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The Writing King Your Ethical Ghostwriter. Your Story, Done Right.

You Have More Material Than You Think. You Are Just Not Counting It.

This entry is part 19 of 21 in the series Reasons for Not Writing Your Book
TL;DR: Almost everybody who tells me they have no stories tells me three in the next ten minutes. The supply is not the problem. The filter is, because people are checking their material against a standard borrowed from published memoirs where somebody climbed a mountain. What readers respond to is specificity, not scale.

A pantry is full and the person standing in front of it says there’s nothing to eat.

That’s nearly every conversation I have about material. Somebody tells me they have no stories, and in the next ten minutes they tell me three, and they don’t notice they’ve done it because none of them felt like a story while they were saying it.

The supply isn’t the problem. Nobody gets to sixty without accumulating decades of usable material. The filter is the problem, and the filter has been calibrated by the wrong thing.

Why do people think they have no story to tell?

Why people believe their life contains nothing worth writingPeople measure against published memoirs, where somebody climbed a mountain or survived something, and against that standard an ordinary working life looks like nothing happened: no war, no catastrophe, no dramatic reversal, just decades of turning up and doing things, which does not sound like a book. What that comparison misses is that the mountain is not what makes a memoir work. Specificity is. A reader remembers a detail they can see, and a detail from an ordinary Tuesday is as vivid as one from a summit, sometimes more so because they recognise it. The second reason is proximity: your own life is the one thing you cannot read as a stranger, and the story you have told forty times sounds worn out to you and is completely new to everybody else.Why your life looks like nothingYou are measuring against a summit. The summit was never the point.1You compare to a published memoirSomebody climbed somethingSomebody survived something2Yours looks like nothing happenedNo war. No catastrophe.Decades of turning up.3But specificity does the workA detail from an ordinary Tuesdayis as vivid as one from a summit4And you cannot see your ownThe story you told forty timesis completely new to everybody elseYour own life is the one thing you cannot read as a stranger. That is why it looks likenothing.
Why people believe their life contains nothing worth writingPeople measure against published memoirs, where somebody climbed a mountain or survived something, and against that standard an ordinary working life looks like nothing happened: no war, no catastrophe, no dramatic reversal, just decades of turning up and doing things, which does not sound like a book. What that comparison misses is that the mountain is not what makes a memoir work. Specificity is. A reader remembers a detail they can see, and a detail from an ordinary Tuesday is as vivid as one from a summit, sometimes more so because they recognise it. The second reason is proximity: your own life is the one thing you cannot read as a stranger, and the story you have told forty times sounds worn out to you and is completely new to everybody else.Why your life looks likenothingYou are measuring against a summit. The summit wasnever the point.1You compare to a published memoirSomebody climbed somethingSomebody survived something2Yours looks like nothing happenedNo war. No catastrophe.Decades of turning up.3But specificity does the workA detail from an ordinary Tuesdayis as vivid as one from a summit4And you cannot see your ownThe story you told forty timesis completely new to everybody elseYour own life is the one thing you cannot read as astranger. That is why it looks like nothing.

Because they’re measuring against published memoirs, where somebody climbed a mountain or survived something.

Against that standard, an ordinary working life looks like nothing happened. No war, no catastrophe, no dramatic reversal. Just decades of turning up and doing things, which doesn’t sound like a book.

What that comparison misses is that the mountain isn’t what makes the memoir work. Specificity is. A reader remembers a detail they can see, and a detail from an ordinary Tuesday is as vivid as one from a summit, sometimes more so because they recognize it.

The second reason is proximity. Your own life is the one thing you cannot read as a stranger. The story you’ve told forty times sounds worn out to you and is completely new to everybody else, and you have no way of feeling that from inside.

The book on this: Behind the Wire exists because one man in a family was asked, once, by a bored teenager on a folding chair.

What makes an ordinary thing usable?

That something in it didn’t go the way it should have.

Not drama. A gap between what was supposed to happen and what did. A rule that turned out not to apply, an assumption that broke, a small thing that mattered more than it should have.

A brick propping a door open defeats a security system worth thousands, and that’s where Family Cybersecurity starts. It’s a gap, and everybody who has worked in an office recognizes it instantly.

Once you look for gaps instead of drama, a normal life turns out to be full of them. The problem was never the material. It was that the search was set to find something that mostly doesn’t happen to anybody.

The book on this: Family Cybersecurity is built almost entirely from ordinary afternoons: a brick, a microwave, a router nobody had looked at.

Do business book authors have more material than they think?

Better, because business books are starved of it.

The material an executive dismisses is precisely the material a business book needs. The negotiation that nearly failed for a stupid reason. The hire that didn’t work and why you missed it. The project that succeeded for reasons nobody predicted.

Those get left out because they’re not achievements. They’re the parts where somebody was wrong, and the instinct in a business book is to present a record of competence.

What a reader wants is the opposite. Competence is assumed by that you’re writing the book. What they cannot get anywhere else is the moment it was uncertain.

How do you find the material you are throwing away?

Ask other people what you’ve told them.

This is the most reliable method I know and almost nobody tries it. Your own filter is broken by familiarity. Somebody who knows you doesn’t have that problem, and they’ll name three things you’d never have volunteered.

The second method is to look at the decisions instead of the events. Every significant decision has a story attached, because you decided under uncertainty and something tipped it. Those are usually more interesting than the outcomes, and they’re the part that gets summarized out.

The third is to look at what irritates you. A long-standing irritation is a position you hold, and behind the position there’s nearly always a specific incident that installed it.

The book on this: The Dead Don’t Need Stuff came out of a decision not taken, the sort of material nobody thinks to write down.

What should you do with the material once you have it?

Write it down badly and immediately, in whatever form you can manage.

The material degrades. Not the fact of it, but the specifics, which are the part with all the value. What somebody wore, the exact sentence, the smell of the room. Those go first and they go without warning, and once they’re gone the story becomes a summary of a story.

I’ve watched this happen at close range more than once, and the version I think about most became Behind the Wire, from a man who could have told anybody in his family what happened to him and was only ever asked by a bored teenager. The stories that got written down are the ones that got asked about in time.

You don’t need a plan for the material. You need it out of your head and somewhere it cannot fade, and the shaping can happen years later.

What if your life feels too ordinary for a memoir?

Test it on somebody, and watch their face instead of asking their opinion.

People are polite about writing and unreliable about assessment. What they cannot fake is attention. Tell the thing you think is boring and watch whether they stop doing what they were doing. That reaction is more accurate than any answer they’d give you.

Almost every time I’ve run this with a client convinced they’d nothing, the reaction has been the opposite of the prediction.

If this is where you are, is my story worth a book and I don’t know what it’s about both sit alongside this one. The Memoir Hub has the rest, and my ghostwriting service exists in large part because the person with the material is the worst placed to judge it. The pantry is full. Learn to look at the shelves.

Frequently Asked Questions

Why do people think they have no stories to write about?
Because they’re measuring against published memoirs where somebody climbed a mountain or survived something. Against that standard an ordinary working life looks like nothing happened, when what readers respond to is specificity, not scale.
What makes an ordinary experience worth writing about?
A gap between what was supposed to happen and what did. Not drama. A rule that turned out not to apply, an assumption that broke, a small thing that mattered more than it should have. Once you look for gaps, an ordinary life turns out to be full of them.
How do you find material you have been overlooking?
Ask people who know you what you’ve told them, because your own filter is broken by familiarity. Then look at decisions instead of events, since every decision made under uncertainty has a story attached. Then look at what irritates you.
Do business books need this kind of material?
More than memoirs do. The negotiation that nearly failed, the hire that didn’t work, the project that succeeded unpredictably. Those get cut because they’re not achievements, and they’re the only part a reader cannot get elsewhere.
How do you know whether a story is interesting enough?
Tell it to somebody and watch their attention instead of asking their opinion. People are polite about writing and unreliable about assessment, but they cannot fake whether they stopped what they were doing to listen.

📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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