Pastor Davis and the Book He Had Been Avoiding for Seven Years

This entry is part 5 of 21 in the series Books That Pay You Back

TL;DR: Faith leaders considering a book run into a question other professionals do not. Is making money from a book in tension with the mission? Is using a ghostwriter honest? Is the book’s purpose ministry or marketing my memoir process, and does the answer make a difference? A short parable about a pastor who worked through these questions, told in third person, then a discussion of what the parable actually shows about the choice. Pastors, rabbis, imams, priests, and lay leaders all face versions of these questions. Most resolve them poorly or never resolve them at all. Here is a way to think it through that does not require treating commerce and calling as enemies.

Pastor Davis had been at the church for twenty-two years.

The congregation had grown from about eighty members when he arrived to almost six hundred now. He had baptized hundreds of people a book that carried a personal mission. He had buried more than he wanted to count. He had taught Sunday school, led mission trips, sat with people through the worst weeks of their lives, and preached every Sunday morning except the four when he had been in the hospital with pneumonia in his second year.

For the last seven years, several members of the congregation had been telling him he should write a book. He had been pushing back. The pushing back was not exactly principled. It was uneasy. The unease had something to do with what kind of person publishes a book about ministry, what their motives might be, and whether his motives would survive the question if he started asking it honestly.

This was the conversation he was avoiding with himself when his wife brought it up over dinner one Wednesday.

What his wife actually asked him

She did not ask him to write the book. For more, see micromanagers in ghostwriting. She asked him why he was avoiding the question.

He told her the truth, which was that he was worried about three things. First, that writing a book would feel like building a brand around himself, which was not what ministry was supposed to be. Second, that the book would make money, which would change his relationship with the work in ways he could not predict. Third, that he was not really the writer she and the congregation seemed to think he was, and that any book worth publishing would need someone else’s help to write, which raised a different problem about honesty.

His wife thought about it for a minute. Then she asked him a question he was not expecting. She asked whether he thought the sermons he had been preaching for twenty-two years were ministry or branding.

He said they were ministry. Obviously. Of course they were.

She said: a book is a sermon that reaches further than the room.

He did not have an answer for that.

The money question, examined honestly

The money question was not a small one for him. He had watched televangelists become wealthy. He had watched megachurch pastors build personal empires that did not look much like ministry. He had watched book deals turn celebrity pastors into something he did not want to become.

What he had to admit, when his wife pressed him, was that the money question was not actually about money. It was about the kind of person he would be if money entered the work. The fear was about identity, not income.

His wife pointed out that he had taken a salary for twenty-two years. The church paid him. He paid the mortgage with it. He sent the kids to college with it. The salary had not corrupted his ministry. Was a book that paid royalties categorically different from a salary that paid living expenses? If so, how? The honest answer was that he was not sure.

He spent two weeks thinking about this. The conclusion he eventually came to was not that money was unproblematic in ministry. It was that he could not make a principled distinction between earning a salary from preaching to six hundred people and earning royalties from reaching sixty thousand. The work was the same work. The compensation was the same kind of compensation. The identity question was real but it was the same identity question he had been navigating successfully for twenty-two years.

The ghostwriter question

The ghostwriter question was the harder one. He had assumed, when his congregants suggested he write a book, that they were imagining him sitting down at a computer and producing the book. He had not been able to imagine that. He did not have the time. He did not have the discipline. He was a preacher, not a writer.

The idea of using a ghostwriter bothered him. It felt deceptive. If his name was on the book and somebody else wrote it, was that not lying to the reader about who produced the work?

He worked through this with a colleague, another pastor who had used a ghostwriter for his own book five years earlier. The colleague asked him a question that he had not considered. Did Pastor Davis think his sermons were his own work, or his secretary’s? His secretary typed them. She organized his notes. She fact-checked his quotations. She found the right Bible passages when he could not remember exact references. She was, in some material sense, a co-author of every sermon he had preached for fifteen years.

He had not thought of her that way. He had thought of her as a person who supported his work. The sermons were his because the ideas were his, the structure was his, the delivery was his, the pastoral purpose was his. The fact that she typed them did not make them hers.

The ghostwriter, his colleague explained, did the same kind of work. The ghostwriter would interview him at length. The ideas would be his. The structure would be his. The pastoral purpose would be his. The ghostwriter would translate those things into a manuscript that he would then review, revise, approve, and publish. The book would be his in the same sense his sermons were his.

Pastor Davis spent another week thinking about this. He concluded that the colleague was right. The ghostwriter question, examined honestly, was not a deception question. It was a craft question. The honest book would acknowledge the ghostwriter in the way published books in this category acknowledge collaborators. The dishonest book would pretend nobody helped. As long as the book did the former, it was honest. The decision was about how to disclose, not whether to write.

What he actually decided

He wrote the book. It came out about eighteen months after the conversation with his wife. It was a serious book on pastoral care during the hardest moments in a family’s life, drawing on the twenty-two years of doing that work. The book sold modestly, which he was at peace with. The book reached people he could not have reached from his pulpit, which was the part he eventually came to value most.

The royalties went somewhere. He set up an arrangement with his denomination that directed a significant portion to the pastoral care fund. He kept some for his family. He was open with the congregation about the arrangement. Nobody objected.

The book did not change his identity. The fear had been that it would. The fear was unfounded, which is often the case with identity fears about new work. The work changed slightly. The person doing the work did not.

What the parable shows

Several things, each of them applicable to other faith leaders considering this question. I did exactly this with a leadership and faith guidebook.

The objection to writing is rarely an objection to writing. It is usually an identity objection in disguise. The faith leader is worried about what kind of person they would become if they wrote a book, not whether the book would do good work. The identity question is real but it is the same identity question every public role brings. It can be navigated. It is not a reason to refuse the work.

The money question is real but it is not unique to books. Faith leaders accept salaries, fees, honoraria, and stipends throughout their careers. The book is not categorically different from any of those. The principled position on book royalties has to be consistent with the principled position on salaries, or the inconsistency is the actual problem.

The ghostwriter question is the question most faith leaders get wrong. Ghostwriting is not deception when properly disclosed. The collaborator does craft work the principal does not have time or training to do, the same way every faith leader works with administrators, editors, and assistants in every other dimension of their work. The book is the leader’s in the senses that matter. The book reaches further than the leader could reach alone. The book serves the mission in ways the leader’s other work cannot.

What the book itself should be

Not a sermon collection. Not a doctrinal exposition unless that is genuinely the leader’s gift. Not a personal memoir unless the leader’s life is genuinely the story.

For most faith leaders, the book that serves the mission is one of three kinds. A book on a specific pastoral problem the leader has worked with congregants on for years. A book on a theological or ethical question the leader has thought through deeply in their tradition. A book on the practice of ministry itself, written for other leaders or for laypeople wanting to understand the work.

Any of these can be done in the leader’s voice with a ghostwriter’s help, can be financially self-sustaining without becoming financially exploitative, and can reach beyond the local congregation in ways that serve the mission the leader was called to.

What to do this week

If you are a faith leader who has been pushing back on the suggestion of a book for some time, the conversation to have is the one Pastor Davis had with his wife. What is the actual objection? Is it identity, money, or craft? Each of those has a principled response. None of them is a reason to refuse the work indefinitely.

The Book Discovery Intensive is a conversation, not a sales pitch. We work through these questions with care for the specific tradition and circumstances of the leader. Book the call if that’s useful. The case studies page has examples of how this has gone for faith leaders and other mission-driven professionals.

The book is, in Pastor Davis’s wife’s phrase, a sermon that reaches further than the room. The question this week is whether your sermon stays in the room or reaches the people the room cannot.

Frequently Asked Questions

Is it appropriate for a faith leader to make money from a book?
The money question is real but not unique to books. Faith leaders accept salaries, fees, honoraria, and stipends throughout their careers. The book is not categorically different. The principled position on royalties has to be consistent with the principled position on salaries, or the inconsistency is the actual problem. Many faith leaders direct a portion of royalties to the mission and remain transparent with their communities about the arrangement.
Is using a ghostwriter honest for a faith leader?
Yes, when properly disclosed and when the ideas, structure, and purpose are the leader’s own. Faith leaders work with administrators, editors, and assistants in every other dimension of their work. The ghostwriter does craft work the principal does not have time or training to do. The book is the leader’s in the senses that matter. The dishonest book is the one that pretends nobody helped. The honest book acknowledges the collaboration.
What kinds of books do faith leaders write?
Three categories work for most leaders. A book on a specific pastoral problem the leader has worked with congregants on for years. A book on a theological or ethical question the leader has thought through in their tradition. A book on the practice of ministry, written for other leaders or for laypeople. Sermon collections, doctrinal expositions disconnected from the leader’s specific gift, and pure personal memoirs do not generally serve the mission as well as these three categories.
Will writing a book change my identity as a leader?
The identity fear is the most common objection and usually the most overstated. The book is a public-facing extension of work the leader is already doing publicly. The identity navigation required for the book is the same kind already required for the pulpit, the public meeting, and the community role. Leaders who have managed identity in those contexts can manage it in this one.
What if I’m not a writer?
Most faith leaders are not. Interview-based ghostwriting is the structure most use. The leader gives interviews, reviews drafts, and approves the final manuscript. The ghostwriter handles the craft work. The ideas, examples, theological framework, and pastoral purpose all come from the leader. The book is in the leader’s voice without the leader having to be a writer in the way professional writers are.
How do I work through the objections honestly?
Name which objection is actually operating. Identity, money, or craft. Each has a principled response. The identity objection is usually a fear of changing in ways that turn out not to happen. The money objection has to be consistent with how the leader thinks about salary. The craft objection dissolves when the role of the ghostwriter is understood. Working through these in conversation with someone who has handled faith-leader books before is usually faster than working through them alone.


Related: my memoir process

📝 Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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