Why Most Authors Fail at Book Promotion
Most book promotion fails the same way. It starts at launch, it talks to everyone, and it asks for a sale before anyone knows who you are. What works instead, and what that costs in time and money.
Article Index (Page 70)
CybersecurityWhat Actually Gets Attacked First in a Cyberattack
Attackers rarely come through the firewall; if they do, you were sloppy, because the firewall is the easy part. The real vectors are social engineering and the insider, and the insider is the most common and most overlooked. Two decades…
CybersecurityGood Security Policy Names Names
I wrote a company's security policies against NIST CSF and 800-53, and now I ghostwrite books for the leaders who do this work. Most policy documents fail for two reasons: nobody knows who owns each step, and nobody knows which…
Artificial IntelligenceAI Writing Statistics: What the Research Says
Adoption numbers, detection accuracy, reader response, publisher policy. What the research supports, what it does not support, and where the figures everyone quotes came from.
CybersecurityWhat Eight PCI Audits Taught Me About Real Security vs. Checkbox Security
I ran PCI compliance at a national retailer for twenty years and passed every audit, then started ghostwriting books for the security leaders who live this work. Here is what nobody admits: passing an audit and being secure are not…
MemoirsWhat a Belly dancer Taught Me About Writing
Dialogue that sounds like a police report has no life in it. A forceful bellydancer named Marjhani taught the lesson without ever reading a word.
GhostwritingHe Called the References. They Were Mostly Negative.
A prospective client did the thing almost nobody does and rang the people I had worked with. What came back was not what either of us expected, and it was the most useful thing that happened that year.
GhostwritingWhat Building 100 Model Kits Taught Me About Ghostwriting
A hundred plastic kits and fifty-four ghostwritten books turn out to have the same lesson in them, about sequence, about patience, and about the parts nobody will ever see once the thing is finished.
GhostwritingThe Story That Made Me Cry at My Keyboard
The scenes memoir writers skip because they seem boring are usually where the power lives. A quiet moment in a client interview proved it.
Thought LeadershipThe Story You Are Afraid to Write Is the One Someone Needs
The story you keep circling and never starting is usually the one with somebody waiting on the other end of it. Why the fear is a signal instead of a warning.
Book MarketingWhy I Never Tell You How Much I Make
Income screenshots are the oldest trick in the writing advice business, and they tell you nothing you can act on. What a number would have to include before it meant anything at all.
Thought LeadershipThe Writer Who Saved Your Life
Somebody wrote a book that got you through something, and they never knew it happened. That transaction runs in both directions, which is the argument for writing the one you keep not writing.
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