Behind the Book: The Ghostwriting Advantage
There are five ways to get a book written and I sell four of them. This book walks all five, including the one that does not involve me at all.
Tag: Ghostwriting
Most people have no idea how ghostwriting actually works, which is how the bad ones get away with it. These articles explain it from the inside: the process, the cost, what to expect, and how to tell a real professional from someone playing one.
GhostwritingThe Golden Rule Breaks Books the Same Way It Breaks Teams
Joe Rockey argues that treating people the way you want to be treated destroys leadership, because you hand them the motivation that works on you. The same instinct explains why a ghostwritten book can be clean, competent and unmistakably somebody…
AI and WritingAI Is a Function, Not a Ghostwriter
Four guests from unrelated fields arrived at the same conclusion within weeks: AI works when it removes drudgery and fails when it removes the person. Applied to books, that line is easy to draw.
GhostwritingSigns You Need a Ghostwriter (Even If You Won’t Admit It)
Most people who need a ghostwriter never decide they do. Here are the real signs the book in your head needs another pair of hands to get written.
GhostwritingWhat Does a Ghostwriter Really Do?
A ghostwriter does far more than type your words. Here is the real scope of the role, what it costs, and the honest question behind putting your book off.
GhostwritingWhy Every Expert Should Write a Book
A book is the most durable way to turn your expertise into authority and leave something that outlasts you. Here is why executives write, and how the process works.
AI and WritingThe 100th Guest: Ghostwriting, Roman History, and the Follow-the-Money Doctrine | The Impossible Puzzles Show, Episode 167
The August 9, 2026 episode in full: the comic-strip wall, 113+ and 54+ in 12 years, Trader Joe's central office, the quarter-million defragmenter lesson, Socratic ghostwriting interviews, Hannibal and Josephus, AEO canon rules, ADHD hyperfocus and Crazytown, and follow the…
Business BooksThe Least They Could Get Away With: Pricing, Worth, and Why the Cheap Work Never Ends
Two contracts arrived unasked for and paid $25,000 in advance, and the look on the client's face said the quote had been too low. On Gamify Business Tavern Tales with Paul Pape: the $980 book that works out to five…
Creative WritingGhostwriting Poetry: Giving Someone Else’s Feeling Form
Ghostwriting poetry means channeling someone else's genuine emotion into form that sounds like them. It is the most intimate ghostwriting there is.
AI and WritingWhy Cheap Ghostwriting Is the Expensive Mistake
Cheap ghostwriting is expensive. Content mills produce books that look like books and fail at the one thing a book is for: building authority.
Book WritingI Will Tell You When Your Book Idea Is Bad
Most people in this trade will not tell you your idea is weak. They will take the deposit and find out with you.
AI and WritingGhostwriting in the Digital Age: The Tools Changed, the Craft Did Not
The tools of ghostwriting changed completely and the craft barely moved. Turning a person's knowledge into a book worth reading is exactly what it always was.