Behind the Book: The Ghostwriting Advantage
There are five ways to get a book written and I sell four of them. This book walks all five, including the one that does not involve me at all.
Category: Ghostwriting
Everything about the ghostwriting process, from how it works to what it costs to what results it produces. These articles draw from 54 ghostwritten books across business, memoir, leadership, and specialty topics. Clients have raised $30 million in venture capital, received TEDx invitations, and sold 15,000 copies in three days. Ghostwriting starts at $1 per word, with book proposals starting at $15,000.
GhostwritingWhy the Person Who Reads It Last Matters Most
The reader who matters most picks it up in six years, knows nothing about you, and arrived because they were looking for exactly what it covers.
GhostwritingWhat a Book Does That a LinkedIn Post Cannot
A good post reaches more people in a day than most business books reach in a year. The comparison is fair on reach and wrong on everything else.
GhostwritingWhat Changes When You Already Have One
The first book was a proof. The second starts with material and a plan, takes less time, and does something commercially that the first one could not.
GhostwritingWhat a Book Does for a Price You Want to Raise
Price is a claim about value and you have no evidence a stranger can check. Everything supporting your number lives inside the experience of people who already worked with you.
GhostwritingWhat Happens When You Disagree With a Chapter
A draft arrives and something is structurally wrong with it. That moment decides more about the project than anything before it.
GhostwritingWhy Your Book Should Exclude People
A book that speaks to everybody in your field reaches nobody in it. Excluding people is not a cost of writing a good book. It is the mechanism.
GhostwritingWhat Happens in a Room When Somebody Has Read You First
The usual first meeting spends its opening stretch on positioning that both parties know is throat-clearing. Somebody who read your book skips it and opens with the specific version of their problem.
GhostwritingWhat You Get From a Book Nobody Buys
A book of mine sold poorly and has been quietly useful for years. Sales is the number everybody reaches for and it is close to irrelevant for most professionals.
GhostwritingWhat Your Book Has to Survive After You Send It
A book has to survive your job title changing, a sentence travelling without its paragraph, a competitor publishing something similar, and being handed to the wrong reader.
GhostwritingThe Audit That Lasted a Decade
Steve Levinson spent a decade auditing the systems I ran at Trader Joe's, then endorsed Family Cybersecurity. That is what earned expertise looks like on a page, and why a technical book needs a writer who was in the room.
BusinessFifteen Minutes in the Middle of an Interview
Halfway through an interview session I stop and ask a question that has nothing to do with the chapter: are we still meeting the goal? That break is the difference between a ghostwriter and a manuscript vendor.