When Every Option Is Bad
Most decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
Lessons from 33 years in corporate life and the books that build real authority. Managing people, communicating up, and why the smartest leaders put their expertise into a book instead of a slide deck.
LeadershipMost decisions are easy and get all the attention. The ones that define a career look like no-win scenarios, and the answer is to change the rules of the game instead of picking the least bad option.
For Executives & ProfessionalsFourteen hedge phrases quietly discount everything a leader says, from "I'll try" to "it is what it is." Why each one backfires, the plain replacement that carries the same content standing up straight, and the shift that matters more than…
Change ManagementNobody stood on a desk. The resistance was quieter and more durable: ledgers kept in bottom drawers, spreadsheets shadowing the new system, a steady preference for the world people knew. Underneath it all was a fear nobody said out loud.
LeadershipIn 1981 the difficulty was delegating to a person you could see. The managers who succeed now are not the ones with the best org charts.
CareersNot asking permission, just telling him I would be out of range for a weekend. He said if I did not call back within fifteen minutes of a page, I was fired.
AgingManagement consultants spend careers absorbing tacit pattern recognition no business school teaches and no operator has time to develop. Here are eight skill areas where the senior consultant holds authority almost nobody else can claim, and why a book is…
Business BooksI sat through countless seminars and read hundreds of books on motivating people, and most of them missed the real secret. Some managers swore by money, others by quick praise. Over 33 years of leading teams I found the answer…
Authority Through AuthorshipIn 2008 Marcus Sheridan's pool company was bleeding cash, and he had no MBA, no awards, no connections. His credentialed competitors stayed quiet, cut prices, and went broke with dignity. Marcus just answered customer questions in plain language and wrote…
Authority Through AuthorshipI have ghostwritten 54+ books, most of them thought leadership books. The ones that attract clients share a structural pattern, and the difference is not writing quality, it is architecture. Here is the structure that produces results.
Authority Through AuthorshipA buyer cannot measure your expertise before hiring you, cannot compare your method to a rival's, cannot tell whether your twenty years beat someone's ten. What they can read is authority signals, a book, a stage, a visible body of…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
Authority Through AuthorshipAlmost every client shows up to the first interview with a tidy list, the seven steps, the four pillars, certain the book should showcase the framework their career was built on. I spend the early sessions steering them back toward…
Authority Through AuthorshipThe coaching industry has a problem it would rather you not notice: successful clients stop paying. A consultant with a published book, a real reputation, and inbound leads has no use for a coach telling them to provide value, they…
SEE » The Authority Gap: 30 Days of Uncomfortable Truths series
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