Most people have no idea how ghostwriting actually works, which is how the bad ones get away with it. These articles explain it from the inside: the process, the cost, what to expect, and how to tell a real professional from someone playing one.
Due DiligenceEvery ghostwriter claims bestsellers you can't verify and clients they can't name. Here's how to vet one anyway: the checkable signals, the questions that expose mills, and the red flags that end conversations.
Book CoachingLooking for an affordable ghostwriter? Here is what ghostwriting actually costs, why cheap ghostwriters backfire, and the real budget options: coaching, handbooks, and prep. From a ghostwriter with 54+ completed books.
Book ROI & Business CasePeople ask me to ghostwrite for free more than you would believe, offering exposure, royalty splits, or a vague favor in exchange for a supposed bestseller. The answer is always no. Here is what the money actually buys, why cheap…
AudiobookGhostwriting is simple at its core: you supply the ideas and expertise, a professional writer turns them into a book, and your name goes on the cover. Everything else is detail. After 54+ books for executives, physicians, and public figures,…
GhostwritingEveryone carries a verbal fingerprint: favorite words, repeated phrases, the slang that surfaces without thought. Those are the raw materials of voice, and getting them right is what makes readers believe the client wrote the book. Miss, and every page…
Book CoachingAfter 54+ books, I can tell you the topic is almost never the real problem. Most people who contact me already know what their book is about; they just do not trust the answer yet. The real question is whether…
Business BookBefore the full manuscript, I write one chapter, send it over, and ask a single question: does this sound like you? Not is it accurate, not is it well-written, does it sound like you. Voice is what makes a ghostwritten…
Business BookI turn down more projects than I take, because after fourteen years I have learned the wrong client costs more than no client. When Joe Rockey came to me about a business book, I already knew him through Eliances and…
Business BookThe biggest mistake ghostwriters make is starting too soon. Before I write a single word, I interview the author across multiple recorded sessions, more than twenty prepared questions plus all the follow-up, not to learn their field but to capture…
Business BookMost business books fail at their real job, not selling or reviews, but producing clients, credibility, and conversations with the right people, because the author built the wrong book. There are two kinds: one written for the public, and one…
Business BookPeople picture a ghostwriter having one good conversation and then writing the book. Mine is different. By the time Joe Rockey and I finished, we had spent the equivalent of a full workday across multiple structured sessions, and the reason…
Business BookA business book's title is the first argument it makes, the concept the author attaches their name to in every conversation for as long as it is in print. Finding the right one for Joe Rockey's book took several candidates…
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