Craft articles covering the fundamentals of effective writing, from sentence-level technique to manuscript-level structure. Draws from experience as a professional ghostwriter with 54 books and a fiction author with dozens of novels, providing practical instruction grounded in daily professional writing practice.
GhostwritingGhostwriting is simple at its core: you supply the ideas and expertise, a professional writer turns them into a book, and your name goes on the cover. Everything else is detail. After 54+ books for executives, physicians, and public figures,…
Artificial IntelligenceAI writes like a brochure because it is trained on averages, hitting the common arguments and common conclusions while never risking the one specific thing only someone who lived the work would say. That shallowness is structural, not a few…
Book MarketingNobody reads anymore is the most confident wrong thing people say about books. Roughly three-quarters of American adults read one in a given year, a figure Pew has tracked as basically flat for over a decade, with print still leading…
Artificial IntelligenceYou cannot save an AI-written book by sprinkling humanity on top, swapping out robotic phrases, dropping in a personal story, because the deadness is in the bones, not the surface. If you used AI and suspect it shows, you are…
Artificial IntelligenceAdopting AI without breaking your business comes down to four moves: aim it at the boring, repetitive work that drains your people, not the judgment they are paid for; map the edge cases before you deploy; keep a human wherever…
BusinessIn 2008 Marcus Sheridan's pool company was bleeding cash, and he had no MBA, no awards, no connections. His credentialed competitors stayed quiet, cut prices, and went broke with dignity. Marcus just answered customer questions in plain language and wrote…
Book MarketingI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
GhostwritingSarah and Jake worked the same sixty-hour weeks in the same industry; Jake carved out thirty minutes a morning, Sarah said she had no time. Eighteen months later Jake's book hit the bestseller list, his speaking fee jumped from $2,500…
FantasyA magic system with no rules is just a plot convenience; a kingdom with no economy has no stakes; a culture with no history is a theme park. World building is the foundation everything else stands on, not set dressing.…
Critical ThinkingAcross 54+ ghostwritten books, mostly nonfiction, I have had to catch logical fallacies the authors never saw, and that is no insult to them. They are experts in their fields; expertise and watertight reasoning simply are not the same thing.…
BloggingYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Professional ghostwriting for executives, founders, coaches, and authors who want to get the book done right. 113+ books authored. 54+ ghostwritten for clients.
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