could hand people. Not an argument, a credential. He got it, and nobody read it, and it did nothing for him.
Authority Through AuthorshipThe Parts of Writing a Book Nobody Warns You About
You will hate one chapter for no good reason. Somebody else will know your career better than you do. The hardest week is the one after the manuscript is finished.
Authority Through AuthorshipThe Book a Professor Adopted
I wrote a book for working consultants. Professor Richard Makadok adopted it at Purdue University's Krannert School of Management. I never aimed it at a classroom. The specific book travels; the general one does not.
AI SearchNumber Two on the List
A client told me I came up second on the list an AI engine gave him. He hired me anyway. That detail explains how buyers find professionals now, and why a book is the strongest record you can create.
AI WritingThe AI Op-Ed Argument Is Aimed at the Wrong Question
Stanley Druckenmiller used AI to write a Wall Street Journal op-ed and admitted it. The argument that followed was about disclosure, and disclosure was never the question. Ghostwriting settled this a century ago: authorship lives in having the thought, not…
Authority Through AuthorshipThe Executive Who Wanted Twelve Readers
An executive hired me to write a book for about twelve people. The narrowest goal I have ever been handed produced the biggest outcome, including a CEO foreword and $30 million in venture capital.