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Avengers: Infinity War (2018) Review

TL;DR: Avengers: Infinity War (2018) rates 4 out of 10 on the rewatch scale. Two billion dollars on the strength of accumulated franchise capital. Forty characters, the Snap that wasn’t depicted, and structural failures.
Avengers: Infinity War (2018)
4 / 10

Official trailer

I’ve watched Avengers: Infinity War once. The 4 is for a film that ranks among the most commercially successful in cinema history and is structurally compromised storytelling under the weight of its own franchise machinery. The Russo brothers attempt to coordinate the activities of approximately forty named characters across multiple plot threads on multiple planets converging toward a single climactic event. The logistical achievement is real. The dramatic result isn’t. The film describes a planetary near-extinction event that it refuses to depict.

The film delivers fan service through the Snap that later productions have systematically deflated. The commercial success of approximately two billion dollars worldwide doesn’t change the structural problems the film exhibits.

My gut reaction to Infinity War is exhaustion. The film hands me forty characters, a handful of planets’ worth of subplots and a villain whose big idea falls apart on a napkin, and then it expects me to grieve when half of them turn to dust. I did feel something at the end, but I could tell the feeling was on loan from a decade of earlier movies, and I think a film with this budget should have worked for its own tears.

The 4 is the rating for a film that exists primarily as franchise event instead of as standalone narrative. Other viewers may rate it considerably higher based on emotional impact of specific character moments. The 4 is for the structural failures the film exhibits despite the moments that work.

The Setup

Immediately after Thor: Ragnarok, the film opens with Thanos attacking the Asgardian refugee ship, killing Loki and Heimdall, and taking the Space Stone (the Tesseract). Thanos is collecting all six Infinity Stones to use the resulting Infinity Gauntlet to exterminate half of all life in the universe. He believes this is necessary because the universe contains finite resources and unchecked population growth will eventually consume those resources entirely.

Approximately five major narrative threads divide the film: the Vision and Wanda subplot, the Thor space adventure with Rocket and Groot, the Earth-based Avengers in Wakanda with the Vision rescue mission, the Guardians of the Galaxy plus Iron Man plus Spider-Man plus Doctor Strange thread on Titan, and the Thanos pursuit thread that ties through all of them. Each thread has its own plot logic, its own emotional stakes, its own supporting characters.

The climax involves Thanos collecting the final Stone (the Mind Stone from Vision’s forehead) and snapping his fingers, causing half of all life across the universe to disintegrate into ash.

The Logistical Achievement

The Russo brothers handle the logistical challenge of giving forty-plus characters meaningful screen time better than any filmmaker before them had attempted. The achievement is real and deserves recognition. The film keeps all five major plot threads visible to the audience throughout the runtime. Each major character receives at least one significant scene. The film visually differentiates the locations. The Russos compose the action sequences kinetically.

The achievement is also the source of the film’s structural problems. The complexity required to coordinate this many characters meant that no single thread received sufficient development. The audience tracks twenty-plus character arcs at once. The film asks the audience to remember plot points and character histories from a decade of previous films. It asks the audience to invest emotionally in losses during the climactic Snap without having had time to invest sufficiently in any of the characters being lost.

The Snap only hits because the audience walks in carrying ten years of other movies.

I think that’s the film’s quiet cheat. Take away Iron Man, the Guardians and the rest of the back catalog, and Infinity War can’t make me care about a single one of those disintegrations on its own. The franchise was spending emotional capital that earlier films had saved up, and I don’t count that as this film’s work.

For Writers

Infinity War shows the cost of complexity in ensemble storytelling. The film attempts to coordinate forty named characters across multiple plot threads at the same time. The logistical achievement is real. The dramatic cost is too. No single thread receives sufficient development. No single character arc reaches the depth that two-hour runtime focusing on fewer characters would have allowed. The lesson for writers is that ensemble cast size has structural limits regardless of the writer’s ability.

A skilled writer can develop six characters effectively in a two-hour film.

A writer can reference twelve characters effectively in a two-hour film. A writer can acknowledge forty characters in a two-hour film but can’t develop them effectively. Infinity War acknowledges forty characters. Most of them receive functional screen time without functional development. The audience invests in the characters based on accumulated previous film investment instead of based on what Infinity War itself provides.

If you’re writing ensemble fiction, the test is whether the audience could invest in your characters based only on what you’re providing. If the answer requires reference to previous installments, your ensemble has exceeded the runtime’s capacity. Infinity War’s commercial success was built on franchise capital that the film itself didn’t generate.

Thanos As Antagonist

Josh Brolin plays Thanos through motion-capture performance with heavy physical commitment.

The character is given more screen time and developed character work than most MCU villains receive. The film attempts to depict Thanos as ideologically convinced instead of as generic threat. He believes his solution to universe-scale resource scarcity is correct and that the half he eliminates will benefit the half that remains. To obtain the Soul Stone, he kills his adopted daughter Gamora, framing the killing as personal sacrifice in service of his larger mission.

The character work succeeds partially. Thanos has more interior life than most MCU villains. He works with specific psychology instead of with cartoonish evil. The ideological structure he works inside is at least articulated instead of left implicit.

The character work also has real problems. Thanos’s ideology doesn’t survive examination. His solution to resource scarcity (random elimination of half of all life) doesn’t solve resource scarcity if the universe contains finite resources.

Doubled resources for the surviving population is temporary relief that will be consumed within generations. The numbers don’t work. The film treats his ideological structure as worthy of engagement when the structure collapses under any sustained analysis.

Thanos’s plan loses me. Brolin commits hard, and I like his Thanos more than most Marvel villains, but I can’t take a man seriously when his master plan collapses the moment anyone does the arithmetic. The script keeps treating his ideology as something worth arguing with, and every time it does, I’m counting resources in my head when I should be feeling the menace.

The Gamora killing during the Soul Stone retrieval is the film’s most disturbing single sequence. Thanos throws Gamora from a cliff to obtain the Stone, with the script positioning the killing as evidence of his sincerity. The sequence is dramatically charged but rests on the same flawed ideological foundation as the wider Thanos characterization. The film asks the audience to recognize the killing as evidence of Thanos’s commitment without acknowledging that the structure requiring the killing is itself absurd. Karen Gillan as Gamora delivers a strong performance during the sequence.

The script provides the dramatic moments without providing the philosophical foundation those moments require.

The Snap And Its Refusal

The film’s climactic Snap depicts approximately half of the named characters disintegrating into ash. The scenes are professionally executed.

Some character deaths hit harder than others (Peter Parker’s “I don’t feel so good” plea before disintegration is among the most quoted moments in modern cinema). The effect of watching multiple characters die in sequence is emotionally serious.

What reaches the screen isn’t what the Snap describes. The script describes a planetary near-extinction event affecting all life across the universe. The film shows specific named characters disintegrating into ash. The audience receives the deaths of recognizable characters instead of the planetary catastrophe the script describes. The dinosaur-extinction-scale event the Snap represents isn’t depicted.

The civilizational collapse the surviving half would face isn’t depicted. The biosphere consequences aren’t depicted. The film shows the deaths of characters the audience cares about instead of showing what the Snap means.

The structural problem is the film’s refusal to engage with what its own premise describes.

The Snap as filmed delivers emotional impact through specific character loss. The Snap as described would have civilizationally catastrophic consequences that Infinity War and later productions systematically refused to depict. The full analysis of this problem appears in The Snap, The Blip, And The Catastrophe The MCU Refused To Show.

For Writers

Avengers: Infinity War shows the cost of describing events you refuse to depict. The script describes a planetary near-extinction event. The film shows specific named characters disintegrating into ash. The gap between description and depiction is one of the film’s structural failures. The audience receives the emotional impact of recognizable character loss without receiving the scale that the described event would involve. The lesson for writers is that catastrophic events require depiction proportionate to their described scale.

If your premise involves planetary or universal catastrophe, your depiction must engage with what that scale means. If you depict the catastrophe through narrowly selected character moments while describing universal consequences, the audience reads the disconnect. The disconnect undermines audience investment in your stated stakes. Infinity War’s described stakes weren’t its depicted stakes. The audience experienced this even when they couldn’t articulate it. If you describe planetary catastrophe, depict planetary catastrophe. If you describe specific character loss, describe specific character loss.

The mismatch between described and depicted scale is what produces the structural problem Infinity War exhibits.

The Fan Service

Structurally, the film is a fan service delivery system. The character interactions, the cross-property meetings (Doctor Strange meets the Guardians, Spider-Man meets the Avengers, Thor joins forces with the Guardians), the long-awaited team-ups, the call-backs to previous films: all of this is fan service for audiences who have been investing in the franchise for a decade.

Fan service can work if it’s earned. Audiences who have invested years of attention in characters deserve payoff for that investment. The original Avengers in 2012 worked partly as fan service for the assembled team that Phase One had been building toward. The audience receives the payoff that the franchise had promised.

Infinity War’s fan service is different in kind. The film is fan service primarily, with the actual story functioning as the delivery mechanism for the fan service instead of as the central content. The audience receives Thor meeting the Guardians of the Galaxy.

The audience receives Doctor Strange meeting Tony Stark. Spider-Man and Star-Lord interact. Captain America and the Wakandans fight together. Each crossing is enjoyable in itself and minimally consequential to the larger plot.

Some of the crossings are fun. Thor bumping into the Guardians made me grin.

The trouble is that the film treats those meetings as the main event, and the actual story ends up as the delivery truck that brings them to the door. For long stretches I felt like I was watching a very expensive highlights reel.

The trade was commercially successful. The film grossed approximately two billion dollars worldwide. The trade was also creatively limiting. A more disciplined version of Infinity War with fewer crossings and more central focus would have produced a more coherent film at the cost of some commercial appeal. The franchise made the commercial trade. The creative cost shows on examination.

The Vision-Wanda Subplot

Vision and Wanda Maximoff had a relationship hinted at in previous films, and the film attempts to develop it. The two characters have been operating as a secret couple, hiding their relationship from the wider Avengers and from the international authorities pursuing Steve Rogers’s faction after Civil War. The film opens their subplot with intimate scenes that establish the relationship’s emotional stakes.

The subplot fails to develop sufficiently. Thanos’s forces wound Vision in the opening sequence and remains incapacitated for much of the runtime.

Wanda’s role becomes protecting his Mind Stone from Thanos’s forces. The film references the relationship’s emotional weight instead of developing it. The eventual third-act decision by Wanda to destroy the Mind Stone (and therefore Vision) as the only option to prevent Thanos from obtaining it should land as the film’s most affecting beat. The decision lands less hard than it should because the film never fully developed the relationship across the runtime.

Then Thanos uses the Time Stone to rewind all of it and takes the Mind Stone anyway, in the same scene. That’s the moment I gave up on the film. Wanda’s one real choice gets erased moments after she makes it, and I can’t think of a clearer way to tell an audience that nothing these characters decide matters.

The subplot represents the film’s broader problem with character development inside its complexity.

Vision and Wanda’s relationship received insufficient screen time to function dramatically. The later reversal undermined the eventual sacrifice. The film referenced both characters’ emotional stakes instead of developing them. The relationship would receive more developed material in WandaVision (2021). That retroactively justified the Vision-Wanda relationship as considerable. The justification came too late for Infinity War to benefit.

Craft: The Franchise Event That Could Not Develop Its Own Story

Craft Note

As franchise event films go, Infinity War is the one whose commercial success obscured its structural inability to develop its own story. The Russo brothers handled the logistical challenge of coordinating forty named characters with real craft attention. The achievement was real, and it also meant that no single character or plot thread received sufficient development to function dramatically on its own terms.

A decade of previous MCU productions had built up emotional capital, and the film monetized it. Audiences who had invested years of attention in Tony Stark, Steve Rogers, Thor, the Guardians, Spider-Man, and Doctor Strange brought emotional investment that Infinity War itself didn’t need to generate. The film’s immediate emotional impact was largely the consequence of this accumulated investment instead of what Infinity War provided.

The Snap climax delivered the franchise’s most-anticipated single moment after a decade of buildup. It also described events the film refused to depict at proportionate scale. The catastrophe as described would have been civilizationally apocalyptic. The catastrophe as depicted was specific character loss filmed for emotional impact instead of for scale. The gap between description and depiction is one of the film’s central structural failures.

The lesson for franchise filmmaking is that event films require both the franchise event quality and standalone storytelling craft. Infinity War delivered the event quality but didn’t fully deliver standalone storytelling craft. The trade was acceptable because the franchise event quality was what audiences came for, but it was also creatively limiting. Films that work primarily as franchise events instead of as developed narratives generate immediate enthusiasm without producing sustained audience investment. Infinity War’s commercial success was major, but its creative legacy is contested.

The contest reflects the structural trade between event delivery and narrative development that the film made and that later franchise event films have continued to deal with.

For analysis of how the Infinity War conclusion’s choices affected the wider franchise, see The Snap, The Blip, And The Catastrophe The MCU Refused To Show.

Should you skip Avengers: Infinity War?

A 4. Avengers: Infinity War ranks among the most commercially successful films in cinema history, and it’s structurally compromised storytelling under the weight of its own franchise machinery. The Russo brothers’ logistical achievement coordinating forty characters is real. The Thanos antagonist receives more developed material than most MCU villains. The Snap delivers emotional impact through specific character loss. The film also describes events it refuses to depict at proportionate scale. The fan service dominates the central narrative. The Vision-Wanda subplot is underdeveloped.

The film exists primarily as franchise event instead of as standalone narrative.

I’ve watched it once, and I don’t plan to watch it again.

The 4 comes from the gap between what this film had and what it did with it. It had a villain I almost liked, a cast most directors would dream of, and a decade of goodwill from its audience, and it spent all of that on a crossover parade. Plenty of people rate it far higher for the character moments. For me, those moments never add up to a film.

Frequently Asked Questions

Is the Snap really problematic?
The Snap as a dramatic moment within the film works through specific character loss. The Snap as described in the script (planetary near-extinction across the universe) isn’t depicted at the scale the script describes. The gap between description and depiction is one of the film’s central structural problems. Later productions have continued to refuse to engage with what the Snap meant for the surviving populations. The full analysis of this problem appears in the linked Snap essay.
Is Thanos a good villain?
Better than most MCU villains and worse than his cultural reputation suggests. Josh Brolin’s motion-capture performance is committed. The script gives Thanos more screen time and developed character work than most MCU antagonists receive. The ideological structure Thanos works inside (resource scarcity requires random population reduction) doesn’t survive examination. The film treats his structure as worthy of engagement when the structure collapses under any sustained analysis. The Gamora killing is dramatically powerful and structurally problematic.
Why is Avengers: Infinity War so commercially successful?
Because it delivers franchise event quality that audiences had been anticipating for a decade. The character crossings, the team-ups, the long-awaited Avengers-Thanos confrontation, the Snap climax: all of this was what audiences came to see. The film delivered the event quality. The commercial success reflects audience enthusiasm for franchise events instead of appreciation for standalone craft. The same enthusiasm wouldn’t have generated comparable commercial success for a film operating primarily as standalone narrative without the franchise event delivery.
Do I need to watch Avengers: Infinity War to follow the MCU?
Yes. The film is essential franchise context for everything that follows. The Snap conclusion sets up Endgame. The character separations affect later appearances. The Thanos victory establishes the antagonist who has dominated the franchise’s marketing for years. Skipping Infinity War would create heavy gaps in understanding later films. The 4 rating doesn’t change this. The film matters for watch even when it’s not especially satisfying to analyze.
How does this compare to the original Avengers?
The original Avengers (2012, rated 8.5 in this review) had a single central villain (Loki) coordinating a single central threat (Chitauri invasion) toward a single climactic objective (close the portal). Infinity War has forty characters across five plot threads across multiple planets converging toward a snap event affecting the universe. The increased complexity diluted the dramatic focus. The original Avengers earned audience investment through specific ensemble dynamics. Infinity War monetized accumulated emotional capital from a decade of previous films. The original was creative achievement. Infinity War was commercial achievement.
Is Vision and Wanda’s relationship important?
The film treats it as important without developing it sufficiently. The relationship had been established in previous films but received minimal screen time across the franchise before Infinity War. The film opens with intimate scenes between them and concludes with Wanda destroying the Mind Stone (and therefore Vision) before Thanos reverses the destruction with the Time Stone. The relationship would receive real development in WandaVision (2021). The retroactive development came too late to benefit Infinity War’s subplot.
What is the Gamora death sequence?
Thanos must sacrifice someone he loves to obtain the Soul Stone. He throws his adopted daughter Gamora from a cliff in the Vormir sequence. Karen Gillan plays Gamora during the sequence with real commitment. The killing is the film’s most disturbing single moment and is intended to show Thanos’s sincere commitment to his mission. The sequence works dramatically while resting on the same flawed ideological foundation as the wider Thanos characterization.
Why is the Doctor Strange “one in fourteen million” thing important?
Doctor Strange uses the Time Stone to view fourteen million possible futures. He tells Stark there’s one outcome where the Avengers win. He gives the Time Stone to Thanos instead of letting Thanos kill Stark, presumably because the one winning outcome requires Stark’s survival. The setup pays off in Endgame when Stark’s sacrifice resolves the cosmic conflict. The structural connection between the Strange decision in Infinity War and the Stark sacrifice in Endgame is one of the franchise’s more successful long-term planning examples.
How does Avengers: Infinity War fit into MCU Phase Three?
Infinity War is the penultimate Phase Three film and the setup for Endgame’s phase conclusion. The film follows Doctor Strange, Spider-Man: Homecoming, Thor: Ragnarok, Black Panther, and Captain Marvel within the phase. The Snap conclusion drives the wider Endgame narrative. Phase Three’s overall trajectory peaks at Doctor Strange and Spider-Man: Homecoming, declines through Captain Marvel and Civil War, and concludes through Infinity War and Endgame. Infinity War’s structural problems contributed to the wider phase’s mixed reception even when individual moments succeeded.

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About the Author
Richard Lowe, professional ghostwriter

Richard Lowe is a professional ghostwriter and author with 113+ books authored and 54+ ghostwritten. Before writing full time he spent 33 years in enterprise technology, including 20 years as Director of Computer Operations and Technical Services at Trader Joe's. He writes nonfiction, fiction and memoir, and works with executives and experts on books that build authority.

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The views and opinions expressed in this blog post are solely those of Richard Lowe and are based on personal experience and research. This content is for informational purposes only and should not be construed as professional legal, financial, accounting, or business advice. Always consult with qualified professionals before making important business or legal decisions. Richard Lowe is not a lawyer, accountant, or licensed professional advisor, and this content does not establish any professional relationship.