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I Won a Contest for $15. It Took Me Two Hours.

TL;DR: Micro-income schemes work by hiding the hourly rate. Writing contests, paid email, affiliate programs and arbitrage all pay something, and that makes them convincing. Three months of contests earned me fifteen dollars. What finally worked was treating income as a series of small experiments instead of following somebody else’s blueprint.

I found a site that paid fifty dollars for a five hundred word product review. Easy money. I spent three hours writing the best product review I could manage, submitted it, and waited.

Six weeks later I got an email telling me I hadn’t won. The prize went to somebody else. My three hours had produced a piece of writing the site now owned and nothing else.

I kept at it for three months, because the prize was real and somebody was winning it. In that time I won exactly once: fifteen dollars for a product name that took two hours to research and develop. Seven dollars fifty an hour, before you count everything I lost.

Are writing contest sites fraudulent?

Nothing about that contest site was fraudulent. They advertised fifty dollars, somebody received fifty dollars, and the winning entry was published. Every part of it worked as described. What the description leaves out is the denominator. Hundreds of people write the review. One gets paid. Everybody else has donated a few hours of skilled work to a company that now owns a pile of usable content it didn’t pay for.

Casinos worked this out decades ago. The payout is genuine and the odds are the product. Contest sites applied the same psychology to labor, and it works on writers because we already suspect our time is worth less than it is.

The arithmetic is easy once you look at it directly and almost impossible to see from inside, because your attention sits on the fifty dollars instead of the probability.

The book on this: The Gig Economy is 274 pages on earning outside a salary: the schemes that don’t work, the method that does, and how to test an income idea before it costs you a year.

Do any of the micro-income schemes pay?

Paid email reading was the purest version I found.

Two cents per email. That sounds absurd until you notice it’s not really about the emails. The messages were advertisements dressed as newsletters, and proving you’d read them meant clicking links, watching videos, filling in surveys and handing personal details to data brokers. The reading was the wrapper. I was the product.

Affiliate marketing was more serious and I did better at it, about ten thousand dollars across the years.

I walked away anyway. The version that paid required promoting things I wouldn’t have recommended to somebody I liked, and the surrounding industry is mostly people selling courses about how to sell courses. I couldn’t sleep well doing it. That turns out to be a legitimate business metric.

Arbitrage on eBay worked properly for a while and then the fees moved. It was a real income that the platform slowly made unviable, the risk with anything built on somebody else’s rules. Etsy I tested when it was still about handmade things, before dropshipped goods buried the people who were making things by hand. Every one of those paid something. That’s exactly why they’re hard to quit.

Why does copying other writers stop you improving?

I was copying. That was the whole error, and it took me an embarrassing amount of time to see it. I watched the passive income videos. I bought the dropshipping course. I followed step-by-step blueprints that promised a guaranteed result, and I wasted months and several hundred dollars on strategies that had worked for the person selling them.

That last part matters. The blueprints weren’t lies. They described something real that happened to somebody else, in a market that had since moved, using advantages I didn’t have. A method that depends on being early doesn’t survive being published.

The turning point was giving up on copying and starting to experiment. Not a mindset shift, a procedural one: treat income generation as a series of small tests instead of a religion. Test something small, measure the results, scale what works, abandon what doesn’t, and decide the abandon criteria before you start instead of after you’re emotionally invested.

Testing an income idea in small experimentsA four step method for testing an income idea instead of copying a blueprint. First decide the quit criteria before starting, then test something small, then measure the results, and finally scale what works and abandon what does not.Testing an income idea in small experiments1Set exit criteria firstWrite down how long,what it may cost, andwhat counts as working.2Test somethingsmallTry the idea at smallscale before committinga year to it.3Measure the resultsCount the hours,including the attemptsthat fail.4Scale or abandonGrow what works anddrop what does not, bythe criteria you set.
Testing an income idea in small experimentsA four step method for testing an income idea instead of copying a blueprint. First decide the quit criteria before starting, then test something small, then measure the results, and finally scale what works and abandon what does not.Testing an income idea in smallexperiments1Set exit criteria firstWrite down how long, what it may cost, andwhat counts as working.2Test something smallTry the idea at small scale before committinga year to it.3Measure the resultsCount the hours, including the attempts thatfail.4Scale or abandonGrow what works and drop what does not, bythe criteria you set.

The procedure that replaced copied blueprints: decide the quit point, test small, measure, then scale or abandon.

What finally worked instead of contest sites and micro-income schemes?

Ghostwriting found me because I was paying attention to what clients kept asking for instead of to what I thought they should want.

A method that depends on being early doesn’t survive being published.

The thing I could do easily, write clearly and quickly about complicated subjects, was difficult and valuable for people who had expertise and no ability to get it onto a page. That gap is the whole business. It’s not clever and there’s no blueprint for it, because the shape of it depends entirely on what you happen to be good at.

It became a hundred and fifty thousand dollars a year and eventually let me leave employment. My own books add a few hundred a month in passive income, a real number instead of an aspirational one. The valuable part was the method for finding the thing other people had walked past, and that method transfers even though the specific business doesn’t.

What each income scheme paid, and why it failed
Scheme What it paid Why it failed or ended
Writing contests One small win in three months of entries Pays one person; everyone else donates work the site now owns
Paid email reading Cents per email The emails were ads; you paid in clicks, surveys and personal details
Affiliate marketing A real income over the years Required promoting things he wouldn’t recommend to somebody he liked
eBay arbitrage Worked properly for a while The fees moved and the platform made it unviable
Etsy Something, while it was about handmade things Dropshipped goods buried the people making things by hand
Copied blueprints and courses Wasted months and money Worked for the seller, in a market that had since moved
Ghostwriting Enough to leave employment Not a failure: found by noticing what clients kept asking for

My take

Work out the hourly rate before you chase any small income scheme. Fifteen dollars for three months of contests is what the hidden rate looks like. Somebody else’s blueprint fails too, because the market moved after they published it. Run small tests instead, measure them, and decide your quit point before you’re invested. Then pay attention to what people keep asking you for. My ghostwriting work found me because I listened to what clients kept asking for.

How do you test an income idea without losing a year?

Work out the hourly rate before you start, including the attempts that fail. If the arithmetic is bad at small scale it doesn’t improve at large scale.

Set the exit condition in advance. How long, how much money, and what result counts as working. Write it down, because you won’t be objective in month two.

Look at what people already ask you for. The gap between what’s easy for you and hard for others is more reliable than anything currently trending.

Be suspicious of anything with a blueprint. If the method were still working well, teaching it would be a distraction instead of a business.

Count what you’re giving away. Unpaid work submitted to a contest is content somebody else now owns. That’s a cost even when you don’t think of it as one.

I still have the fifteen dollars somewhere in an old account. It cost me three months to earn and it’s the most useful money I’ve ever made, because it finally made me do the sum.

From the author
The Gig Economy by Richard Lowe

The Gig Economy
Small tests beat copied blueprints. The Gig Economy is the book that came out of my own money problem, about testing small, measuring, and scaling what works.

Frequently Asked Questions

Why do writing contest sites not work?
Because they pay one person and collect work from hundreds. The advertised prize is real, and that makes it convincing, but the expected value per hour is dismal once you account for how rarely you win. It’s the casino calculation applied to labor.
Is affiliate marketing worth doing?
It can pay. I made about ten thousand dollars at it and stopped, because the sustainable version required promoting things I didn’t believe in, and the industry around it’s full of people selling courses about selling courses.
Do make-money-online blueprints work?
Not usually, because blueprints describe what worked for somebody else, under conditions you don’t have, in a market that’s since moved. They’re not lies. They don’t transfer, so the person selling the blueprint is usually earning more from the blueprint than from the method.
What is skill arbitrage?
Noticing that something easy for you is difficult and valuable for somebody else. It’s the opposite of chasing whatever is currently popular, and it’s the only approach that’s produced a durable income for me.
How do I test an income idea without wasting months?
Set a small budget of time and money, decide in advance what result would count as working, and stop when the deadline arrives regardless of how you feel about it. Most failed income experiments fail slowly because nobody defined the exit.

About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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Disclaimer

The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.

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