Book MarketingI need to build an audience first sounds reasonable and runs exactly backwards. Across 54+ books I have watched it play out: the client who waits for an audience never writes the book, while the one who writes the book…
Book MarketingThat your LinkedIn account has been restricted notice is a gut punch, because for most professionals the platform is where expertise lives and prospects gather. When it goes dark, so does all of that. Drawing on decades in computer operations,…
Book MarketingEditing is one step. Quality control is the entire system around it, the methodical work that turns a rough draft into something worth publishing. A first draft is meant to be messy; the difference between an author and a drawer…
Book MarketingI have ghostwritten 54+ books, most of them thought leadership books. The ones that attract clients share a structural pattern, and the difference is not writing quality, it is architecture. Here is the structure that produces results.
Book MarketingI have spent months cleaning up my own website, deleting some articles entirely and rewriting the rest, fabricated quotes, keyword-stuffed paragraphs, emojis in headers, rules between every section. Every one traces to the same mistake: I trusted someone who called…
Book MarketingEvery like, share, and photo you post is data, collected, stored, analyzed, and frequently sold. Most people know that in the abstract and almost no one grasps it in practice. Drawing on 20 years running enterprise computer operations, here is…
Book MarketingMy audiobooks outsell every other format combined, not a trend I read somewhere but my actual numbers, which is why I tell every client to plan for audio from day one. ACX is where authors meet narrators and distribute the…
Book MarketingAfter ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Book MarketingYour website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
Book MarketingCoaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Book MarketingMost LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
Book MarketingEvery client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
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