Book MarketingFebruary 13, 2026
My audiobooks outsell every other format combined, not a trend I read somewhere but my actual numbers, which is why I tell every client to plan for audio from day one. ACX is where authors meet narrators and distribute the…
Book MarketingFebruary 13, 2026
After ghostwriting 54+ books, the patterns are clear. Certain decisions produce books that generate speaking invitations and consulting leads; others produce books that disappear. Here are the dos and don'ts that make the difference.
Book MarketingFebruary 13, 2026
Your website is the one piece of the internet you actually own, while social platforms change the rules whenever they like. The most powerful way to make that site sell books is a blog that works like a marketing engine,…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingFebruary 13, 2026
Coaching clients almost all open with the same question: how do I get more readers? They want a marketing secret, a better category, more social posts. The real answer is duller and more useful: make the book so good at…
Book MarketingFebruary 13, 2026
Most LinkedIn profiles read like resumes wearing a social media costume, full of phrases that describe everyone and distinguish no one. A book changes the math entirely. Here is how to rebuild your profile around your published work so it…
SEE » The Elephant in the Room: Marketing Your Books and Services series
Book MarketingFebruary 13, 2026
Every client asks the same question once the book is finished: what should I be doing on LinkedIn? The honest answer is far less than the gurus claim. I wrote a book on the platform that sold 15,000 copies in…
Book MarketingFebruary 13, 2026
Almost every client shows up to the first interview with a tidy list, the seven steps, the four pillars, certain the book should showcase the framework their career was built on. I spend the early sessions steering them back toward…
Book MarketingFebruary 12, 2026
I used to pull clients straight off LinkedIn, posts with hundreds of views, real comments, real business, and I wrote over 100 profiles, trained by the person who wrote the Dummies book on profile optimization. That was five years ago.…
Book MarketingFebruary 12, 2026
The platform you choose is not a small decision; it sets your distribution, your royalty rate, your formats, and how much control you keep. Pick wrong and you cap the book's reach before anyone reads a page. Here is what…
Book MarketingFebruary 12, 2026
The Art of the Deal sold millions, spent 48 weeks on the bestseller list, and made Trump a brand before he ran, and decades later supporters still brought copies to rallies. That is the power of a political book: it…
Book MarketingFebruary 12, 2026
Clients come to me convinced they need a book. What they usually need is a brand, and the book is how we build it, starting not with writing but with hard questions: who are you talking to, what should they…
Book MarketingFebruary 12, 2026
Almost no client tells me they want a book to make money. They say they need to be taken seriously, they need credibility, they need trust, and the money follows trust every time. A book builds that trust before a…
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