Category: Ghostwriting

Everything about the ghostwriting process, from how it works to what it costs to what results it produces. These articles draw from 54 ghostwritten books across business, memoir, leadership, and specialty topics. Clients have raised $30 million in venture capital, received TEDx invitations, and sold 15,000 copies in three days. Ghostwriting starts at $1 per word, with book proposals starting at $15,000.

Apple books for authority authors featured

Apple Books for the authority author

Apple Books has 600 million active devices, a customer base that skews professional and affluent, and a serious authority-author opportunity that almost nobody writes about. Here is why Apple Books matters more for B2B nonfiction than for fiction, what its discovery actually rewa

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Acquisition exit memoir featured

The acquisition memoir for founders who sold

Founders who sold their company sit on the most underused authority book in the market. The exit memoir does specific commercial work that no other book format can do. Here is what to include, what your acquisition documents prevent you from saying, when to write it (right after

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Book endorsements and blurbs featured

Endorsements and blurbs: the politics nobody explains

Book blurbs are the social currency of authority publishing. The economy is real, it has rules, and most first-time authors get the politics wrong. Here is how the blurb system actually works, how to ask, what to do when your dream blurber declines, why fewer-and-better beats mor

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Direct from author book sales featured

Direct-from-author book sales for authority experts

A sale through Amazon means giving up roughly 65 percent of the cover price and your customer list to a company that competes with you. A direct sale through Shopify, Payhip, or your own site means keeping more margin and building a list of buyers you can sell to again. For autho

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Ghostwriter role after manuscript featured

The ghostwriter’s role after the manuscript is done

Most ghostwriters disappear at delivery. The best ones stay involved through launch and beyond. Here is what your ghostwriter should be able to help with after the manuscript is written: pitch packages, back cover copy, podcast tour materials, content repurposing, keynote scripts

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