The Day Your Website Died: Optimizing for AI Search
The Day Your Website Died is the record of what happened when an AI engine started sending Richard Lowe paying clients before he had done anything deliberate
Category: SEO
Practical search engine optimization strategies for writers and website owners. Covers keyword research, content optimization, technical SEO, and the tactics that actually improve search visibility based on real-world application.
SEOCore Web Vitals: The Three Numbers That Measure How Your Website Feels
Google's Core Web Vitals are three numbers that measure how your website feels: the wait at the door, the ignored question, and the moving shelf. What each one means, how to diagnose them with Search Console, PageSpeed Insights, and GTmetrix,…
Artificial IntelligenceThe Cracks in AI Search Nobody’s Warning You About
AI search makes your website matter more, and it is also broken in ways nobody selling it will admit: opaque, slow to update, confidently wrong about you with no appeal, and corruptible by competitors. It is worth pursuing and badly…
Artificial IntelligenceAre Websites Dead? Why AEO Makes Them Stronger Than Ever
You have heard the website is dead and AI is where traffic goes. It is exactly backwards. AI engines do not invent answers; they pull from sources, and a strong, well-structured site is the source they quote. That is what…
Artificial IntelligenceThe Web Used to Be Ours
The old web was better, or it was always chaos, both takes miss the point. The early web was built by individuals, and discovery ran on human curiosity instead of corporate budgets. Then money took over: SEO buried the little…
AdviceStop Listening to the Gurus About Your Writing
I have spent months cleaning up my own website, deleting some articles entirely and rewriting the rest, fabricated quotes, keyword-stuffed paragraphs, emojis in headers, rules between every section. Every one traces to the same mistake: I trusted someone who called…
BloggingHow Blogging on Your Author Website Sells Books
Your website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
BloggingHow to Get Backlinks to Your Website: A Writer’s Guide to Link Building
If your site is not on the first or second page of results, the traffic simply is not coming. The gap between the bottom and the top is mostly one thing: backlinks. Here is a writer's guide to building them,…
BloggingHARO for Authors: How to Get Media Coverage That Builds Your Authority
HARO's death surprised no one watching: Cision rebranded it Connectively, piled on paywalls, and killed the simple email system that had worked for a decade, then shut it down in late 2024. But it is not actually gone. Here is…
SEORobots.txt: The Most Dangerous File on Your Website and How to Configure It Without Destroying Your Search Rankings
One wrong line in robots.txt and I told every search engine on Earth to ignore my entire site, which promptly vanished from Google. I caught it fast; unmonitored, it could have stayed gone for weeks. It is the most powerful,…
Book MarketingThe Google Test That Reveals Your Invisibility
Right now, Google your name plus your expertise. A buried LinkedIn profile, or nothing? Now Google a published competitor and watch them own page one, book listings, media, speaker profiles. That is the Google Test, and you likely just failed…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Critical ThinkingSearch Engine Echo Chambers – Why Google Shows You What You Want to Hear
Picture the world's biggest library, where the librarian returns with ten perfect answers tailored to your history, location, device, and mood. That is Google, convenient, efficient, and not remotely objective, quietly handing you what you already want to hear. Here…